You Have to Know How to Spell Internet Marketer to be One!
I sign up for many offers, reports and freebies, leaving my name and email address for the offer provider.
Then without fail I receive many follow ups offering products and services for which the marketer would like to sell me.
I find myself reading, and studying, the various offers looking for the one item that makes me want to BUY! But often I am distracted by spelling errors. Suddenly, poof, the wind comes out of your sail and the delete button is engaged swiftly.
If there is one thing I have learned in all my years of traditional marketing and now this new medium, it is this: As soon as you read through a grammar or spelling error you sub-consciously begin to discount the validity and value of the offer.
Warriors: SPELL CHECK WILL STILL ALLOW ERRORS! Many common ones are: your the best, check you email, etc.
As professionals, we all need to maintain basic spelling and word choice. Hours spent pounding on the key board only serve to increase the likeliness of these errors. This cannot be used as an excuse for errors.
Your (potential) customer may be reading your site or offer only. They don't understand that you spent twelve hours today building content. They just notice the mistake and possibly move on.
READ YOUR CONTENT IN YOUR HEAD TWICE, AND OUT LOUD AT LEAST ONCE. IT WILL BE WORTH IT!!
Now get out there and sell stuff!!
Grab Your FREE KeyWord Tool Then ask me how to brand it with YOUR links and banners.
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Jim Lillig
Owner - SynergyIntermedia.com
Blog: www.jimlillig.com
Download my book on how to win using CPA networks: http://www.jimlillig.com/state_of_CPA.pdf