Facebook Wants To Take Over The World...Er..I Mean...The Web
Facebook's Plans to Take Over the Web | WebProNews
(Excerpt from the article below)
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Essentially, Facebook thinks connections are going to become the new links. This will theoretically happen through what they're calling the Open Graph. Zuckerberg explains this:
"Facebook has focused mostly on mapping out the part of the graph around people and their relationships.
At the same time, other sites and services have been mapping out other parts of the graph so you can get relevant information about different types of things. For example, Yelp maps out the best local businesses and Pandora maps out which songs are related to each other.
All of these connections are important parts of the social graph, but until now it hasn't been possible to easily share the connections you make on sites like Yelp or Pandora with your friends on Facebook. And you haven't been able to bring your friends from Facebook to share experiences on these sites or personalize them to you."
Taylor shared examples from partners IMDB, Pandora, and ESPN. If you "like" a band on Pandora, that will go to the appropriate bands-you-like section on Facebook. On IMDB, every movie page will have a like button, so if you "like" a movie, it will be reflected in your movies section in your Facebook profile. It goes both ways though. You're not just sending stuff back to Facebook. For example, there will be "like" buttons associated with athletes on their profile pages on ESPN.com. If you "like" one of these athletes, you can get updates about them from ESPN, via Facebook. Expect a lot of interesting two-way things to happen with the Graph API, as more and more developers are able to harness its power.
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So right off the bat, I'm assuming this means more targeted demographic information on Facebook users, which makes the site more attractive to advertisers. And it would mean even more users for Facebook because people who click a "like" button on a website and don't have a FB account would be prompted to sign up for one (If I'm understanding it correctly).
Thoughts?
Something new soon.
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