Google Adsense Revenue Share

by Gasen
9 replies
Hey Warriors

Just got an email from Adsense stating their revenue share.

AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google's costs for our continued investment in AdSense -- including the development of new technologies, products and features that help maximize the earnings you generate from these ads. It also reflects the costs we incur in building products and features that enable our AdWords advertisers to serve ads on our AdSense partner sites. Since launching AdSense for content in 2003, this revenue share has never changed.

We pay our AdSense for search partners a 51% revenue share, worldwide, for the search ads that appear through their implementations. As with AdSense for content, the proportion of revenue that we keep reflects our costs, including the significant expense, research and development involved in building and enhancing our core search and AdWords technologies. The AdSense for search revenue share has remained the same since 2005, when we increased it.
I always assumed it was less than 40% for content publishers. Could Big G be lying to us?
#adsense #google #revenue #share
  • Profile picture of the author RyanT
    Originally Posted by Gasen View Post

    Hey Warriors

    Just got an email from Adsense stating their revenue share.



    I always assumed it was less than 40% for content publishers. Could Big G be lying to us?

    I suppose it's possible that "The Big G" is lying to us but I don't think so.

    I mean really they don't have a reason to lie to us about it. I always thought it was even less than 40% but I guess it's not.

    They also may be taking some kind of average over the years, I'm not sure.

    But hey all in all if it's really 51% then awesome for us Adsense publishers!!!
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  • Profile picture of the author Ron Douglas
    I think it's more likely that the Internet Marketer who originally said it was 40% pulled a number out of his arse and did not know what he was talking about.
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  • Profile picture of the author HorseStall
    We have similar sites with similar ads yet the amount per click varies drastically. Doesn't make much sense.
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    • Profile picture of the author Ron Douglas
      Originally Posted by HorseStall View Post

      We have similar sites with similar ads yet the amount per click varies drastically. Doesn't make much sense.
      To understand the apparent inconsistencies, you need to understand how Google Adwords smart pricing works: What is smart pricing? - AdWords Help

      They implemented that system to help their advertisers. Here's a summary:

      "Google is constantly analyzing data across the Google Network. If our data shows that a click from a Google Network page is less likely to turn into an actionable business result - such as an online sale, registration, phone call, or newsletter signup - we may reduce the bid for that site...

      Google saves you time and hassle by estimating the value of clicks and adjusting bids on an ongoing basis."
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  • Profile picture of the author tribros
    I think it does vary from publishers to publishers and they don't have a fixed revenue share plan for any plus the sites who deliver highest and quality traffic and high CTR probably gets paid premium too.

    Just a thought. Of course no one knows google.
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  • Profile picture of the author Trivum
    They give the big guys a much bigger cut than the small guys, no doubt.

    Surprising that secretive ol' "non-evil" Google is coming out with this now after so long of saying, "Take it or leave it, and shut your mouth either way, you nasty little piece of ...."

    Think it might have anything to do with Facebook coming on strong?

    Sorry, Google, but you reek with insincerity.

    (all right, enough google ranting for one day)
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  • Profile picture of the author betsyanne
    I like Adsense and am glad to know the numbers. Thanks, Gasen. I agree with some of the other posters, this is probably true. As to the difference in payment for clicks, some advertisers pay a lot more.

    The trick I have heard is to try to get lots of traffic to your site, and put a lot of pages on it too. I am relatively new to this, but some people are quite successful with Google ads.
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  • Profile picture of the author Sarah Russell
    I'm surprised they're finally sharing this, but the percentages make sense. The 40-60% figures likely came from marketers who were making educated guesses based on what they were seeing on their own sites. I'm glad to see that the actual figure is on the higher end of that range
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  • Profile picture of the author brieat
    I honestly don't care if Google is lying to us; they pay me, and I'm a happy guy. Besides, gotta love Google for sending us free traffic via SEO. If you want to know the true cost of cost per click, become an advertiser.
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