What is a normal subscribe/unsubscribe ratio ?

by EvcRo

Posted: 14 years ago 2 replies

INTERNET MARKETING

Hi warriors

just wondering, do you think a raport of 40:1 subscribers:unsubscribers is high/normal/low ? I know is a little generally put, without to much specific data.

How is your subscribers/unsubscribers ratio ?

#normal #ratio #subscribe or unsubscribe

Big Al 14 years ago

Mines about 30% ... which I guess is quite high but there are lots of variables.

The quality of your traffic - I use a lot of JV Giveaway events so there are always people who subscribe for your freebie and immediately unsubscribe.

How hard you market and how aggressive you sell.

And ultimatley (IMHO) it's not really about how many leave but how you get the right balance of subscribers, unsubscribers and sales. I've not done the maths but there has to be a point where selling harder and having more unsubscribers is more profitable than selling less and having less unsubscribers.

Not to mention open rates ... which is arguably one of the most important because if no one opens .... no one clicks.
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- Marian 14 years ago
  
  Originally Posted by Big Al
  
  ...no one opens .... no one clicks.
  
  and no one buys...
  
  Marian
  
  Thanks
  
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What is a normal subscribe/unsubscribe ratio ?

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