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How To Acquire An Online Business

by Dario James
2 replies
Hi Warriors,

I've stumbled upon an online business which I'd like to acquire. They are in the cosmetic market have a great product and have huge potential but their marketing is pretty bad.

I know that if I'd be the owner of this business I could quadruple the results in no time using my experience from my current businesses and with all my Jay Abraham products I bought over the years.

I was wondering if you guys have acquired online businesses before and how you approached the owner.

Here is a template I've prepared which I'd like to use to contact the owner via email:

Dear Name,

My name is Name writing from blablablaPublishing.com. I was browsing through the internet when I stumbled upon your bla bla product which looks very impressive! I forwarded your site to my partner and he wanted me to contact you.

We've been building and acquiring online businesses for more than 4 years now and own websites in dozens of niches. From magic tricks to fitness products. We've done our research and noticed that you've been a student of Russell Brunson which we like.

The reason I'm contacting you is because we are very interested in acquiring your website: blablablabla.com

Name, feel free to call me on my cell at 555-555-5555 if you have any questions or want to discuss how we should proceed. Let's carve out some time to talk - I know you're busy, but I can make it worth your while.
Yours very sincerely,
Name (Founder)
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What do you guys think about this template?

I'd appreciate your advice.

Cheers,
Dario
#acquire #business #online
  • Profile picture of the author LaunchGal
    Hi Dario

     I think you have made a good start. A couple of points. Are you interested in just acquiring the website [domain, copy etc] or are you interested in buying the entire business? It may sound like semantics, but there is a difference.

    Also, do you have a plan b? What if the owner isn't interested in selling but would license the rights to sell the product......you could set up your own site, do a better job and get the kind of results you know are possible.....

    or perhaps there are other potential business arrangements if he/she doesn't want to sell [or wants an unreasonable price to sell]. I would have a few options in mind before speaking.

    here are a few suggested tweaks to your letter.

    ~~~~~~~~~~~~~~
    Dear Name,

    My name is Name, writing from blablablaPublishing.com, and I am writing to introduce myself. I was browsing through the internet when I stumbled upon your bla bla product which looks very impressive! I forwarded your site to my partner, who was also impressed, and he wanted me to contact you to communicate our interest in your business and explore how we might work together.

    We've been building and acquiring online businesses for more than 4 years now and own websites in dozens of niches. From magic tricks to fitness products. We've done our research and noticed that you've been a student of Russell Brunson - who we also     like.

    The reason I'm contacting you is because we are very interested in acquiring your website:     blablablabla.com , and am wondering if you would entertain such a conversation.

    If this is of interest, I believe it will be worth your while. Name, please let me know when would be convenient time to speak, and what number to call you on.


    Feel free to call me on my cell at 555-555-5555 if you have any questions or want to explore our interest in your business.

    Yours very sincerely,
    Name (Founder)

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    • Profile picture of the author Dario James
      Thanks for your advice LaunchGal. I am actually trying to buy the whole business. I do have a few plan B ideas ready. I'll be preparing a cheat sheet with all possible questions the owner might have during the phone call.

      Thanks again.

      Dario
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