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Authority vs Niche Sites

by Aaron H
4 replies
Hi everyone, I've just typed up a lengthy article about authority sites on my blog and thought it was probably too long for a forum post at 1500 ish words so reckoned a small summary would work better here, then you have the choice of reading it or not rather than confronting you with a wall of text. That's all there really is to it.

The info has come from some work I've done recently on one of our large ecommerce sites where I work inhouse as the web design / internet marketing guy, unfortunately I won't be giving away the niche that was worked on as it makes us a very tidy sum of money, the idea was to paint a true picture of what happens when things go right on an authority site along with using them to boost your niche site efforts.

Hope there's a few people here who get something from it ........ Aaron

Authority Sites vs Niche Sites | www.imextras.com
#authority #niche #sites
  • Profile picture of the author LilBlackDress
    Nice Aaron and something I have been working on.

    BTW with this URL does the parent category have to relate to the niche keyphrase. I am assuming it does not matter so long as you have the Keyphrase in the niche-keyphrase section?....www.totallyunrelatedtradename.com/then-the-parent-category/then-the-niche-keyphrase.htm
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    Pen Name + 8 eBooks + social media sites 4 SALE - PM me (evergreen beauty niche)

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    • Profile picture of the author Daniel Brock
      You should work on formatting.

      I'm sure your post had some really good content...I simply didn't want to read it. The way you presented it made it a daunting task.

      Just my 2c
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      • Profile picture of the author Aaron H
        Originally Posted by Daniel Brock View Post

        You should work on formatting.

        I'm sure your post had some really good content...I simply didn't want to read it. The way you presented it made it a daunting task.

        Just my 2c
        ha ha, cheers Dan, lesson learnt. Years of writing up business reports for my boss that’s the cause of my crappy formatting

        Dan: thanks Dan, your words didn't go un-actioned, I've just done some work on tidying the post up, not fully tested but a bit of extra CSS made the article that little bit more readable, just going to shove it through my browser tester to make sure the formatting behaves in IE
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    • Profile picture of the author Aaron H
      Originally Posted by LilBlackDress View Post

      Nice Aaron and something I have been working on.

      BTW with this URL does the parent category have to relate to the niche keyphrase. I am assuming it does not matter so long as you have the Keyphrase in the niche-keyphrase section?....www.totallyunrelatedtradename.com/then-the-parent-category/then-the-niche-keyphrase.htm

      Thanks ..... the parent category showing up in the url isn't so important but the way the site is structured is if that makes sense.

      So if you had a site selling car spares you'd have the general theme of car spares on the home page with links to say wheels, then all the pages at that level are themed to wheel related keywords and all the anchor text for the links in that category are themed to what's on the next level down which would be something like alloy wheels or steel wheels. Amazon and Ebay do this really well.
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