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How much would this online "empire" sell for?

by Dayne Dylan Banned
13 replies
A person or friend of mine I know is thinking about cashing out all of his sites and ebook, infoproducts. It consists of probably 6-8 websites, each with their own info product, etc. Most have been established over the years and have had steady income over the last 3 years of almost $7000-$8000 avg net profit per month. This is after advertising costs online and even offline.

Lastly, this is an established market which is still growing rapidly.

What do you think would be a good asking price for EVERYTHING (sites, products, domains, email lists, etc)?

And please, DO NOT PM me for details on this because it is NOT for sale at this time and this thread is NOT a sale promotion at all.

We are just trying to figure out a good asking price if he was to sell his "empire".

We were thinking probably 15-20 months revenue would be about right as the lowest offer (or roughly $125+k).

Thoughts?
#empire #online #sell
  • Profile picture of the author davidsbain
    If you can get someone to pay 15 - 20 months revenue then good luck.
    I think the best way for you to find out the value is to look on the just sold part of flippa dot com. Find a similar site and you will get an idea.
    As far as I am aware most sites sell for around 10 to 12 times their profit but there are always exceptions to the rule.

    Good Luck
    David
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  • Profile picture of the author LocoDice
    Have you compared similar online sites at Flippa: Buy and Sell Websites and Domain Names?
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  • Profile picture of the author Dayne Dylan
    Banned
    There is nothing in this niche on Flippa. It is very unique. And many of the products are top sellers in the niche itself when it comes to infoproducts.
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  • Profile picture of the author adesbarats
    It's a good question and one I have often pondered. For example, does he have trade marks, copyrights, patents, has he built up goodwill. What size are his subscriber base and how active are they - ie. what is the ave open rate on the market related emails he send to his subscriber base.

    All of these (and more) are intangible factors that I feel should be considered when selling something a bit more extensive then a little blog site.

    But unfortunately, they seem to get little recognition, especially if you try selling on a place like flippa.

    Given that your site might have more goodwill then just the monthly revenue it earns, you would be better off looking to sell it somewhere else other then flippa. Maybe an offline option? Sorry I don't have an answer...
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  • Profile picture of the author jasonmorgan
    averaging at least 60k a year and has a track record... 120k minimum depending on the product and amount of work required to maintain that amount of yearly revenue.

    With the amount of money it's already generating it shouldn't take more than 1 - 2 years for an investor to earn their money back and after that it's all profit.

    I'm not sure why your friend would want to sell the site. Sounds like the hard work is done and now it's automated easy money.

    I'm sure he could hire somebody to maintain the site for 30k a year.
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  • Profile picture of the author Andy Fletcher
    Another variable I don't see listed here is the amount of time and effort required for the site. You will get a much higher price if it's fairly hands off than if it requires a full working week to run.
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  • Profile picture of the author Dayne Dylan
    Banned
    Very little to no effort. There is some advertising in PPC and offline. Also, is getting some organic searches as well (and word of mouth). But many of these feed to namesqueeze pages which are already loaded with content and sales messages to promote all the products in all the sites.

    The only main task is really answering a few emails (which are very very minimal). Many times, there is not email to respond to for days on all the sites combined.

    It pretty much is set in place and automated (product delivery, product fulfillment, etc).
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    • Profile picture of the author Andy Fletcher
      Originally Posted by Dayne Dylan View Post

      Very little to no effort. There is some advertising in PPC and offline. Also, is getting some organic searches as well (and word of mouth). But many of these feed to namesqueeze pages which are already loaded with content and sales messages to promote all the products in all the sites.

      The only main task is really answering a few emails (which are very very minimal). Many times, there is not email to respond to for days on all the sites combined.

      It pretty much is set in place and automated (product delivery, product fulfillment, etc).
      In which case you're going to need a compelling answer to the question, "why are you selling?"
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  • Profile picture of the author iamchrisgreen
    Why is he/she selling up?
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    • Profile picture of the author Dayne Dylan
      Banned
      Originally Posted by freelance4money View Post

      Why is he/she selling up?
      Investment capital to buy a large website possibly. The website he is thinking of buying is more of his interest and also, he would be able to focus on marketing one site and all his energies would be focused on one site only.

      I think his main concern is putting it up on a site like Flippa, and not getting the price he wants possibly and it not selling. Then, his niche would be revealed and create competition, which there is not a lot of at this time, but is starting to steadily grow.
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  • Profile picture of the author Dayne Dylan
    Banned
    So basically, we should expect a minimum of 10-12 months revenue? Is that a general guideline or consensus to go by?
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  • Profile picture of the author DrewG
    I'd say $70,000-$80,000 if it's on autopilot, probably around $60,000 if it takes some upkeep.
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  • Profile picture of the author Mokai
    10 times monthly income
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