Need Some Website Feedback Please

5 replies
I'm testing a new landing page. Trying something different.

I was amazed at how bad it bombed. I'm usually 30-40% optin rates. I'm totally puzzled about what's turning people off.

Your feedback is appreciated...

the PPC states Free CD, eBook, and Credit REview. download instantly.
CTR is 4%.

Here's the site: www.CreditScoringSEcretsExposed.com

You'll have forgive me if I don't hold still for my beating. It's late and I have to eat.
#feedback #website
  • Profile picture of the author TheKeys
    For A Limited Time Only Get My Credit Scoring Secrets Exposed CD, eBook, and Personalized Credit Review...For Free! ($98.95 Total Value)
    ***Better Hurry! ...Only 300 192 133 27 CD's left!***

    For me, after reading that I don't really want your product. Make your customers as soon as they read the header and brief text make them NEED your product. Make it more to the point.. because it took me a couple of times reading it. Work on the text/speech flow.
    Also I wasn't a fan of the "Better Hurry.." line because those numbers were inaccurate and it just wasn't beneficial.
    Signature

    Help fund a trip to California
    Please donate to help fund my trip to California.
    Please share or tweet this
    http://goo.gl/VidCzJ

    {{ DiscussionBoard.errors[2042889].message }}
  • Profile picture of the author dwatrous
    I agree that it's hard to tell what you're offering. You start right off with scarcity, but that's better to throw in after you've convinced them there's some interest. Next you talk about features, which again they probably don't care about until they understand what the benefits are.

    I'm guessing that you intend to help people improve their credit. Why not start with something like:

    I guarantee your credit score will increase by 50 points or I'll pay you $15.

    That starts right off with a benefit that they want. then they may listen to you tell them what you have to offer.
    {{ DiscussionBoard.errors[2043038].message }}
  • Profile picture of the author Marhelper
    It does not grab me at all. I am also not a fan of the hyped scarcity.
    {{ DiscussionBoard.errors[2043048].message }}
  • Profile picture of the author Loren Woirhaye
    I'm on a wireless connection right now - all that stuff
    you've got on there takes a long time to load.

    One other problem is that your copy and layout gives me
    the impression you think yourself quite wonderful... which
    doesn't do much for the selfish prospect, really. He's not
    interested in you at all - he's interested in himself.

    That's a couple factors right off the bat which may be
    turning prospects off.
    {{ DiscussionBoard.errors[2043081].message }}
  • Profile picture of the author alextsui
    Hi Briandario,

    I think your sales page is putting people off. The moment I clicked through to your site from your link, the very first impression I got was "It's a home-made site".

    Your site layout, graphics, ecovers, signature and the "blurry" Forbes, MarketWatch, Wall Street Journal logos at the bottom convey a "home-made" feel.

    Even if you want to design everything yourself instead of hiring a designer, you need to use site templates, fonts, graphic elements that are clean and professional-looking... especially if you're promoting a credit score improvement program.

    Regards,
    Alex
    {{ DiscussionBoard.errors[2043151].message }}

Trending Topics