I am running a couple of campaigns for websites with sales letters and they dont seem to be getting many clicks from search network at all, most of the clicks (95%) come from content network and the conversion of the product is about 0.8%-1% which is pretty low considering that search network did about 2%.
Does anyone know of the guidelines for the website that would suite the search network for quality score as well as would show ads more frequently?
I am considering restructuring the websites into something else to suite AdWords just to get more clicks from search network.
any ideas and hints are appreciated
#adwords #content #google #google adwords #network #search #search vs content network
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Direct Response Copywriting