Is this a stupid question?

There are no stupid questions ... only stupid asnwers

I think you need to define your sales funnel first. What is it you are selling (own products/affiliate offers?). Then it doesnt matter how you drive traffic to it as long as it works. PPC, Emails, Joint-Ventures.

If you already have a list, I think you could approach other people in the same industry for a partnership, but 100 email addresses isnt really a BIG list. I would try to gather some more emails first.

Any questions just let me know

Nick

Park,

It's a good question and I must admit, when I first started out, I had the same one. But the key thing to realise when you're getting started is that you want to have as much exposure as possible and one of the best ways to get this is by sharing others' content with your list.

While this logic may seem strange, you will likely benefit from reciprocity and therefore will get your content in front of a much larger audience and, as a result, will boost the number of leads/sales you can make.

I think it is a natural tendency for a new entrepreneur to feel that they should protect their list at all costs, but this is a sign of, with all due respect, a limited mentality. In order to become a real success, it is important to establish an abundance mentality to allow you to realise that there are always a large number of potential customers online at any point and so by spreading your content as far out as possible, you will actually gain a better result. Hence, the benefit of list sharing.

I hope this answers your question, if you have any others, or would like for me to elaborate further, please let me know.