You Have to Know How to Spell Internet Marketer to be One!

by pmgguy
28 replies
I admit I am very new to this amazing industry, but I have noticed a few quirks that I have developed in my short tenure here.

I sign up for many offers, reports and freebies, leaving my name and email address for the offer provider.

Then without fail I receive many follow ups offering products and services for which the marketer would like to sell me.

I find myself reading, and studying, the various offers looking for the one item that makes me want to BUY! But often I am distracted by spelling errors. Suddenly, poof, the wind comes out of your sail and the delete button is engaged swiftly.

If there is one thing I have learned in all my years of traditional marketing and now this new medium, it is this: As soon as you read through a grammar or spelling error you sub-consciously begin to discount the validity and value of the offer.

Warriors: SPELL CHECK WILL STILL ALLOW ERRORS! Many common ones are: your the best, check you email, etc.

As professionals, we all need to maintain basic spelling and word choice. Hours spent pounding on the key board only serve to increase the likeliness of these errors. This cannot be used as an excuse for errors.

Your (potential) customer may be reading your site or offer only. They don't understand that you spent twelve hours today building content. They just notice the mistake and possibly move on.

READ YOUR CONTENT IN YOUR HEAD TWICE, AND OUT LOUD AT LEAST ONCE. IT WILL BE WORTH IT!!

Now get out there and sell stuff!!
#internet #marketer #spell
  • Profile picture of the author Shannon Herod
    My problem is I use Dragon NaturallySpeaking. Sometimes it actually messes up and I did not catch it. When it does, I usually look like a total idiot.

    Oh well, I guess I have learned to live with it.

    Shannon
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    • Profile picture of the author logosi
      Originally Posted by Shannon Herod View Post

      My problem is I use Dragon NaturallySpeaking. Sometimes it actually messes up and I did not catch it. When it does, I usually look like a total idiot.

      Oh well, I guess I have learned to live with it.

      Shannon
      same here, but overall I'm loving it... I write constantly, but I find I can churn them out faster with Dragon. I'm finding that I'll also (occasionally) type in a word that I can't get it understand. Finished an aritcle earlier, and on proofing found... "scratch that", multiple times... Shannon, you know what I mean there.
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  • Profile picture of the author Avery Berman
    I also fall victim to this occasionally, however, you do not always have to spell correctly to be successful. In fact, sometimes it even can help to have some errors.

    In some niches, such as those targeted to teens, young adults or even someone not necessarily familiar with the Internet, you may want to sound more like a "friend" and not like a professional. This will make you come across more credible on its own, and there is nothing that says friend more than "I don't even care that my spelling is a little messed up."

    I know when I type to my friends I usually don't backup and correct things. It's all about how you want to be perceived by your audience.
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  • Profile picture of the author Sleaklight
    My university professor takes down one full letter grade for each grammatical and spelling error in our research papers. No one currently has a A in the class. That includes me. It's a shame we can't pay close attention to our grammar and spelling as I also discount products due to spelling and grammar errors.
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  • Profile picture of the author Suthan M
    Do you know that there is some people, like me, who occasionally put one or two grammar mistakes in by our own admission?

    I noticed this actually helps people to read more .. In fact, to prove to you, i have a product that is selling for $397 that is riddled with this kind of mistakes, and it has a nice conversion rate..

    When i change it into a clean copy, i get less conversion rate than what is expected.

    Same there for my email click thrus...

    Oh well..
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    • Profile picture of the author Sean A McAlister
      Originally Posted by asianlunatic View Post

      Do you know that there is some people, like me, who occasionally put one or two grammar mistakes in by our own admission?

      I noticed this actually helps people to read more .. In fact, to prove to you, i have a product that is selling for $397 that is riddled with this kind of mistakes, and it has a nice conversion rate..

      When i change it into a clean copy, i get less conversion rate than what is expected.

      Same there for my email click thrus...

      Oh well..
      Yep...mispelled words are common for internet marketers to use. This takes advatage of everyone who misspells common words.

      Email is a bit different and should be scrutinized a bit more. But spell check does not catch all the grammar errors...so if it is really important make sure you read it a couple of times.
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  • Profile picture of the author Allen Graves
    You always going too have this mistakes when using they're software or you don't proof you're stuff. It never fells.

    Sea ya,
    AL
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    • Profile picture of the author Dixiebelle
      I have never purchased from anyone who doesn't take the time to correct their grammatical and spelling errors. I feel that if you function poorly in that department, your product is just as bad.

      If you can't spell, I don't see how you can possibly teach. There are many, many, people out there that feel the same way. Are you losing their business?

      Dixie
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      • Profile picture of the author Suthan M
        Originally Posted by Dixiebelle View Post

        I have never purchased from anyone who doesn't take the time to correct their grammatical and spelling errors. I feel that if you function poorly in that department, your product is just as bad.

        If you can't spell, I don't see how you can possibly teach. There are many, many, people out there that feel the same way. Are you losing their business?

        Dixie
        There is always the counter arguments to this as well.. But how can we verify the legitimacy of it? We can argue till the cows go home, but we can never come to a conclusion can we?

        FYI, i am not talking about one full page full with grammar mistakes if thats what you are thinking, but one or two odd ones in one full sales page. I use them as connectors to bring them from one paragraph to another.

        If you can't spell, I don't see how you can possibly teach.
        This applies if i am teaching a class full of students on English literature. But i am not, and my subscribers know that particular trait of mine.. And me being Asian, they tend to be slightly more forgiving.

        Other than that, i also have a good producttrack record. They dont buy because what i say, they buy because they know what they can expect

        Suthan M

        Besides there may be some typos in any publication by even the most smartest alecks in the world, let alone poor me. Such is life
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      • Profile picture of the author Chris Lockwood
        That explains why Mike Filsaime is struggling so much these days.


        Originally Posted by Dixiebelle View Post

        If you can't spell, I don't see how you can possibly teach. There are many,
        I don't see any connection between spelling skills and teaching skills, unless the subject is English. And I say that as someone who never had much problem with spelling.

        That's like saying you have to wear a suit and tie to talk about business.
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    • Profile picture of the author ScottByers
      I'm reminded of the words of Mark Twain, who said "I don't give a damn for a man who can only spell a word one way"

      That's not to imply that I don't give a damn about any of you, only that I don't understand why so many of you seem to "care" about spelling mistakes. Especially those of you who would make it a deciding factor when considering a product purchase.

      The skills of spelling, typing without error, and proofreading have little to do with the skill of making money online. The same goes for the skill of teaching others to make money online.

      I very much doubt that the best spellers are also the best teachers. Conversely, I doubt that the worst spellers are the worst teachers. I also doubt that there is a correlation

      If the concern is that marketing containing spelling errors is indicative of a marketer who doesn't "care" (whatever that means) or "take the time" to proofread I would say that of all the things I might want a marketer to take the time to do or care about before marketing to me, proofreading is very low on that list

      Feel free to point out and lambaste me for any mistakes in this post...I certainly haven't tried to find them

      Edit: Damn, several people beat me to it while I was writing
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    • Profile picture of the author Rod Cortez
      I must be the exception. I have dyslexia and I mispell a lot. Even when I have proof readers go through my ebooks / products they dont' always catch everything. Yet my bottomline continues to grow. Oh weell.....

      RoD
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    • Profile picture of the author jacktackett
      Al is completely right. I learned this the hard way...

      Back in my Nortel days we were doing a massive audit and my team had misplaced 2 ATM switches (oh about $100K worth of equipment!).

      We finally tracked them down, so in my next presentation to my boss, his boss, and the rest of team, I threw up my slide on which I had written

      * All Big Assets found.


      or so I'd thought....When everyone started laughing I turned around to see that I had indeed spelled things correctly - including the word ... ASSES.....

      Just because a word is spelled correctly does not mean its the correct word!

      --Jack


      Originally Posted by Allen Graves View Post

      You always going too have this mistakes when using they're software or you don't proof you're stuff. It never fells.

      Sea ya,
      AL
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  • Profile picture of the author Rachel Goodchild
    thank god all my clients know my posts here are not indicative of my ability to write

    I used to get SLAMMED for it at first
    I know typing isn't my forte
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    • Profile picture of the author Dixiebelle
      Well, I guess you all told me!

      Sorry. It seems that I ruffled a few feathers. It was just my opinion. I thought this forum was a place where we could exchange ideas and opinions. I certainly didn't mean to hurt anyone's feelings or make anyone angry.

      It is just my belief that one should take pride in one's work, whatever that work might be. I had a professor who drummed that message into his students, and as a result, I graduated with a degree in English with a 4.0 average. It's hard to break old habits.

      I also write articles for a couple of magazines and my local newspaper. As a freelancer, I have learned to check every word and phrase before submitting anything before the public, because spellcheck will not catch misused words. I'm sure those who pay me would quit printing my material if I turned in sloppy work. That's an income I don't care to lose.

      ...but it is only my opinion. In closing, I will quote a phrase from my dear departed grandmother:

      "Opinions are just like noses. Everybody has one, and there are no two exactly alike."

      Dixie
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  • Profile picture of the author NewbiesDiary
    Keep it in perspective.

    My husband builds the most amazing decks and patios - he is a true genius with timber. His work is in high demand and he normally comes home at the end of a job with a carton of beer, bottle of good wine or some other treat (on top of the $$) to say thanks for a great job.

    My point? He can't spell for shit! I'm pretty sure if he had to spell patio or pergola he'd struggle & ask me. His quotes are hilarious - full of spelling mistakes, but who really cares??? He still gets more work than he can handle & his customers love him.

    My brother in law once said to me that he throws away any quote from a tradesman if it has spelling errors - I said he must reeaaalllllyyyyy struggle to get anyone to work on his house, and the other tradies standing there at the time agreed with me.

    You don't have to be able to spell to know how to make money. I'd prob rather buy from someone with typos - it suggests that they're human and that perhaps they've spent their time on other things than fretty about typos.

    While we're on the subject should we talk about grammer - you can't start a sentence with "But" - I'm sure that would upset some people too, but hey - you did.

    If you only choose a product on the accuracy of their spelling you're gonna miss a shit-load of great information.

    Get over it & focus on something more important. You only have a certain number of hours in a day, if you use all of them stressing over typos you're not gonna get a hell of a lot done to make money, unless you sell your services as a proof reader.
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  • Profile picture of the author Kate Carpenter
    I think you're correct about the targeted age groups and whether spelling, grammer and punctuation matters.
    I'm old, I had an English teacher for a mother, so the above mentioned do matter to me. One or two misspelled words, I chalk up to typos. More, I begin to wonder.
    I find most irritating the lack of the use of commas. It certainly makes for a difficult read, and I find myself re-reading sentences to figure out the meaning, when a comma or two would have solved the problem.
    For donations, I could proof your work...
    Just a thought
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    • Profile picture of the author Killer Joe
      NewbiesDiary - "While we're on the subject should we talk about grammer - you can't start a sentence with "But" - I'm sure that would upset some people too, but hey - you did."

      I got news... you shouldn't end a sentance with "for", either.

      The other day I went to a "Healer" and she gave me a potion that would let me make love to my wife for the first time in years.

      All I had to do was drink it and say the magic words "1, 2, 3" and I was good to go for an all nighter. I asked the healer how to end the effects once I was done and she said I just needed to get my wife to say "1, 2, 3, 4".

      I went home, drank the potion, took one look at my beautiful wife and said "1, 2, 3".

      Then my wife asks me "What did you say 1, 2, 3, for?

      I hate it when that happens.

      KJ
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      • Profile picture of the author AndrewCavanagh
        Actually I've known a few very successful internet marketers who'd have real trouble spelling it.

        Having said that I agree with you.

        It is unprofessional not to proof read emails and promotional material on your site.

        And as you progress if you really do suck and spelling and grammar why not hire a proofreader or a copywriter?

        At the low end there are stacks of grammar police who'll work for you for peanuts.

        Do keep in mind though that the thing that will get people coming back the most is the quality of the information you give out free and sell.

        Kindest regards,
        Andrew Cavanagh
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  • A great Idea , is a Goldmine......doesn't matter if the guy can spell or not.
    Get real, everyday people do stumble upon and idea no one else has thought of, and they may be not even be a genius, yet's thier idea makes millions. Think about it.

    When I was very young, I once saw this old man walking wearing sandles and an old beat up pair of pants with suspenders, he had no socks, wore an old T-shit and he walked by the store I worked at. every day for a month I saw this poor old man walking by.
    I told the owner of the store(My Boss ) who I worked for,geeeee I feel sorry for that old man, he wears the same ragged clothes everyday.
    The store owner, who was my boss replyed, That's the richest man I know, worth millions, he once own over 1/4 of the property in the city as farm land and sold it for a fortune, the only clause in the contracts was that he wanted to walk his land till the day he dies, so now he walks past the stores and market places dressed how he was as a farmer.
    This man was loaded, yet people thought he was a bum.

    What I learned was, near, ever underestimate other people, they may know and have more than you think !

    So even if someone spells badly, I don't let it worry me, I'd be more interested in a great idea !!
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  • Profile picture of the author pmgguy
    I apologize if I have offended anyone here, that truly was not the intention. I was merely pointing it out as a potential factor in the "keep reading" or "delete" function of the prospect.

    Absolutely, great ideas trump spelling, colors, even delivery methods every time. The only problem is that so much of what is out there is in a word: mediocre, that differentiation by way of presentation, both good and bad can often make the decision for you.

    Thanks for the input though! You are all valued Warriors to me!

    Matt
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    Growing my business... by growing yours.


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    • Profile picture of the author bryce
      Wow there is a lot of different opinion here on this topic. I suggest that those people who "profess" to be making a lot of money, even with lots of spelling errors, may be kidding themselves. This is a simple way to self-justify laziness.

      I too am on the bandwagon that supports the "no purchase from iliterate sellers" policy. I look at it this way.... If the person selling the product cares enough about their image and reputation, they make sure that everything is in order. Obviously we are all human, and I certainly overlook one or two simple errors, especially when it comes to differences between countries, however it is not hard to establish those who have not given a toss about the copy on a sales page, and I just won't buy from anyone that doesnt show that care and dedication to their presentation.

      I consider that if the level of attention to detail in their presenteation is filled with mistakes, this could be an indicator as to their ability to apply detail to me as a customer, the service I receive from them, and obvisouly the product they are trying to sell.

      If I was selling hard products offline, I would not employ a sales rep who could not speak and communicate (written) in a legible fashion either.

      For reasons I won't disclose here I recently conducted an online and offline survey, and the results were staggering to say the least. What it boiled down to is that from all business people who had an active web prescence in a professional capacity, more than 96% said that they immediately fix any errors they find on their site. On the other side of the coin, 64% of people I asked, said they would NEVER buy anything from a site or a shop that gave the impression this (spelling errors) was evident. When asked why, the general response was "They don't have to, there are plenty of alternative sites that sell the same thing"

      So to those people who have said they do well even with many spelling errors, (age appreciation accepted), sure you may do well, BUT my stats say that you are still losing more than half of the people that could or would become customers, due to your laziness.
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  • Profile picture of the author Mike Williams
    This is the problem with spelling and grammar errors: A buyer (especially these days) is LOOKING for any excuse NOT to buy so they can sleep at night.

    There is an internal struggle going on when you make that sales pitch. When you allow a mistake to slip through, many will seize the opportunity to get out of this internal struggle and say "hey, if he can't spell, he's not worth listening to".

    I'm not saying I'm not guilty of typos myself. But I hate when I find them.

    Because the general rule should always be: never give your prospects any excuses to NOT buy from you.
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  • Profile picture of the author Good News Now
    I agree with you, Matt! You have a good point.

    I grew up in Europe and English is my third language as in some European countries you have to speak several languages.
    English is not an easy language, especially in regards of spelling.

    I guess it really depends on your marketing approach.
    If you want to be grammatically perfect then you should try to be very professional as much as you can.
    But if you take the natural human approach, then I think you may make some mistakes and it may attract others as they see you as someone who is simply human....

    Well..... Just my two cents...
    Vadimus
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    • Profile picture of the author pearsonbrown
      What's quite amusing in this type of thread is to spot the spelling/grammar mistakes made in posts advocating good grammar/spelling. I noticed a 'grammer' and an 'iliterate' in this thread.

      We all need to practiss wot we preech

      Pearson
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      • Profile picture of the author JimLillig
        Good post. Spelling is a matter of good manners. Take the time to proof what you read. Sometimes you catch more than spelling errors, and often times you end up editing a bit and you have a better article or post because of it. Anything worth writing is worth proofing.
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      • Profile picture of the author bryce
        Originally Posted by pearsonbrown View Post

        What's quite amusing in this type of thread is to spot the spelling/grammar mistakes made in posts advocating good grammar/spelling. I noticed a 'grammer' and an 'iliterate' in this thread.

        We all need to practiss wot we preech

        Pearson
        Actually what's more amusing is that in the entire thread I have not read from anybody who professes "perfection", and even more amusing is to know that you read your post at least twice to make sure everything was correct Thanks for the heads up about iliterate - but I sorta knew it was there :p
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    • Profile picture of the author marciayudkin
      How are some facts about typos... all reported in the news:

      * In Wellesley, Massachusetts, a bank teller literally laughed a would-be robber out of the bank because his holdup note contained a typo.

      * In Canada, the courts decided a $2.13 million case according to where a comma was placed in a document.

      * In Philadelphia, a judge cut a lawyer's fee in half because the lawyer's paperwork contained too many typos.

      * In March 2008, Arkansas governor Mike Beebe had to call the state legislature into special session at a cost of $25,000 a day partly to deal with a typo that allowed infants to get married with their parents' consent.

      Complete details on these and other typo stories:
      www.yudkin.com/typos.htm

      Enjoy!

      Marcia Yudkin
      Copywriting Coach
      http://www.yudkin.com/become.htm
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      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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