18 {{ upvoteCount | shortNum }}
18 {{ upvoteCount | shortNum }}

Test 1234567890

by George Gomez
15 replies
Test 1234567890
#affiliates #offline
  • Profile picture of the author Jagged
    Originally Posted by Mário Gomes View Post

    1) Do most offline companies have 'affiliate programs' ? I think it leans more to not having them....some do but they are far & few between...at least from what I see....

    2) If not, are they usually receptive to the idea ? If you can prove to them that it will increase sales & improve their bottom line...I bet most would talk to you...

    3) How would you track sales offline ? If you use an affiliate type software, it will track sales & traffic for you...
    Start out with something like JAM (JROCKS Affiliate Manager)...they have a free software thats pretty darn good, but the free version is limited to 50 affiliates....
    Maybe...with the permission of the offline client....agree on what products to sell......create a website for free (for yourself) & load it with some products...install the affiliate software & take it from there....

    As you add more affiliates you can make a few bucks by selling them a loaded website, coded for their affiliate ID....
    You can also talk to your client & work out a monthly management fee to manage the affiliates for them...(approvals, email notices, monthly stat notices, ect...)

    I just set up something very similar with an offline client of mine who has a physical product & wanted some affiliates selling it nation wide.....

    You can also try working out a pay-per-lead type of affiliate deal....

    Good luck...
    ~Ken
    {{ DiscussionBoard.errors[2087839].message }}
  • Profile picture of the author MichaelHiles
    Most "offline" companies that have "affiliates" actually call them distributors or "channel marketing partners".

    A manufacturer's rep is a form of affiliate.

    A retailer is a form of affiliate for a wholesaler.

    Etc...


    I know that it's not the answer you were looking for, but it's the way the "offline" business world has worked for a very long time... mostly because of how capital flows, but that's a different discussion.
    Signature
    {{ DiscussionBoard.errors[2088055].message }}
    • Profile picture of the author George Gomez
      Test 1234567890
      {{ DiscussionBoard.errors[2088096].message }}
      • Profile picture of the author MichaelHiles
        Originally Posted by Mário Gomes View Post

        Hi Michael,

        Thank you for your answer.

        Well, I was asking because today I went to the mall and there was this little booth representing an insurance company.

        I'm 90% sure they were 100% on comission.

        Also, I see a lot of this booth's from credit card companies too.

        They are 'offline' and its kind of an affiliate thing the way I see it.

        What do you think?

        Best regards,
        Mario Gomes
        Dunno about elsewhere, but in the US you can't even breathe the word "insurance" without a state license.

        An agency cannot directly pay someone commissioned basis unless they have passed the state insurance board examination and have a license.

        They can buy leads though.
        Signature
        {{ DiscussionBoard.errors[2088117].message }}
  • Profile picture of the author George Gomez
    Test 1234567890
    {{ DiscussionBoard.errors[2088145].message }}
    • Profile picture of the author Mert Elver
      Here are my answers for your question, since I have some experience on this issue

      1- Do most offline companies have 'affiliate programs' ?

      Well it depends on the "offline company". Selling "service" or "goods"? Most likely, goods seller (e.g. furniter) are interested in affiliate or in real life "commission sharing".

      2- If not, are they usually receptive to the idea ?

      Why would you return an offer which will make you more money?
      Companies just give little amount of share to commissioner and boom! they get the customer you get your cut.

      3- How would you track sales offline ?

      What we were doing was; giving specialized discount to each affiliate on each product and affiliates were telling to customer that if they buy with this code they will get a special discount. People like discounts and it is an wasy way to track
      {{ DiscussionBoard.errors[2088180].message }}
    • Profile picture of the author MichaelHiles
      Originally Posted by Mário Gomes View Post

      They might be doing it based on leads, yes.

      Do you think most companies are open to buy leads?

      This is something I really would like to do, find good quality leads for insurance companies and credit card companies and businesses like that.
      I know that banks paid quite well for completed credit card applications for a very long time in the US, but that business has radically changed in the past few years.

      Not sure about insurance since it's such a highly regulated thing. I think large lead sites like InsWeb are actually owned by underwriters.
      Signature
      {{ DiscussionBoard.errors[2088288].message }}
      • Profile picture of the author George Gomez
        Test 1234567890
        {{ DiscussionBoard.errors[2088328].message }}
        • Profile picture of the author MichaelHiles
          Originally Posted by Mário Gomes View Post

          I mean, would insurance companies (or any other companies) be interested in buying leads from you if you contacted them and proposed to be a marketing partner?
          Well it never hurts to ask. The worst they can say is no, right?
          Signature
          {{ DiscussionBoard.errors[2088349].message }}
          • Profile picture of the author George Gomez
            Test 1234567890.
            {{ DiscussionBoard.errors[2088391].message }}
            • Profile picture of the author Mert Elver
              Not exactly like that Mario; tough you would process this "discount rate" as you stated that would cause an unease among your affiliates and would be confusing for you to track them all. You would also differ them by establishing a "fixed rate" with different sales code for each of your affilates. For instance Mark can have the sales code of "SALES22" whereas Joe has "SALES32". And no matter what si the code; any sales made via these codes gets a %10 percentage of discount.
              {{ DiscussionBoard.errors[2088506].message }}
  • Profile picture of the author lionstarmedia
    Offline marketing I think can be a huge success if you find a niche product or service to promote. MLM is one, but look for new innovative companies.
    {{ DiscussionBoard.errors[2088520].message }}

Trending Topics