Does Your Email Campaign Make Sense?

This is not a comment on marketers who email their lists frequently - because I can always unsubscribe. It's a comment on list owners who count on blasting emails rather than creating a series of planned promotions to their list.

I somehow got on a list 51 days ago and so far have received 48 emails from that marketer.

No biggie except - I'm receiving several of the emails multiple times. At first I thought he had a repeating sequence of emails - but that's not the case as there is no pattern.

I've frequently received the same email twice in three days - and one day last week received 8 emails in 9 hours! Four of those emails I had already received several times since joining this list (as in 5-6 times).

My conclusion is that the marketer did not set up an email series - he wrote some emails (and they are well written) and is just blasting them to his list randomly as he thinks of it. I opened the first three emails from this marketer - when the fourth was a duplicate email I stopped opening them at all. I stayed on the list (till today) just to see what was happening.

Seems to me if you are taking the time to build a list - it's smart to plan your email series pre-loaded in a sequence that makes sense.

I've always thought that was the beauty of building a list - once you have the form where people sign up they are automatically sent your promotional emails in sequence while you do other things.

kay