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Offliners -- I need Help for PPC campaign.

by Serenity090
2 replies
Hello Warriors,

I want to start a PPC campaign for local debt collector providing services in my country.Our initial meeting was successful and they have asked for proposal for Online Marketing and at start i mainly want to focus on PPC for quick results.I will also be responsible for making some major changes in their website.

I have researched about 30 specific keywords.And searches range from min 22 to maximum 880 per month. Total searches in btw 3000 to 4000 per month from these 30 keywords.

My Questions....

a) How can i prepare a better proposal?

b) How much should i charge for PPC and tweaking in their website?

c) Whether should i go for PPC with these No. of searches (No too high) (As google often "inactive" your keywords because of lower CTR)...It's my first client and i want to work at their full satisfaction.

d) Any other suggestions for improving PPC and overll gameplan???...

I also want recommendations about some effective website templates for Law Firms.

I urgently need your assistance especially from those who are engaged in offline marketing.It's my first time so i really need your assistance...

Waiting to hear anxiously


Best Regards
#campaign #offliners #ppc
  • Profile picture of the author Chris Lagarde
    How much is your client planning on spending each month for Adwords (ad spend)? Your client's market niche is highly competitive in the U.S (not sure about your country).

    Have you checked the estimated bid price (for a somewhere in the ballpark number), and run this by your client? If you tell the prospect it will cost around $8.00 a click, and he balks, you will have saved yourself the trouble of creating a proposal.
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  • Profile picture of the author MichaelHiles
    There are a couple of key questions that you have to get the answers for in your initial meeting.

    1) What is your current cost of new customer acquisition?

    If they don't know, it's pretty easy to calculate. How much did they spend on new customer account acquisition in the last year divided by the number of new clients.

    2) What is the lifetime value of a single customer in sales?



    When you have those two numbers, you should be able to translate your entire proposal into dollars vs. customers.

    That's what businessowners want to see. They don't give a crap about number of keywords and bid amounts on individual ads. They don't care about the technology or the geek speak.

    Trust me.

    HOW MUCH IS THIS GOING TO COST ME?

    WHAT CAN I EXPECT IN RETURN?

    If you can't answer those questions, then you've still got work to do.
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