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Google Analytics

by Glen Kirkham
13 replies
Hey guys...

I've just put analytics on my site and it's great, getting results through already...

I was wondering if anyone had any advice with respect to how to read the data, and use it to improve your %'s in your business...

I'm looking at time on site, where traffic has come from, Uniques, No of Optins etc etc

Many Thanks

Glen
#analysis #analytics #google #google analytics #seo
  • Profile picture of the author lassitermarketing
    For me the most eye opening stat was the bounce rate. I'm using that to improve stickiness on content sites. Also the opt ins is good to split test landing/optin pages.
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    • Profile picture of the author Neil Morgan
      For me the most eye opening stat was the bounce rate
      Remember that bounce-rate also includes people who viewed only one tracked page, no matter how long they viewed it.

      Cheers,

      Neil
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    • Profile picture of the author Dick Doe
      Originally Posted by lassitermarketing View Post

      For me the most eye opening stat was the bounce rate. I'm using that to improve stickiness on content sites. Also the opt ins is good to split test landing/optin pages.
      I agree about the bounce rates. That is a very important data for me as I use it to tweak my site so as to lower its bounce rate and improve conversions. I don't know of any other tracking tool which offers this data.

      Goal conversion is yet another great tool of Analytics
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  • Profile picture of the author tommygadget
    I love the information gained by Google Analytics. Without that data, I would be lost and working blind.

    TomG.
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  • Profile picture of the author JonMills
    Its very indepth, awstats is good by google certainly reveals a lot more.
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  • Profile picture of the author Nefabulous
    This is how I started in Google Analytics... and it's free and extremely valuable

    The following is from an email I received from www roirevolution com

    So this is the process I would recommend you go through before trying to wade through all the glorious-yet-overwhelming reports offered in Google Analytics:

    Step 1.) Pin down exactly what kind of website and/or company you have. Choices include but are not limited to, and could possibly be a mixture of:
    - E-commerce
    - Lead-generation
    - Brand awareness
    - Content / Subscription
    - Self-service

    Step 2.) Use that information to help you narrow down your main objective.
    Examples:
    - Sell more products
    - Get better qualified leads
    - Improve customer service

    Step 3.) Now decide on the best way to ACHIEVE that goal, which will in effect give you an actionable goal.
    Examples:
    - Want to sell more products? Improve your website's conversion rate.
    - Want better qualified leads? Narrow your focus to the most appropriate segment.
    - Want to improve customer service? Lower response time to customer inquiries.

    Step 4.) Use your actionable goal to choose Google Analytics reports to focus on.
    Examples:
    - You can watch the Goal Conversion Tracking report to see how changes in your site are affecting the conversion rate for your goals within Google Analytics.
    - The User-Defined report can help you to determine what types of prospects create the highest-quality leads.

    With some actionable goals in hand, you should have all the 'tools' you'll need to begin optimizing your website! I'll see you tomorrow for the second lesson the the 7 Day Google Analytics Mini-Course.
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  • Profile picture of the author Nefabulous
    sorry forgot some details... they send out a list of emails, 6 or 7 walking you through how to read analytics to be beneficial and not confusing! You should be able to find a link at their site for the sign up. Good luck.
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  • Profile picture of the author dougyitbos
    Glen,
    I'm actually close to done with an ebook all about Google Analytics.
    If you'd like a copy to preview PM me - all I'd ask is that you send me your feedback so I can possibly use it as a testimonial.
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  • Profile picture of the author scene4u
    Bounce rate is a really important piece of data. Analytics can show you where people are going on your page and which country your visitors are coming from.
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  • Profile picture of the author Glen Kirkham
    Can you clarify what the bounce rate actually is :-)

    Many Thanks
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  • Profile picture of the author Dave Ryan
    One of the key features of GA is to set up your 'funnels' and goals and whatnot to measure what you visitors do.

    You can learn some very interesting things from the good ol' GA.

    Dave
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    • Profile picture of the author Neil Morgan
      Glen

      Can you clarify what the bounce rate actually is
      Bounce rate is the percentage of visitors that land on your site and leave without viewing any pages other than their landing page.

      For those visitors, you can't tell how long they stay on their one-and-only page because that can only be measured when they move to a different page.

      I hope this helps.

      Cheers,

      Neil
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  • Profile picture of the author BJ Min
    Does anyone use GOALS with DLGUARD?
    it seems prety confusing and sometimes doesn't seem to work.
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