Offline Outsource Help Needed

Rosetrees thank you for for your reply.

Now please allow me to clear up a few things for you.

Apparently I left you with the impression that I just saw for the first time an ad about offline marketing to local businesses and decided to take action doing this without any other experience at all in advertising and marketing.

I apologize if that is the impression I left you with.

I've been in advertising for nearly 19 years selling to business owners. Never once did they ask me how I did what I did. They only wanted results. They want customers picking up the phone and calling them to place orders. They want customers walking in the door spending money. They want old customers returning and current customers spending more money with them.

I don't believe a person has to be a mechanic to own the best mechanic shop in town. They simply must be smart enough to hire the best mechanics to do the work in their shop.

I used to be naive.

I had a friend who was an excellent mechanic and worked on my cars. When the owner of the shop he worked for passed away I thought he should go into business for himself but he quickly informed me that he didn't know anything about running a business nor did he want to. He just liked working on cars and was good at it so he went to work for someone else.

There are many business owners that own very profitable businesses but they themselves do not do all the work and in some cases do none of the work. They own and run the company. They have hired people that excel at what they do to take care of the details.

Example:

Warren Buffet (billionaire) owns GEICO Insurance company but I wouldn't call Warren and expect him to be able to sell me a policy or to handle a claim for me.

I sold advertising on television and radio. I wrote the scripts for those ads but I was not the cameraman that shot the commercial and the people I sold the advertising to did not expect me to know how to do all of these things. They simply wanted a commercial that produced business for their company and they knew I had a team that handled what I sold them.

I know marketing and advertising. I know how to run a business. I have been successful at these in the past.

I know when a website will produce sales and when it will cause somebody to immediately click away from it. Just because I have never built a website doesn't mean I don't recognize what a site looks like that produces results.

I know what an autoresponder does even though I have never installed the code to a capture page. A business owner will most likely not want the fine details of how to install an autoresponder ... they only want the results of what it will do. They will want me to get it done for them whether I actually do it myself or simply have it done.

You most likely can't explain to me what happens in detail when you turn a television on or when you click the remote and change channels. You nor I even care about all the electronic facts. We simply want the television to come on and go to the channels we want to watch. We are only looking for the end result that we want and that is all the biz owners want.

All I am saying here is I disagree with you that I need to be a tecno-wizard to run a business providing new or more business to local biz owners through the use of the internet.

I do however (as I mentioned in my original post) intend on learning and implementing some of the aspects on occasion but my skill is getting in front of the business owner, finding out what they need and providing solutions to their need whether I actually do the work or simply get it done because I know what they need. I choose to get better at what I am already good at and hire others for what they are good at.

You can know all the stuff you believe I need to know but if you can't get in front of a business owner and sell it to them ... how profitable will you be?

That being said I truly appreciate your thoughts and hope you see that there are more ways to get things done than by doing everything yourself.

Randy