£1 Billion Marketing Budget
That is, according to Marketing Week, see article here Sky marketing spend set to reach £1bn in 2009/10 | News | Marketing Week
I've been paying close attention to their marketing over the last 12 months or so, it really caught my attention and have been very impressed with it.
Use of NLP on their TV adverts, KISS strategy, their upsells and the special bonuses they offer to new customers. They run a really effective campaign. Keep a close eye on them because we'll all learn a thing or two.
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