I made this video (no links, nothing to sell, not even on a page) so you can copy what I did to get a butt-ton of real press.
In fact, this press release + my fast media pitch landed me in 23 papers and on a morning news-talk radio show with 1 email and 1 phone call.
FYI: I'm taking a shot in the dark the forum will allow MySpace video like YouTube. Too long for YouTube as this over 21 minutes. If not I think you can just click the above link and the video will play in a new window. (I think?)
You can also download the press release template here:
It's in a word doc but you can easily open it with Open Office. www: OpenOffice.org - The Free and Open Productivity Suite
Obviously you can't copy word for word, but you can use the format to get your info out there.
Seriously, thank you everyone for all the help and I hope this video/swipefile works as well for you as it does for me.