That means that what was almost parity last week is now almost half.
I was looking at joining a membership site for $us39.95/month and got a shock when this morning that converts to $au60, yesterday it was $55. Who knows what it will be next month if the $au drops more, so who wants to take the risk? There are many Aussies who would like to maintain membership in programs but in this situation I can see that many businesses will suffer because of it.
Australia apparently has more internet users per population according to a report of a few months ago. That means that we deal with many US and international businesses. Some of those businesses, as noticed on Ebay, appear to accommodate the difference in a helpful and generous way.
With the economy tightening, as it is doing globally, many Aussies will drop out of programs currently subscribed to.
With job losses increasing many may also turn to the Internet to try to make a living only to find they can's afford the programs they need to get going. So instead of turning these people away a clever marketer might want to attract them by offering the same deal in their own currency as that offered in $us. In other words if it costs $us10 then it could cost $au10.
That means that something that costs $us40 will cost $au40 and so on. With the technology available today it is possible to ensure that no one takes advantage of this and so what if they do? Isn't it better to get the business rather than turn people off?
I am interested to hear what other WF members think of this?
Are there other suggestions how this fluctuation could be overcome?