What happened to Google?

31 replies
I just noticed Google changes its logo and SERP page!

What do you guys think - good, bad, or doesn't care?

I'm wondering how this will effect the CTR to natural searches vs. PPC ads.
#google #happened
  • Profile picture of the author Louise Green
    I think they are split testing, Google looks normal to me.
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    • Profile picture of the author Allen Graves
      Originally Posted by Louise Evans View Post

      I think they are split testing, Google looks normal to me.
      Finally changed for me about an hour ago. Up until then, I had to click on Options and then Wonder Wheel or Timeline...then I could see it. But now I see it all the time.

      I personally like and I think this will give a boost to both bloggers and blog spammers, unfortunately.

      Allen
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  • Profile picture of the author dannyadams
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    • Profile picture of the author Biggy Fat
      Originally Posted by Drew Castle View Post

      I kinda like it actually.

      I DON'T, however, like the new look of the Google Keyword Tool.
      Yeah, the new Google SERPs do look cool.

      And yeah, if you hate the new look of the GAKT, you can just click on "Previous Interface" on the upper right hand corner and there you have the old look. But I'm willing to bet that Google will completely take the old look offline soon and we'd be stuck with the new look.
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  • Profile picture of the author Marhelper
    I am a traditionalist so I prefer what has been to what will be.
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  • Profile picture of the author timpears
    I am with George, my Google SERPs page looks the same, both before and after doing a search. Which is a good thing, in my opinion. I have a hard time dealing with change.
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  • Profile picture of the author Dexx
    Here's the new look:



    ~Dexx
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    • Profile picture of the author dannyadams
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      • Profile picture of the author scrofford
        Originally Posted by dannyadams View Post

        Yeah thats what I've been getting since yesterday evening.
        My Google doesn't look any different. Maybe they ARE split testing around in different areas.
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  • Profile picture of the author ButterflyGarden
    I read the other day that Google has Caffeine 80% rolled out perhaps this is an indication of the final 20%
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  • Profile picture of the author WealthWithin
    To me it looks like they have copied some stuff from Bing.
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    • Profile picture of the author tribros
      Originally Posted by WealthWithin View Post

      To me it looks like they have copied some stuff from Bing.
      They had been testing this new look for sometime now and yes this time the big daddy have copied from Microsoft Bing.
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  • Profile picture of the author cpa-money
    they are doing tests on us

    i hope they`ll finish soon becuase i like the onld look
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  • Profile picture of the author Fernando Veloso
    Guess Portugal was the band leader this time cause we've been getting this split test for over 2 months now.

    Do you guys have the option with your location, top left? A new feature you can change to another location? Let me see, imagine you search for a restaurant, you can change that item to another city of your choice.

    It's a new feature but it's clearly coming in and going out of the tests they're doing.
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  • Profile picture of the author Zeus66
    I'm still seeing the "old" Google look as of about 9 am Central time Thursday, May 6. Curious to see what all the hubbub is about.

    John
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  • Profile picture of the author jaffi
    I'm seeing it everywhere now, US and UK. I prefer the old look at the moment but I guess in time I'll get used to it.
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  • Profile picture of the author TimG
    I'm also seeing split versions when I conduct searches. Although I'm not as excited about the new look of the Google Keyword Tool it does open the opportunity up for someone to create a quick guide/report to conducting keyword research with the "New" Google keyword tool.

    Tim
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    • Profile picture of the author halfpoint
      I'm curious to see if this will have any effect on click through rates for various positions.
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  • Profile picture of the author Randy Daugherty
    Yes, the google keyword tool is also different, but you can change that back to the old interface at the top right on the google keyword page.

    I think the new google is ok, i'm used to the old one though so at first I was like "what tha" but... we'll see

    RD
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  • Profile picture of the author Azune
    As I mentioned in another post, the new look isn't on all the different data centers yet. Every time they do a change like this they roll it out slowly over the different data centers --helps them monitor reactions as well as making sure folks can continue to use Google while a major update is going on.
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  • Profile picture of the author Lawrh
    Regarding the keyword tool, when I went to the tool I was immediately presented with the captcha in a Jscript popup. Could this affect tools like Keyword Elite and Market Samurai that use Google results? The changes could be an attempt to make things harder for automated searching.
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  • Profile picture of the author greff
    When was the last time you stopped using a website because of the way it looked?

    The reverse is true. When did you visit a website due to the way it looked (design). I always say that to my new website design clients.
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  • Profile picture of the author JayXtreme
    They have been split testing it across the globe for a while now.

    There was a thread about it a few months back when it first started....

    I kinda like it, though.

    Jay
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  • Profile picture of the author GeorgR.
    they just changed the design here (EU)...not sure what to think. Looks a little retro to me.
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  • Profile picture of the author Emily Meeks
    When I first saw it, I thought I'd accidentally messed up some setting on my computer.

    I'm still used to the old setting, but I'll get over it.
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  • Profile picture of the author Tonytsports
    I am finding that my older domains have moved up and my new ones have moved down.
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  • Profile picture of the author J Bold
    It's definitely changing for everyone, it will just hit at different times. Finally changed over for me, as well. This is no longer a split test, but a definite change. Interesting...
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