Keyword Match Type
Question:
What "match type" do you guys use when you are selecting keywords, and how does the match type you use during kw selection matter?
The reason I ask is that I usually use phrase matching, basically because thats what I have always been told to do. But since most people don't search with a phrase match, and the SE results can be completely different when you search with a broad match vs. a phrase match - I have begun to question the logic behind using phrase matching to find keywords.
Maybe someone who really has a good grasp of this subject can enlighten me.
I don't care about adwords. I am interested strictly from an SEO perspective.
Thanks to all!
Cheers,
Chuck
What "match type" do you guys use when you are selecting keywords, and how does the match type you use during kw selection matter?
The reason I ask is that I usually use phrase matching, basically because thats what I have always been told to do. But since most people don't search with a phrase match, and the SE results can be completely different when you search with a broad match vs. a phrase match - I have begun to question the logic behind using phrase matching to find keywords.
Maybe someone who really has a good grasp of this subject can enlighten me.
I don't care about adwords. I am interested strictly from an SEO perspective.
Thanks to all!
Cheers,
Chuck