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Is Adlab's "Commercial Intent" Reliable?

by Bruce NewMedia
1 replies
I've been running a lot of keyword phrases through MSN's Commercial Intent software.
I 'd like to believe its accurate, but I'm having trouble seeing what its based on. Is this some kind of database it checks, or is it merely an educated guess?

I do notice often, the longer the phrase, the more likely it is to show a higher commercial intent. Also, adding words like 'BUY' to the front of keywords ups their commercial intent a lot.
Any feedback on this tool? Thanks!
_____
Bruce
#adlab #commercial intent #reliable
  • Profile picture of the author coreypaul
    Originally Posted by brucerby View Post

    I've been running a lot of keyword phrases through MSN's Commercial Intent software.
    I 'd like to believe its accurate, but I'm having trouble seeing what its based on. Is this some kind of database it checks, or is it merely an educated guess?

    I do notice often, the longer the phrase, the more likely it is to show a higher commercial intent. Also, adding words like 'BUY' to the front of keywords ups their commercial intent a lot.
    Any feedback on this tool? Thanks!
    _____
    Bruce
    Hi Bruce,

    While I'm not quite sure where the msn OCI tool grabs it's information, what I do know is this. Typically the longer the search query, the more focused the intent to find a solution, and more importantly, a more relevant response from the SE's. You are seeing a higher CI on these searches because people are finding the right answers or solutions to their problems. THis typically leads to the searcher to take an action since they found a solution to their problem. This is why you will see many marketers preaching the value and importance of longtail keywords.

    When you include words like "buy" or "review" you are targeting words that people typically use as they are nearing the end of the purchase decision cycle. Now, whether the CI tool is actually pulling data that substantiates that these searches indeed lead to more frequent purchases is yet to be proven. Again, they may be assuming that these words lead to a higher level of purchase intent.

    As with any of these tools, I caution to use them directionally only. Nothing beats old fashioned testing.

    Hope that helps.

    On a seperate note, I have not been able to access the OCI tool for a few days now. Anyone facing a similar issue?

    Cheers,
    Corey
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