How do you value a link when buying?

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I'm wondering how people here value a link when buying, ie. what are the main factors you consider when determining what you would/should pay.

To make this exercise a bit easier, I'll provide an example:

Client website: (example, no need to visit)
Target keyword: Leather Shoes
Link URL: (you'll need to copy and past URL as my post count isn't high enough yet)

So basically, what would you pay for an in-text link for the keywords "leather shoes" from this website to


#internet marketing #buying #link

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