Keyword Match Type
What "match type" do you guys use when you are selecting keywords, and how does the match type you use during kw selection matter?
The reason I ask is that I usually use phrase matching, basically because thats what I have always been told to do. But since most people don't search with a phrase match, and the SE results can be completely different when you search with a broad match vs. a phrase match - I have begun to question the logic behind using phrase matching to find keywords.
Maybe someone who really has a good grasp of this subject can enlighten me.
I don't care about adwords. I am interested strictly from an SEO perspective.
Thanks to all!
Cheers,
Chuck