Holding Search Results to Ransom - Offline Marketing
In the free videos, they talk about dominating the top search engine results for certain local keywords and then creating a video explaining that you have dominated the search results for that niche, and you are prepared to work with one business owner in the local area and do the same thing for them.
So for example, you dominate the search results for "Sunderland painters" for example. You then email a link to your video to all the local painters in the Sunderland area telling them you are prepared to work with just one of them and pass on the benefits of your knowledge and work.
Myself and my business partner setup a business in Feb of 2010 to offer our online marketing skills to offline businesses. When we saw this video advocating using the technique described above, we both looked really shocked. It sounded like holding search engine rankings for ransom.
I am not wanting to discuss it how "ethical" it is, but I am curious if this is something that would genuinely work.
If I were a business owner and I got this kind of message/video/ultimatum, I'd probably just pay another online or traditional marketing agency to out rank the cheeky chap who sent me the video.
I can't see it working/going down well in the UK market (where I am based).
I just wondered what peoples thoughts on this were, or even better, has anyone ever used this kind of approach and did it yield a positive/productive result for you?
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