Article Marketing May Be Dead Soon With The Rising Popularity of Videos. But Only Google Can Do It!!

by Deepak Media

Posted: 14 years ago 14 replies

INTERNET MARKETING

It did not occur to me until now. I was thinking that even though videos are getting popular right now with increasing bandwidths and connections for the masses, it may never equal article marketing because the spider cannot 'see' and 'understand' what the video is about.

I thought articles can be easily crawled by Google's spiders, know what's it about and place it on the SERPs where it is the most relevant.

But I think Google is trying to identify videos with almost the same efficiency as articles. How? The answer is: Google's Speech Recognition Technology!

You would have already noticed that in some videos where the voice is in english with clarity, there is an option to enable subtitles which are generated by Google's speech recognition technology. Though the subtitles are not clear and many times it generates funny words... Google can use the same technology to know what the videos are about.

And if the keyword is identified in the voice enough times, perhaps Google will give more weight to those videos and place it high on the SERPs!

And the big thing is that this is not available in other video hosting sites. If my prediction is true, YouTube will become the standard video hosting site in the internet because YouTube's videos coming up in the SERPs will be the most relevant.

Disclaimer: I have posted just my thoughts. I have not tested anything, nor done any research.

Contradictions Welcome

- Deepak

#article #dead #google #marketing #popularity #rising #videos

Aira Bongco 14 years ago

Interesting.

Never underestimate Google huh?

But I do agree that videos will take their claim to fame in the upcoming years. Everything will be faster and better and videos will take the mainstream because humans, to begin with, highly depend on visuals. That's the main reason why television outsold the newspapers and books.

But my problem with the "Google's Speech Recognition Technology" is that English in the Internet world varies.

What do you think?

Aira
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Louise Green 14 years ago

I don't think article marketing is going anywhere for a long time to come.

OK, something like 60% of all Internet traffic is video, apparently. But look at this forum as a great example.. most people still prefer to communicate through the writen word, and they always will, which means there will always be a demand for articles.

Look at Kindle and the amount of Ebook readers on the market.. if anything the demand to consume information through the writen word is growing.

That's not to say video isn't important, I believe it's very important, but people will always want a choice in how they receive content and information.
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Charleskidd 14 years ago

Videos are making the rise in Google because they like them but I don't think article marketing will die out. Also Youtube is the best source for videos anyway, it makes perfect sense for them to include it in the serps. I have heard about the Speech Recognition Technology but I don't think its making that much of a different yet. They still use views and lots of comments to find which video is more relevant.
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SirThomas 14 years ago

I can just imagine all marketers starting to check "keyword density" within their
audio files! It will be fun to listen to those messages... lol

Thomas
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- Lee MacRae 14 years ago
  
  Originally Posted by SirThomas
  
  I can just imagine all marketers starting to check "keyword density" within their audio files! It will be fun to listen to those messages... lol
  Thomas
  
  Spammers will probably use a lot of echo effects to get their keywords in a ton of times....:rolleyes:
  
  Buy your "viagra...viagra..viagra..viagra" today!
  
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Emily Meeks 14 years ago

Nope, articles aren't going anywhere.

I'll still take articles over videos. I can read articles - or have several in multiple tabs - all while my music is playing. I can only play one video at a time, and I have to turn my music off. So unless the video is one I really, really want to watch, forget it.

From what I can see in your post, you're mostly referring to search engines. Human beings still like articles... and who are the search engines made for?
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birdfood 14 years ago

Speech recognition is ok for the talking head videos but key of videos is visual, graphs, screen shots, animation etc. No spider can analyse and collate that.
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rapidscc 14 years ago

I agree that video will become one of the best ways to share information online
(actually, it already is)

but I think that in the near future what we would see will be a balancing of
video results and article results in the serps, and not videos gaining a majority
of the search results because it just won't be appropriate.

Doesn't Google have a policy of having just two results from a single domain.
So this means that even if videos dominate the top results we can still
expect text/documents/articles occupying the remaining positions.

Though, it would still be very beneficial for us marketers to get our videos
positioned on top.

Best,
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Lou Diamond 14 years ago

Hello,
I think this will make video even bigger on the internet, web 2.0 is the way to go in this day and age.
People do not read, they like to see something visual and be entertained when sold.
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Allen Graves 14 years ago

Or someone could use a nice combination of them all...

How To Reduce Public Speaking Fear And Anxiety By 81 Percent

An article with a video and social shortcuts. Nice.
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DogScout 14 years ago

I've seen images hot, pdfs, audiopods and for the last 2 years, videos. If the past indicates the future, Videos will just be another tool in your tool box with-in 3-6 months. No better or worse than articles or anything else. (Maybe Google will learn to read flash and that will get 'hot')
Even now in some niches, videos appear after images, audios and PDFs. In my opinion, videos are sinking. Makes sense, when it gets popular enough and everyone uses it... having 1,000 videos submitted a day using the same set of keywords, they cannot all be on page one.
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bobsstuff 14 years ago

I would prefer to see "Videos Will Be Dead Soon". There are very few videos I will spend the time watching. Why spend 30 minutes watching a video when 10 minutes of reading will give the same information?

My time is valuable and the time it takes to watch a video is a waste of time in my opinion. You would have to be a highly rated marketer for me to spend the time to watch anything longer than a couple minutes. If it was a course on video, I would pass it by regardless of how well rated the author was.

HOWEVER, I plan to make videos to cater to the ones who prefer video. Why give up part of a market because I don't particularly like learning via video.
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tevzh 14 years ago

As Lou Diamond already said, people like to watch videos, especially when they are done very good. I think that no article, even the best, can beat a very visual and useful video in conversions.

Also, let's not forget the possibility of powerful viral distribution of videos when combined with the usage of Web 2.0 sites. I mean, this method is a massive traffic source, which no article can rival.

However, I think article marketing is still very important and I recommend implementing both methods.
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MarkAse 14 years ago

I don't believe that it is going to be one or the other. Heck, I'm only 30 and most of the time I won't sit through an entire video on the web because they're mostly incredibly boring and tired sales pitches. I do read quite a bit more though.

Video is certainly a major growth area in IM, for those that can create compelling content in reasonable time frames (think 1 minutes videos) there is going to be a ton of money to be made.
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Article Marketing May Be Dead Soon With The Rising Popularity of Videos. But Only Google Can Do It!!

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