What are the most important things to test?

4 replies
Hey Warriors,

What are the most important elements of a sales page that you should test going in order of importance?

I have heard a few different view points on this so I was wondering what your thoughts are.

Thanks

Brandon
#important #things
  • Profile picture of the author Adam Carn
    I would say the most important thing to test on a sales page is the headline. Next it would probably be the call to action. The rest is subjective.

    Thanks,
    Adam
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    • Profile picture of the author Bill Farnham
      Originally Posted by Adam Carn View Post

      I would say the most important thing to test on a sales page is the headline. Next it would probably be the call to action. The rest is subjective.
      Except the offer.

      Test the offer.

      ~Bill
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      • Profile picture of the author moneyblogger1
        Yeah, I heard the offer is the most important thing to test first. Then price, then headlines.....

        Originally Posted by Bill Farnham View Post

        Except the offer.

        Test the offer.

        ~Bill
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        Suck a video? Hate creating them? Let us do it for you. Get a custom video for 1/10th the industry standard price: http://www.angulusmarketing.com/Video.html

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        • Profile picture of the author JeffMitchell
          Here are some things that you need to be looking at!

          1. Headline- Color, Text, Offer.
          2. Background color.
          3. Main offer.
          4. Submit button color/text.
          5. Money back guarantee--Longer guarantee = extra sales.
          6. P.s


          Testing and tracking the effects of those things can turn your conversions/profits around 10 fold.

          Hope that helps..

          Jeff Mitchell
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