Are You Doing Ezine Marketing? (solo ads, sponsor ads, etc.)

[Jorge Sampson]

Hi Warriors,

Almost nobody talks about Ezine ads advertising so I was wondering...

Are you doing some kind of solo ads, sponsor ads, etc., with an actual good ROI?

If so, do you want to share some ezines that have proven to give a good ROI for you?


Let's see...


Cheers,
- Jorge Sampson

[ezine ads]

I hope you don't mind but ... I will never understand why people ask this type of question.

The result of a serious ezine advertising depends very much on ... YOU.

YOU decide what product/service/program you promote
YOU design (I hope) your landing page
YOU decide what's the goal of the campaign (sales or signups)
YOU decide what subject line you use for your ad (in case of solo ads)
YOU decide what ad copy you use
YOU test your ad against spam filters (99% of the publishers don't know to do it and will only add weird dots here and there)
YOU test the price of your product (in case the goal is the sale)
...
etc.
finally YOU decide what ezine you advertise in

What works for "Mr. X" may not work for "Mr. Y" because of various reasons. Different product, different landing page, different ad copy, etc. Example: if the advertiser uses a poor subject line and no one opens the email containing the solo ad, does it matter the ROI someone else got?

That's it.

P.S. There is a similar question (you didn't ask it ), "How responsive are your readers?" that some people are taught to ask. The answer is similar with the above one

[Joeez]

Just my own opinion here. I've tried 2 seperate solo ads for completely different products, and I had no success at all. To be fair, I may have picked the wrong ezines to advertise with. However, I have several ezine subscriptions and I rarely, if ever, view any of the solo ads I receive. I think it depends more on your target market than anything else.

[ezine ads]

Originally Posted by Joeez

I think it depends more on your target market than anything else.

If you promote cigarettes via a newsletter distributed to the members of a non-smoking association ... you're right, wrong target = poor result. But that's only one of the factors that make the difference between success and failure. There are more in my previous post and others not mentioned there

[Jorge Sampson]

Originally Posted by ezine ads

I hope you don't mind but ... I will never understand why people ask this type of question.

The result of a serious ezine advertising depends very much on ... YOU.

YOU decide what product/service/program you promote
YOU design (I hope) your landing page
YOU decide what's the goal of the campaign (sales or signups)
YOU decide what subject line you use for your ad (in case of solo ads)
YOU decide what ad copy you use
YOU test your ad against spam filters (99% of the publishers don't know to do it and will only add weird dots here and there)
YOU test the price of your product (in case the goal is the sale)
...
etc.
finally YOU decide what ezine you advertise in

What works for "Mr. X" may not work for "Mr. Y" because of various reasons. Different product, different landing page, different ad copy, etc. Example: if the advertiser uses a poor subject line and no one opens the email containing the solo ad, does it matter the ROI someone else got?

That's it.

P.S. There is a similar question (you didn't ask it ), "How responsive are your readers?" that some people are taught to ask. The answer is similar with the above one

Yes, of course it depends on all the factors you mentioned but when I was talking about
"with an actual good ROI" I meant all the factors you mentioned were taken care of, and
only the specific EZINE factor was the one left to discuss here...

Also, my mistake but I was assuming (should have specifically said so) the IM market,
that's the market I'm talking about.


Jorge Sampson

[ezinesRus]

Personally, I find that ezines with a smaller to mid-size subscriber count can pull a better response. The reason is because many of the larger ezines have built thier base through co-registration systems which are not as responsive as the slower growing ezines. Now this may not be true for all... I am not bashing any large ezine by any means!

Also, checking the frequency of solo publications makes a difference too. Subscribers who receive a lot of solo ads from one publisher are less likely to respond compared to those that are receiving fewer (but more information from the publisher) I hope that makes sense?!

Another very good option is to search google for ezine reviews or responsive ezine ads - you're likely to come across some good information.

Obviously the above mentioned factors play a huge role in determining the outcome of the solo ad.

If you have a product or service you are promoting, consider approaching publishers for a joint venture

Regards,
Jullieanne Matheson

[Jorge Sampson]

Hey Jullieanne,

Great tips, I'll follow your advise!


Thanks,

- Jorge Sampson

[ezine ads]

Maybe my point was not clear. It was this: everything depends on YOU and you should not rely on OTHERS when it comes to YOUR advertising campaign.

You're not the first person who asks such a question on a forum. Look at the answers others receive and you'll see that you're wasting YOUR time.

Some people, trying to help you, will make you waste YOUR time.

For example, it's an old list of such ezines and ezine ad co-ops that many people (in good faith) copy and paste it everywhere (including in the Affiliate Area of their program) saying "Those places are great to advertise in". When you start checking carefully the places, you see that some of the ezines are no longer published, some of the websites are parked free or for sale, etc. You've just wasted YOUR time.

Other people (including famous gurus and warriors!) posts lists containing places they never actually used (do you need such a list?). I know a case when such a famous warrior posted on his blog a list of places where you can buy solo ads. The list included 2 places that NEVER sold solo ads (how do I know that they never sold solo ads? Even if I look like a newcomer HERE, I am online since many years and I do monitorize my competition, ok?). I am not trying to give anyone a bad name and that's why I don't mention the name of that warrior. But I guarantee you that is very known and after all it's really a guru. However, guru or not, people are human beings and make mistakes from time to time.

Other people will tell you about their failures. Why do you care? How do you know they didn't overlook the factors mentioned in my first post? You cannot know ...

Everything depends on YOU. Subscribe to some IM ezines and check them. Look at what the publishers do. Look at their emails. Look at everything they send. Buy some cheap ads to test them and your ad.

Anyway, you've already started this thread so let's wait and see what answers you receive.

As I said about that guru, human beings - guru or not - make mistakes from time to time. I know I'm a human being too

[rose64]

Solo ads are good.

[ezine ads]

For some strange reason, I didn't initially see Jullieanne's post.

Very good advise!

[Jorge Sampson]

Subscribe to some IM ezines and check them. Look at what the publishers do. Look at their emails. Look at everything they send. Buy some cheap ads to test them and your ad.

Yes, I totally agree with the above...


Thanks,

Jorge Sampson