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Hurricane Season Is Upon Us...

by BizBoost
5 replies
Ok, if this were just about hurricanes, I'd have posted it in the O/T section, but it isn't, so please read on...

I just saw a report that temperatures in the southern part of the Atlantic Ocean were 4 degrees higher than usual. The last time that happened was in June 2005 where we (in the U.S.) had a huge number of hurricanes batter the mainland.

They are expecting something similar this year.

That being said, would anyone like to have a good-natured IM contest to see who can best exploit the "hurricane preparedness" niche?

If not, I'll just have to take all that money for myself. :p

Eric
#contest #disaster #hurricane #katrina #niche #season
  • Profile picture of the author Mike Grant
    Low CPC and fairly low searches...meh.
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  • Profile picture of the author Raydal
    Now why do you have to remind me that my Summer may
    get interrupted. I guess you don't live in Florida huh?

    Well, it's either hurricane, earthquakes or tornadoes.
    I guess of the three hurricane is the best niche.

    -Ray Edwards
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    • Profile picture of the author JasonB
      Originally Posted by Raydal View Post

      Now why do you have to remind me that my Summer may
      get interrupted. I guess you don't live in Florida huh?

      Well, it's either hurricane, earthquakes or tornadoes.
      I guess of the three hurricane is the best niche.

      -Ray Edwards

      Shoot! I was living in Tampa at the time that particular hurricane when through Punta Gorda! - OUCH!

      Glad you made it!

      Not a bad niche to target.

      Just not in the mood though.
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      • Profile picture of the author BizBoost
        Originally Posted by mgtarheels View Post

        Low CPC and fairly low searches...meh.
        lol, I'm going to be gentle here and just say that it has to do with far more than getting rich, or making a "killer profit." Some of the benefits would be:

        1. Increase in recognition;
        2. Demonstration of ability;
        3. Disaster-related PLR package to sell to an already pre-sold, viewing public;
        4. Possible product/demonstration on "Geo-Targeting" for Profit;
        5. Low CPC = "2-4 word phrases" you could rank spectacularly high for and divert to affiliate products or PAY-PER-LEAD sites
        The list goes on and on and on... remember, only one guy was paying anything on Adwords for the keyword phrase "coolest guy on the planet" and he made about $8k from the contest by selling an affiliated SEO product to everyone checking all the IM marketers' rankings each day.

        Originally Posted by Raydal View Post

        Now why do you have to remind me that my Summer may get interrupted. I guess you don't live in Florida huh?

        Well, it's either hurricane, earthquakes or tornadoes.
        I guess of the three hurricane is the best niche.
        Actually, Ray, my family has a condo in Florida, 17 floors up and facing the ocean at a 45 degree angle. And we suffered tremendous damage a while back.

        Anyways, I think all 3 would make very good targeted niches which could easily be dominated since, as the previous person said, there's low CPC and not much competition, but whoever developed it would get it all. The determining factor is going to be how they monotize it.

        Originally Posted by Manfred Ekblad View Post

        We had an earthquake here last night, 6.0-magnitude on the Richter scale. Not many hurricanes though. Perhaps we should try some geotargeting

        "how to survive"...
        Precisely... and then, you could also spin off a "GeoTargeting" product to other IM'ers, showing them some of your results. When there's a hurricane, everyone in every city in the path of the hurricane is googling for all kinds of info about hurricanes PLUS adding the keyword for their CITY just to see if their city is specifically mentioned anywhere.

        If you rank high for any keyword phrase for all threatened cities with over 100k people in them, you're going to do ok for a few months if you can either funnel them to a pay-per-lead type site relevant to their search, or sell them a disaster prep type product.

        One technique would be to Google for a "hurricane checklist" and since they will be reaching your site via a whole different phrase search, you can sign them to a mailing list with a "free hurricane preparedness checklist" (with plenty of disclaimers!).

        There's a lot of ways to go with this...

        Originally Posted by GuruCreation View Post

        Shoot! I was living in Tampa at the time that particular hurricane when through Punta Gorda! - OUCH!

        Glad you made it!

        Not a bad niche to target.

        Just not in the mood though.
        Of course you aren't...it didn't include the promise that you'd get rich quick! j/k

        Eric
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  • Profile picture of the author Manfred Ekblad
    We had an earthquake here last night, 6.0-magnitude on the Richter scale. Not many hurricanes though. Perhaps we should try some geotargeting

    "how to survive"...
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