Facebook Wants To Take Over The World...Er..I Mean...The Web

11 replies
Here's an interesting article about how Facebook plans to use social plugins and other features to integrate with the rest of the web.

Facebook's Plans to Take Over the Web | WebProNews

(Excerpt from the article below)

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Essentially, Facebook thinks connections are going to become the new links. This will theoretically happen through what they're calling the Open Graph. Zuckerberg explains this:

"Facebook has focused mostly on mapping out the part of the graph around people and their relationships.

At the same time, other sites and services have been mapping out other parts of the graph so you can get relevant information about different types of things. For example, Yelp maps out the best local businesses and Pandora maps out which songs are related to each other.

All of these connections are important parts of the social graph, but until now it hasn't been possible to easily share the connections you make on sites like Yelp or Pandora with your friends on Facebook. And you haven't been able to bring your friends from Facebook to share experiences on these sites or personalize them to you."


Taylor shared examples from partners IMDB, Pandora, and ESPN. If you "like" a band on Pandora, that will go to the appropriate bands-you-like section on Facebook. On IMDB, every movie page will have a like button, so if you "like" a movie, it will be reflected in your movies section in your Facebook profile. It goes both ways though. You're not just sending stuff back to Facebook. For example, there will be "like" buttons associated with athletes on their profile pages on ESPN.com. If you "like" one of these athletes, you can get updates about them from ESPN, via Facebook. Expect a lot of interesting two-way things to happen with the Graph API, as more and more developers are able to harness its power.

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So right off the bat, I'm assuming this means more targeted demographic information on Facebook users, which makes the site more attractive to advertisers. And it would mean even more users for Facebook because people who click a "like" button on a website and don't have a FB account would be prompted to sign up for one (If I'm understanding it correctly).

Thoughts?
#facebook #like button #meanthe #social plugins #web #worlderi
  • Profile picture of the author Kitty Samuels
    Don't know about totally "taking over" but they are definitely hoping to be as big and central to everyone's traffic as they can figure out how to do.

    Which seems no different than what a lot of programs aspire to do -- although not many can do it as successfully.
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  • Profile picture of the author Lou Diamond
    Hello,
    this is all about making a site viral and to continue on to make it profitable.
    Stop hating them and just try to figure out what they are doing right.
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    Something new soon.

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    • Profile picture of the author Hesaidblissfully
      Originally Posted by Lou Diamond View Post

      Hello,
      this is all about making a site viral and to continue on to make it profitable.
      Stop hating them and just try to figure out what they are doing right.
      To clarify, I definitely was NOT hating Facebook. Not sure if I gave a different impression somewhere in my post.
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      • Profile picture of the author TammieJJ
        Should be interesting to watch Facebook take on Google for world domination...er web domination!
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        • Profile picture of the author Vanquish
          Facebook has already got in trouble with its privacy policies in the past I see this going the same way.
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          Nothing to sell, only value to give and new knowledge to learn.
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          • Profile picture of the author Hesaidblissfully
            Originally Posted by Vanquish View Post

            Facebook has already got in trouble with its privacy policies in the past I see this going the same way.
            That was actually the first thing I envisioned when I read the article. I'm guessing there will be some way of "opting out" or arranging your settings so that you as the user have some control over what you're sharing (with other users anyway, not with Facebook).
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  • Profile picture of the author Ilya Feynberg
    Lets see them turn a penny in profit first
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  • Profile picture of the author Derek Allen
    Facebook has big plans. That's for sure but I think that they need to just stick to the basics of what made them so big in the first place.. They are breaking my #1 golden rule to the internet and that is DO NOT Get Greedy. You know?

    Although, on the flip side of everything, if they get any bigger that might be a good thing. Hmmm...
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    My Blog + Cool Stuff>> Self Made CEO
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