30 day, 60day, 90 day or NO guarantee
In the past I was actually told that,
*There is only a little difference (if any) in conversion whether or not you have guarantee.
*"Guarantee for life (unlimited time)" has the best conversion if you add a guarantee,
and not so many customers actually use this gurantee. (customers forget about it)
*If your gurantee expires in a short time (like 30days), more people tend to ask refund
*All in all, refunds you pay cancel out the increase of the conversion
Basically I heard adding a gurantee is not worth it considering many things.
It was a long time ago. (4-5 years ago)
But, now I notice most products have "risk free guarantee" of 30-90days.
Is it the way to go these days?Any recent research about it?
Maybe bad economy changed the trend?
Thanks
*Breakthrough Marketing Blog (+ goodies) *
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