How to Promote High Cost Services??

Never be put off by high dollar opportunities such as this. You could be positioning yourself for a major financial windfall if you do it correctly. Here is my two cents.

Focus on the market your friend is in, not the service itself. That will come later. Is his logistics business local, regional or international? Defining the market first will help you lay out the proper marketing approach. And there is plenty of information right here on this forum for marketing in any one of these arenas.

With the market now defined, create or modify your friend's website to show the potential customers how these services (specific to your friend's operation) would benefit them (financially, if at all possible). Concentrate your efforts on how these services would actually benefit them directly in real business terms. Avoid anything pie-in-the-sky... be factual.

Work out an arrangement with your friend to be compensated on the basis of business generated through your ramped-up marketing and website efforts. Personally, I would ask for a percentage of the take, since this is money that your friend would not have received without your help.

Hope this helps.

Hi, I think you could promote the business with these:
article marketing
email marketing
video marketing
social bookmarking
social networking.

Hope this helps..

What / how are competitors in your friend's market place positioning and pricing themselves?

Thank you all for your answers I really appreciate it, Steve, by now the competition is not doing much, but at least they're using adwords, my friend wasn't doing any marketing!!!.

My strategy is to "spy" them, copy some of their strategies and implement some of my own. Hope this helps to his business .

sorry Steve, forgot to tell. Sadly I cannot se the competition prices because they must talk directly to the client. As far as I know, they are all direct competition to my friend's company but at least they are helping themselves with some marketing.

Everyone has more or less the same kind of website structure, but the problem is that I cannot come with an original idea to help him with his marketing (i'm just copying the competition). I'm gonna try SEO Nuke or traffic geyser, hope "video traffic" converts well on this kind on business

Hello Rogelio,

I worked as VP Sales & Marketing for a global transporation and logistics company and I know Mundazas is pretty big down in MX. And from experience all the ideas above work very well. But where is his existing clients coming from direct sales, the net or? Are people searching for his type of services on the net and where from?

You can always take the top competitor and put their url into Quantcast to get some demographic info on their traffic so you can geo target your campaigns. Any help you need let me know.

:O Thank you all so much for your advice, as far as I know, current customers came from word by mouth.

As you said, I tried using quantcast or alexa.. but I've found that these services are often useless when checking non-english sites (not much traffic) , and as I expected, they gave me no info.

For now I'm only using market samurai and the google adwords tool to see which keywords the competition is targeting, and which ones I can dominate using SEO.

For now that's all i'm doing. As you said, I also think these services are too expensive for the clients to buy them directly from the website, but i'm trying to make them opt-in on our website so we can convince them over time. For now, we are offering some kind of free coupons to make them opt-in... but we are offering these coupons thorugh a "sales letter" site. some kind of:

" Register free with us and the first 10 people will get these coupons for bla bla bla"
----->Register form <---------


What do you think?, is this the right way to offer the coupons?


Althougn all of his clientes came from word by mouth, I know that there is people searching the web for these services (using the google adwords tool), that's why I want to dominate some of these using SEO .

Thank you all in advance, and thanks for your previous tips, I will use that too.

MOST important thing: make absolutely clear to the customer of the value they are getting

Thank you SO MUCH all of you guys, also, I haven't thought on making training sessions or webinars, How could I miss that!!.

Thanks again all of you