New website for proven product
Im currently working on a new and way more informative website for my invoicing software
All-Round Invoice - The invoicing choice of professionals!
Using this very basic website I have already generated some sales in 10 different countries leading me to believe that the market for this product is very large. If I just make a better website with a lot more information on the product, it will probably lead to even more sales.
My initial plan for the website is as as follows
1. Create a basic sitemap of the proposed site. DONE
Sitemap
2. Write some text for every page on the sitemap (most text will be keywords and basic information. 50% DONE
3. Have a copywriter turn my pages of text into something more reader friendly (I imagine I'll use a service like freelancer.com to find a copywriter.)
4. Create a website using wordpress. 50% DONE
5. Give visitors and customers the opportunity to sign up for my newsletter. Here I plan on having 10-20 newsletters ready and using an autoresponder send out a letter every 14 days or so.
6. At the moment I only have one version of the software, but I plan on making a free, standard, and PRO version with the latter two options priced at $20-$30 and the PRO version priced at $70-$80. Naturally if you purchase the STD version you will get a special offer on upgrading 3 months after purchase etc.
7. I also plan on creating an affiliate program where I offer 40%-50% commission on initial sales.
8. Being Wordpress I'll perhaps have a copywriter write some articles and start a small blog.
Would you say I'm on the right track here, or is there something I need to be doing differently, in order for me to realize a larger conversion rate?
Best regards
Henrik Poulsen
p.s. that silly slogan "Invoicing choice of professionals" have to go I know, just haven't found a suitable replacement yet
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HenrikPoulsen -
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