Contrary viewpoint: A noble reason not to tone down WSO offer hype

I agree - it's sort of a Catch 22 - if the seller says you can easily make $400/hour using this method - and you don't buy the product (so you don't know what the method is) then how can you 'call it out' for being crap?

And if you do buy the product but fail to implement the method EXACTLY as described, (because it requires investment, BH techniques, gobs of time or more skills than you've got, or other steps you aren't willing to take)... then how can you claim the method doesn't work?

Totally! Great point.

What I notice is that so many of the WSO's have been around FOREVER and have tons of rave reviews. They also seem to have steady stream of new purchasers. This kind of action creates a sense of credibility for the product. But I bet some of these are products which some consider crud.

What I almost never see, however, are 'results' reviews from people who implemented the techniques and came back to share how well it worked (or didn't work.)

You, Paul & I agree with this one, but the one vote that counts is Allen, and he isn't open to it according to what Paul said in a previous post. So he asked me to drop it, and I agreed to do that.

Thank goodness! Thank you for clearing that up.

"Hype, as in beauty, is in the eye of the beholder."

If you were to ask 100 people which one of these two statements was
hype, I can almost assure you that not every one of those 100 people
would agree.

1. "Earn a potential $10,000 a day."

2. "Earn a potential $100 a day."

For the newbie who's been at this for 6 months and can't scrape 5 cents
off of Adsense might look at number 2 as close to impossible.

For a seasoned vet who is already making 7 figures, he would probably
look at number 2 as a definite possibility.

When I first started, given my miserable failure rate, I would have laughed
at somebody if they told me I could make $100 a day...let alone $10,000.

Today, if I can't make $100 a day, I need to just quit this business. I've
made $1,000 plus on many days. It's not impossible and it's certainly
more than doable.

I think the problem with the offers, as they are perceived by the members
in general comes down to their personal experience and frustration level.

Believe me, I've been there.

But as somebody who tries with all his might to walk that ethical line
every single day in his sales copy, I can honestly tell you, it doesn't
matter how small or big an income potential declaration is.

Some will think it's impossible to achieve and others will look at it and say,
"Eh...that's peanuts."

The problem is not in the claims, but in the products themselves that are
being sold.

These problems cover a multitude of sins and/or omissions.

1. The sales copy doesn't truly convey what's required to make the
process work.

This could be for one of several reasons including.

• The product creator doesn't want you to know up front
• There are too many things to disclose
• They would reveal certain secrets of the product itself

Look, let's be honest here. Take a look at all your sales copy, even the
ones that most would say are ethical and not hype. I've yet to see one
that reveals the actual steps that need to be taken to make the process
work. So requiring that here, which I don't think is what is being asked,
would be asking WSO posters to reveal more info than they would in a
normal sales page.

2. The product is truly crap

I know that some people say that they can get at least some value from
just about any product out there. But the truth is, some products are
poorly constructed and really offer no value. I've seen them, even trying
to look at them as a newbie would.

3. The product is beyond the skills of the person buying it

This may be the most common problem. You can't possibly account for
every skill. I have products that are very well explained and yet get
people emailing me asking me how to upload a site to their hosting.

Sometimes you can't possibly include every skill necessary for a particular
product.

For example, if you're going to write a book on article marketing and you
know that part of that process is going to involve having the ability to
read directories TOS and use a word processor to type into, a person
who can't do that is going to be disappointed with the product because
it didn't go into all the little details.

Again, you can't cover everything...even if you try.

You're going to forget something.

But the most important thing about all of this...like it or not...is that many
people are going to want to know the income earning potential of a
product.

If WSOs can no longer allude to any income potential, what's going to
happen is they're going to start getting potential buyers asking questions
like...

"How much can I make with this process?"

How do you answer the question if you can't allude to income in the
sales copy?

And if you can answer the question then why not avoid the asking of it
by simply stating what the earning potential is if the person follows the
system to the letter...again without making any actual guarantees of
income?

I guess what I am trying to say, in a round about way, is that I don't
believe eliminating income claims or potential income earnings is going to
solve the problem of so called hyped up WSOs.

But it's not my call to make. I'm just expressing my opinion the best way
I know how.

We're never going to have Utopia in marketing regardless of how hard we
try to get there.