A Marketing Lesson from a Fool in a Mustang and Two Gals
This guy kept goosing the engine, tooting his horn, and waving at the ladies. He thought he was cool, you could just tell. In the meantime, the more he "showed off" the more the gals made fun of him and the more everyone laughed at him.
What does this have to do with marketing?
The guy had obviously stuck a ton of money and time into fixing up this classic old car, but he was being made fun of and laughed at by the audience he was apparently trying to impress (target).
The correlation to marketing is that you can sink a boatload of time and money into a product, but if it's not something anyone is interested in buying, or if you don't get it front of the right audience, it's all for nothing.
Find a market people are spending money in, then create a product they want and put it in front of them. Don't make a product first and then try to find an audience for it or you'll be like the guy in the Mustang, goosing his engine and impressing no one.
Dennis
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