Which Google keyword tool is to be trusted?
Well, I was more than shocked. I was looking up 'loan consolidation' and in the sktool I got 440 monthly searches with a CPC of $8.97. In the AdWords tool I got 14,800 - 22,200 with a CPC of $20.51.
So, what am I to think? I know the keyword tools are not to be relied on for total accuracy. But, wouldn't you think that Google could keep the same data across theier platforms? How is anyone supposed to make intelligent decisions with this type of information?
Anyone have any feedback on why to use one tool over the other? I am interested to know what folks think. You know, inquiring minds want to know. But, bottom line, I am just a bit confused as to how to proceed.
Tim Pears
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