Anatomy of my recent launch. Figures, tactics and breakdown & video
My site is now down now so this isn't a promo for it.
I only started 'online marketing' in April really, so I wanted to give others a little hope and/or motivation.
Here is a strategy that I came up with, it's *VERY* powerful (I should be charging for this!)
Product; eBay product
Days since launch; 7
Gross Units sold; 682 (482 via MRR agents)
Approx Units sold directly by me; 200
Affiliates Program; NO (yeah, i'm nuts!)
'Twisted' JV Partners; 3-5
---------------------------------------------
SECRET STRATEGY 1; VIRAL ENGINE
---------------------------------------------
Okay, so my list isn't that big...just have a few thousand.
SO
What I did was craft a viral formula to develop an engine.
An engine which once started would continue to bring me in leads and sales via the efforts of other people, and almost none of my own.
Enter MRR COMPONENTS.
Enter CONTROLED DELIVERY.
With this product, I had a frontend, and an OTO for a continuity program.
After I sell the front end, the customer pays > registers on my server > see's OTO > access download areas.
- CONTROLLED DELIVERY
Now..here is the smart part.
I thought i'd let other people sell this course BUT in order to do so, they will have to send their customers to MY server in order to download the product (videos.)
So each MRR seller out there, is sending ME their customers after they've paid them.
This way, I get to build a list AND show my OTO to their customers and make money like this off the backend!
[PAUSE]
Have a think about that and realise how powerful that is. If you don't get it, sit down and think!!
As time goes on, more MRR sellers distribute the product further which would be great for me because i'd get to capture all the leads that come in and then show them the OTO (CONTINUITY) offer for my membership. And all this without any promotion on my part.
So yeah, whilst I may have sacrificed the frontend somewhat, I reap the rewards later, and all that, with minimal effort once the engine starts to run.
-------------------------------------------------------
SECRET STRATEGY 2; 100% JV ENTICEMENT
-------------------------------------------------------
Get this for integrated marketing.
I created a sales page for each JV on my domain.
i.e. MYDOMAIN.COM/JOHNSMITH.HTML
On that page, guess what I did?
Well, firstly, it was an identical sales page to the one on
the main index..
**BUT**
What I did here will pretty much shock you...
I asked the JV to create me a PAYPAL BUTTON from THEIR Paypal account!!
..so then..
I stuck THEIR Paypal button code on their version of the sales page (on my server/domain) and when orders came in, money went DIRECTLY into their account before the customer comes back to ME to register and access the content for which I am 'controlling'.
This way..
i - JV is super happy. Who can argue with 100%? (especially when you let them sell it for a slight discount compared to your own price)
ii - JV doesn't have to host ANYTHING at all
iii - JV doesn't have to deal with customer support
iiii - Leads come back to me (builds me a nice BUYERS list)
V - Leads get to see my OTO (CONTINUITY! = me rich)
I have done this with another product which i'm keeping a secret for now but I can tell you that anyone can make money with 0 affiliates and even 0 JV partners by just using the MRR Viral engine model + controlled delivery.
- BLUEPRINT VIDEO
I created this video on day 2 of the launch for my subscribers for 2 reasons.
1.) Juice boost. (social proof to help me make more $$ during the launch phase)
2.) Providing content. It provided really good content and also encouragement for newbies.
Here's that video; CLICK HERE TO WATCH VIDEO
(obviously the stats in there are old now since that was taken on day 2)
I hope you enjoyed this little case study.
Best Regards,
Adeel
.
I only started 'online marketing' in April really, so I wanted to give others a little hope and/or motivation.
Here is a strategy that I came up with, it's *VERY* powerful (I should be charging for this!)
Product; eBay product
Days since launch; 7
Gross Units sold; 682 (482 via MRR agents)
Approx Units sold directly by me; 200
Affiliates Program; NO (yeah, i'm nuts!)
'Twisted' JV Partners; 3-5
---------------------------------------------
SECRET STRATEGY 1; VIRAL ENGINE
---------------------------------------------
Okay, so my list isn't that big...just have a few thousand.
SO
What I did was craft a viral formula to develop an engine.
An engine which once started would continue to bring me in leads and sales via the efforts of other people, and almost none of my own.
Enter MRR COMPONENTS.
Enter CONTROLED DELIVERY.
With this product, I had a frontend, and an OTO for a continuity program.
After I sell the front end, the customer pays > registers on my server > see's OTO > access download areas.
- CONTROLLED DELIVERY
Now..here is the smart part.
I thought i'd let other people sell this course BUT in order to do so, they will have to send their customers to MY server in order to download the product (videos.)
So each MRR seller out there, is sending ME their customers after they've paid them.
This way, I get to build a list AND show my OTO to their customers and make money like this off the backend!
[PAUSE]
Have a think about that and realise how powerful that is. If you don't get it, sit down and think!!
As time goes on, more MRR sellers distribute the product further which would be great for me because i'd get to capture all the leads that come in and then show them the OTO (CONTINUITY) offer for my membership. And all this without any promotion on my part.
So yeah, whilst I may have sacrificed the frontend somewhat, I reap the rewards later, and all that, with minimal effort once the engine starts to run.
-------------------------------------------------------
SECRET STRATEGY 2; 100% JV ENTICEMENT
-------------------------------------------------------
Get this for integrated marketing.
I created a sales page for each JV on my domain.
i.e. MYDOMAIN.COM/JOHNSMITH.HTML
On that page, guess what I did?
Well, firstly, it was an identical sales page to the one on
the main index..
**BUT**
What I did here will pretty much shock you...
I asked the JV to create me a PAYPAL BUTTON from THEIR Paypal account!!
..so then..
I stuck THEIR Paypal button code on their version of the sales page (on my server/domain) and when orders came in, money went DIRECTLY into their account before the customer comes back to ME to register and access the content for which I am 'controlling'.
This way..
i - JV is super happy. Who can argue with 100%? (especially when you let them sell it for a slight discount compared to your own price)
ii - JV doesn't have to host ANYTHING at all
iii - JV doesn't have to deal with customer support
iiii - Leads come back to me (builds me a nice BUYERS list)
V - Leads get to see my OTO (CONTINUITY! = me rich)
I have done this with another product which i'm keeping a secret for now but I can tell you that anyone can make money with 0 affiliates and even 0 JV partners by just using the MRR Viral engine model + controlled delivery.
- BLUEPRINT VIDEO
I created this video on day 2 of the launch for my subscribers for 2 reasons.
1.) Juice boost. (social proof to help me make more $$ during the launch phase)
2.) Providing content. It provided really good content and also encouragement for newbies.
Here's that video; CLICK HERE TO WATCH VIDEO
(obviously the stats in there are old now since that was taken on day 2)
I hope you enjoyed this little case study.
Best Regards,
Adeel
.