Using Specific Colors In Your Web Design Process

14 years ago

I'm going to leave my theme the way that it is for now, but I confess to not being in love with it even though it was designed for AdSense. This will be useful if I ever decide to change it, though. Thanks!

Thanks

Signature

Let Lamasa Publishing create and manage your content, blog and social media accounts. Need a blog or website? No problem, contact us and we can custom design one that you'll love.

{{ DiscussionBoard.errors[2065163].message }}

Sarah Russell

14 years ago

Good stuff - thanks for posting!

Thanks

Signature

Common Sense Marketing | Sarah Russell Writing Services | Getting Started with CPA Ads[/center]

{{ DiscussionBoard.errors[2065310].message }}

sanhal

14 years ago

Originally Posted by Allen Graves

I always knew that using specific colors could help with your website. Certain colors provoke certain feelings in people...yet could be different across cultures.

Anyhow, I ran across this relatively short 5 page article that explains the science behind colors and which you should use for which type of website/niche.

Enjoy!

ZDNet: d e v e l o p e r: Secrets of Web Color Revealed

Allen

The psychology of color is very interesting.

It's interesting the black signifies power, sophistication, contemporary style but also death, and morbidity.

White signifies purity, innocence, cleanliness, truth, but also death in Chinese culture.

I wonder what that says for sites with black backgrounds and white text?
I find them very unattractive, difficult to read and leave the site as quickly as possible.

Sandy

Thanks
2 replies

Signature

FREE Guide: 3 Day Clean Eating Challenge

{{ DiscussionBoard.errors[2065345].message }}

Matt Bard

14 years ago

Originally Posted by sanhal

I wonder what that says for sites with black backgrounds and white text?

I find them very unattractive, difficult to read and leave the site as quickly as possible. Sandy

It means that they are very powerful at dying quickly

Thanks

{{ DiscussionBoard.errors[2065653].message }}

CDarklock 14 years ago

Originally Posted by sanhal

I wonder what that says for sites with black backgrounds and white text?

Most of them are deliberately going for the "underground" audience - metalheads, goths, punks, hackers. Occult aficionados. Vampires and would-be vampires. These audiences skew young and have a morbid fascination with their own mortality, since they're not fully convinced of it yet.

I find them very unattractive, difficult to read and leave the site as quickly as possible.

Because dark bleeds into light, a site with dark background and light text needs to use a larger font and is usually better off going sans-serif. Most of the people using these colour schemes just play with the colours and think it's fine.

One of the better fonts to display in a light colour on a dark background is Arial Black. The heavier stroke weight really helps it stand out. Of course, you'll screw with the non-Microsoft folks, who won't have it... but if you think that's a plus, you could deliberately give Mac users a really terrible font so they stay off your site.
- Thanks
Signature

"The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
{{ DiscussionBoard.errors[2071971].message }}

Mohammad Afaq

14 years ago

Thanks for the post. I might wanna look into switching my color

Thanks

Signature

â€œThe first draft of anything is shit.â€ ~Ernest Hemingway

{{ DiscussionBoard.errors[2065350].message }}

ContentArticleWriter

14 years ago

Wow... I knew color was important for many things, including the mental development in infants and toddlers, but I did not realize it also had an effect on how people view a website. This is great stuff... not that I do any of my SEO or blog creation, my husband does that.

Thanks

{{ DiscussionBoard.errors[2065406].message }}

Allen Graves

14 years ago

Originally Posted by Richard Odell

Sounds as though you have a new project brewing?

Seven dollar enough for affiliates, the right colours that make people click?

Fess up Allen, what delights do you have in store for us?...:-)

You have our attention!

-Rich

LOL - nothing to do with color, Rich.

I just thought it was interesting. I am creating several new websites and found this on a "website color pallette generator" site.

Allen

Thanks

Signature

Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!

{{ DiscussionBoard.errors[2065476].message }}

Fernando Veloso

14 years ago

Believe it or not: when I started IM the very first thing I studied with my wife was color theory.

Here's one of the first guides I read: Color Matters - Design and Art - Color Theory

IM'ers should have this in their bookmarks.

Thanks

Signature

People make good money selling to the rich. But the rich got rich selling to the masses.

{{ DiscussionBoard.errors[2065509].message }}

Matt Bard

14 years ago

Allen, when Marlon Sanders was releasing his "Design Dashboard" (think that's right. If not sorry Marlon), he had a companion report with it that went into pretty good detail about colors and how they related to different niches.

It was full of examples too.

I got tired of looking for it on my discs. I could have sent you a copy. Hard to find when you can't remember the name of it though LOL

You could send him a pm and see if he is still giving it away somewhere.

Matt

[ 1 ] Thanks
1 reply

{{ DiscussionBoard.errors[2065637].message }}

Allen Graves

14 years ago

Originally Posted by Matt M

Allen, when Marlon Sanders was releasing his "Design Dashboard" (think that's right. If not sorry Marlon), he had a companion report with it that went into pretty good detail about colors and how they related to different niches.

It was full of examples too.

I got tired of looking for it on my discs. I could have sent you a copy. Hard to find when you can't remember the name of it though LOL

You could send him a pm and see if he is still giving it away somewhere.

Matt

Thanks for that!

I'll take a look. If I find anything out, I will post it here.

Allen

Thanks

Signature

Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!

{{ DiscussionBoard.errors[2071865].message }}

steveo

14 years ago

I do not worry about this too much because my entire website almost is text and pictures..I tend to go with dark blue or green table colors and it works okay. I think it's most important to have readable text for your content I use black text on white bg still

Thanks
1 reply

{{ DiscussionBoard.errors[2065666].message }}

Frank Donovan 14 years ago

Allen,

Thanks for the link. I think it depends on the market you're looking to attract and what results you're going for.

Whenever I get the desire to spend lots of time and/or money on some flashy web design, I take another spin to the great Jim Straw's site.

Jim Straw's Website

After that, the urge normally passes.

Frank
- Thanks
Signature
{{ DiscussionBoard.errors[2065791].message }}

Matt Bard

14 years ago

Frank, Jim's stuff sells too because I bought a lot of it

Thanks

{{ DiscussionBoard.errors[2065928].message }}

Matt Bard

14 years ago

Allen, Marlon sent me the link to it:

http://www.designdashboard.com/top10/

10 Graphic Design Mistakes

He joked about making it a WSO, so I would grab it

[ 1 ] Thanks

{{ DiscussionBoard.errors[2071880].message }}

Using Specific Colors In Your Web Design Process

Trending Topics

Been a while! Any of you Old Timers here?

How much does the rebranding affect CR ?

Are billboards still effective in driving customers?

Boat and Jet Ski Rentals...... Door Hangers Effective?

Clickbank low cost recurring