How to promote a gaming site

by vishal1996 Banned
12 replies
I and my friend are starting a gaming site, its still under construction but I wanted to create a marketing plan before the launch. I know that a gaming site is different blogs and other types of websites, so do tell me a few free methods for promoting a game site. One ore thing I have very less budget to go for paid advertising.
#gaming #promote #site
  • Profile picture of the author Davy Norton
    hey like any online business you should set up a blog about it drive traffic to it let people see what its about get feedback

    Thanks
    Davy
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  • Profile picture of the author Igor Kheifets
    Gaming site will do great with a web2.0 marketing
    strategy.

    Most of the top gaming sites get their exposures through
    social bookmarking sites, youtube and some SEO love.

    What you should do is to shoot killer review videos for games
    and do social bookmarking like crazy. Before you start, make
    sure to go around your friends and ask them what are they looking
    for in a gaming review and make sure to satisfy these needs.

    Igor
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  • Profile picture of the author TSDMike
    Originally Posted by vishal1996 View Post

    I and my friend are starting a gaming site, its still under construction but I wanted to create a marketing plan before the launch. I know that a gaming site is different blogs and other types of websites, so do tell me a few free methods for promoting a game site. One ore thing I have very less budget to go for paid advertising.
    Content is going to be crucial. Network with the major players in the market as well as the up and comers and provide tremendous value. This is going to be a very organic process since you have no budget, but if you provide quality content consistently that is useful and/or interesting, you'll be successful.

    Good luck.
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    • Profile picture of the author pankk90
      Banned
      [DELETED]
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      • Profile picture of the author JoshuaG
        What are the details?

        Are you an online retailer of video games?

        A community with a forum?

        Are you doing game reviews?

        I agree with igorhelpsyousucceed that web 2.0 promotion should be a large part of your strategy, but what your site is about or how it functions could open up other avenues of promotion.
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  • Profile picture of the author JEL0221
    Build a list to pre-sell the gaming site while you are still building it.

    You could do a video series, or something along those lines, with free tips and guides to get people to opt-in, and while people are receiving content you can pre-sell the site.
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    • Profile picture of the author Akin Alabi
      Originally Posted by JEL0221 View Post

      Build a list to pre-sell the gaming site while you are still building it.

      You could do a video series, or something along those lines, with free tips and guides to get people to opt-in, and while people are receiving content you can pre-sell the site.
      Exactly what I wanted to say. I've seen it work in the past.

      Create a interesting report on the type of gaming site you want to create. Create a short report or video series and build a list.

      When you are ready to launch, you would have built a list of people that will become your first set of customers. Keep building the list.

      Next, come up with a very generous referral program and market it to that list and existing customers. Treat them nicely and watch your sales go through the roof.
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  • Profile picture of the author JayPeete
    A free method is to use YouTube video targeting.

    Find people promoting games via YouTube and create similar titles, tags and description (don't copy, make it similar).

    Then upload another similar video on a regular basis. Videos that have talking in them rank better than just music and text on the screen. Why? Because YouTube/Google has technology that converts talk into text. That's right, they now know if you are just uploading the same video over and over again with different tags, titles and descriptions. So go ahead and take the time to change them a little at the beginning, middle and end.

    If you make enough videos and submit them to a lot of video sites you will get some good traffic.

    I hope this helps you.

    Jay
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  • Profile picture of the author Filter
    You don't say exactly what sort of site you are looking at building but if it's arcade related then you can get some great advice on the forum at talkarcades [dot] com.

    Even if it's more retail/affiliate related, you may find some people over there with experience (there are even some IMers over there). Nice bunch of folks.

    Cheers
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  • Profile picture of the author verbose
    If its a Flash Arcade. You need to write long description about the game using key words associated with the that game. Do just slap some 5000 game package up and leave the default text. Build your content with your game descriptions.
    Also every single game that you put on your site is link bait for who ever created the game. It will have a Url leading off your site.
    Promote your site on Stumble Upon do not only stumble your site but each of the Top 100 games. If you have friends have them give a thumbs up on the site.
    Flash Arcade are not easy but you can get to 2k daily vists with other people content
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  • Profile picture of the author Bon-Bon
    Some of the free means to drive traffic is
    1.Promotion by means of video's using free services like tube moghul.
    2.You also write some articles and submit it to top article directories.
    3.Or may be try to find out some good gaming forums and try posting helpful post with your signature link at the bottom.
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  • Profile picture of the author l23bc
    Here is go (had some experience with a website on the psp go on launch day so here is a few tips)

    Get all the plugins for your site if using wordpress, including social bookmarking tools and ping tools most are free from wordpress.

    Work on content make it unique, The more content you have the better the chances of being seen and also sitemap your site to google so it can crawl a lot quicker. Someone mentioned backlinks well the best way for a gaming site is contacting other webmasters with the same sites who will do direct link swaps with you the warrior forum has that part to contact people in the swap or buy links section. But focus on staying on your niche. Quantity on backlinks,

    Start by genuine content as mentioned above. No duplicate content what-so-ever

    Have a chatsite or forum to your blog, Start social networks applications using scripts to invite people on facebook and go viral hopefully by a building a huge following on facebook. Word of mouth advertisment is always the best way on and offline.

    Youtube.

    Aim for mass media videos what have a following such as gamers who are into certain games(Call of duty modern warfare you get the idea)with 50k of views or around that, comment on posts about your blog and pm video owners asking if they would be intrested in placing a link to your blog for around 20 dollars a month or year ect, Some will some will ask for more however that is a effective way as well as producing your own videos

    Make sure you target your market by keywords to find what people are looking for.

    Itunes
    make videos on what you are offering with a call to action and submit with with link to Blip.tv which is a video site that also passes your video to Itunes or ipods, Which is a great way for traffic because itunes is in his own right a search engine.

    Directorys

    Find directorys which is gaming niches or infomation. And submit your link keywords and descriptions. Every time you always update the site use ping.fm or pinglar to let the search engines know were to find it.

    Forums

    The best for gaming because there so many out there for example ea.com forums. if they have signiture links add your blog. comment regularly.

    Amazon or ebay

    Amazon are the powerhouse for games no agurement because you can use the traffic to your avantage by leaving reviews with your link to the site on games or gaming consoles,Or review the new ps3 or xbox360,Whatever your can find any infomation our on anything by there expert writers who have researched the items and use there keywords for traffic, Plus also being a amazon affilate will make you commisions on the blog also per lead and sale.

    Start with content then move on up, What i have done with all my sites and now there all on page one on search engines with good traffic.

    Hope that helps
    andy
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    No Link here or Nothing to Promote Just a Old Happy Warrior User reading Topics

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  • Profile picture of the author xtrm_cdr
    gaming sites is a great way to earn money nowadays. n just like others have spoken, you should focus on video marketing with all the tags and market demand being researched first and foremost. a nice feature in Youtube and most other video site is that you can respond to a video posted by other users by submitting your video. that way yours'll get recognition from the high traffic video from the other guy. it's kinda like stealing their customers, but in a legal way
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