Audio product :The more sets of CD, the better to sell?

6 replies
For my new product I'm thinking about an audio product. In the niche of my new product, there are already several similar products. I bought a few, and I found, though the information was not bad, they were kind of redundant in audio (i.e. repeating the same things here and there), and I kinda felt like they ware doing so just to make more sets of CD (mp3). Also, with some products, the length of audio in each CD is short. Sometimes even less than 30 minutes.

I can probably give the similar amount of information in 3 or 4 sets of CD in full 60 minutes length while they sell in 10 or more sets of CD, but I wonder it is better to have more sets just to sell.

I wonder when customers see a sales letter, they think when there are 10 sets of CD, in stead of 5, they think something with 10 sets of CD have more value and chose them.

Any suggestions?

Thanks
#aduio #product #sell #sets
  • Profile picture of the author Jill Carpenter
    I think it's silly to inflate a product just to give it more bulk.

    The product only needs to deliver what it offers.

    If you have a "bonus" CD - that is a whole other story.
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  • Profile picture of the author ikuret75
    Hi avenuegirl,
    I completely agree with you.
    And if possible I don't want to.

    But, in reality, don't customers choose the other products over mine just looking from the sales letter and "bulk" they get? (Don't they "think" they have more value by the numbers of CD sets?)
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  • Profile picture of the author Imran Naseem
    Banned
    As long as you are offering value to your customers it would not matter how "bulky" the product is.

    If they "need" your product and would be willing to dig deep inside their pockets and pay you then I do not see a problem.
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    • Profile picture of the author Loren Woirhaye
      You might find a legit reason to divide the CDs "by topic"
      or by chapter in your workbook.

      There's a thing called "Thud factor" and it helps people who
      buy stuff feel like they're getting their money's worth.

      There are other factors besides the number of CDs or cases
      you include. A nice thank you letter with support information
      is great. A laminate "quick reference" chart can be a good
      idea. A "quick start guide" is an excellent value booster as
      well.

      While this stuff may seem a bit silly, especially when you make
      a big deal about a skimpy 8-page booklet in your salesletter,
      getting a few extras to hold onto and sort through makes
      people happy. And happiness, as marketers, is really what
      we want our customers to experience.

      Lots of CD cases look a bit impressive on a bookshelf too.

      I know it is silly, but people like to look at and admire the things
      they've spend money on. It's not just the information they
      value, but the actual physical media too. Some people may
      visualize showing off their internet marketing "library" to friends
      a little bit. Most would feel foolish to admit it, but an expert
      owns the tools, and when the tools are information products,
      more can be better.

      When I was a pro woodworker I had my shop setup up to wow
      clients with the hi-tech gizmos. It worked. It got me paid more.
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  • Profile picture of the author Josh Anderson
    My wife just finished ripping all her CDs to digital files and loading them on one tiny little iPod nano.

    In my eyes 20 cds is no more valuable than 20 audio files... in fact they are harder to use, a hassle to store, and just unnecessary in this age of digital downloads and web based content areas.

    You have to sell me on the value of your content. I would rather you deliver it in an easy to consume and easy to store way.

    My partner and I developed a platform that delivers audio and video file packages and subscriptions in one click to desktop iTunes and then can be slurped up during sync to iPod, iPhone, iPad etc.

    The last thing I want to mess with is a CD collection.

    I may be unique so you should test...

    But there is a reason that CD sales are going the way of the cassette tape while digital downloads continue to capture market share.

    Focus on creating valuable quality content and and great copy and promotional materials.

    I would offer the disk options as upsells for those people who want them.
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  • Profile picture of the author ikuret75
    Hi, thanks for your replies.
    Yes, again, I agree it is "silly".
    Maybe I should make the question more specific.

    1:When selling the same product, wouldn't customer more likely to buy 10sets of CD than 5 sets of CD even if the content is the same? When presented with great 10 CD cases (even CD cover image for mp3 audio), it is kind of attractive than just 5 of them isn't it?

    2: Sometimes the affiliates make comparison sites. So visitors on these sites are exposed to simmilar products and compare them. When they make a decision of which one to buy, isn't the one which "seems" to have more information likely to be chosen?

    Now I'm used to these ads so I don't choose a product depending on how "bulky" it is, however when I was not used to these kinds of ads I think I would have chosen the one with more sets of CD (even if it is just mp3, if presented that way). That's where my question is coming from.
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