What do affiliates and JV partners want?

JV contests are great. I don't think you need to tell Clickbank about it.

For many super aff's, I'd say the most important factor is the strength of your sales letter and how well it will convert.

If I was going to use your report to build my list I would only do it if the links inside the report were branded with my affiliate links.

The other major factor would be how good the salespage is, if you invested the money to buy a top copywriter then I know that you're serious about the product.

On the contest front you may want to include an adswap and mailing to your new list, that can be more valuable than the $250, and you will earn commissions by using your own affiliate link.

1. A reason why your product is worth promoting over its' competitors
2. Proof of the product's capabilities
3. High converting sales letter
4. Trust in you
5. Massaged ego and possible upfront favors

You've got the face value, marketing material all laid out it seems, which is great. But these are just some suggestions of what else a partner might be thinking about when you approach them. You might already have some or all of these, so feel free to take or leave as appropriate!

Good luck with your launch!

Hi Dee,

Whenever I look into promoting someones product as an affiliate, I look at a couple of things (some of them might not apply to a new product and the list might be more "psychology" rather than "technical"):

The first thing I look at is the product. The product must be solid.

Then I look at the offer. The offer must be a no-brainer for potential customers. If the offer is not very strong but the product is very solid, I might still consider promoting if the vendor will allow me to change the offer to make it stronger (add my own bonuses etc), write my own copy and link directly to the payment page.

There must be a large pool of people who are eager to buy the product and they must be reachable via online marketing.

I would want to know how you have promoted the product in the past and what the results where. Conversion rate broken down by traffic source. Refund rate broken down by traffic source etc

I want a list of keywords that are converting on Adwords, Yahoo and MSN.

I would want to know what kind of volume your top 3 affiliates are doing

I would look at your sales process. Are there any "leaks" in the process (I am very strict on this if I send traffic via PPC), is it simple and to the point.

A PDF with market information regarding the niche would be great. Example: Demographics, Desires, Problems, Where do they hang out, what exactly are the looking for etc. This will save me a lot of time.

You MUST offer Google Conversation Tracking. I use 3rd party scripts also, but I am not negotiable on this, if you don't want my code on your thank you page, Im not promoting it.

Those are some of the more important things I look at. Others include:

What are you doing with the non-buying traffic that clicks away. Are you trying to recycle them? If not, are you willing to and if you are would you implement it in such a way that I will still receive my share?

Do you have a OTO upsell? If not are you going to implement one in the future and if you are will I receive my share?

If all that is in place, I would start the research phase and generate the hard questions :-)

It might seem like a lot to ask, but anything less and the affiliate will have an uphill battle. But when all the above is in place, and my phase 1 tests come back positive, I normally drop a big chunk of change on the PPC networks to get us some customers.

Regards,

AffiliatePPC

Hi Dee,

This is fine with Clickbank. I personally pay my affiliates $50.00 in bonus commissions for every 10 sales they make in a month, in addition to their 75% commissions.

Other CB merchants are offering bonus incentives too when you reach a certain large number of sales.

Best of luck,
Michael