Case Study For Laziness...
A while back, I was doing some keyword research and found a niche that I knew something about. I say keyword research loosely, because in all reality, I wasn't doing research. I was playing with SEOBook's Keyword Research tools to see what it could do. I found a keyword set that had some pretty good results in a niche that I know something about (bad credit auto loans and "buy here pay here" lots, if you must know), and figured I'd write a short article on it.
I had been invited to join the affiliate program of a bad credit lender on Commission Junction (which is really what sparked this whole thing). This particular program pays 10 bucks a lead. Not too bad.
I was able to register a dot com name with the keywords in it. I grabbed a free web template and put my fairly-keyword-rich article in it along with the affiliate link in several strategic places throughout the article.
I then forgot about it. Did nothing with it - no promotion at all.
6 months later, I've made 50 bucks off of the site. Sure, 5 leads in the time the site has been up is not a lot. But you know what? It's 50 bucks I didn't have before.
Would it do better if I calculated and optimized keyword density? Quite possibly. Would it do better if I actually promoted it? Of course.
Proof to me that organic search works, and that you CAN make something from article marketing if you even take just a little action. 1 small site, 1 article, nothing else. Think about it.
Dave Gammage
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