Your Recent Order
I like to pay attention to what the Big Boys are doing, a lot. They have the big teams and consultant's budget that I don't; so why not piggyback off their biz-ops, right?
One Big Boy that I like watching; (I'm not only a Spy, I'm also a Customer); is TigerDirect -- the computer/software/electronics super-store running out of Miami. I had some recent computer issues and needed to buy some stuff, from them. I love doing business with these guys 'cause they've never let me down and they always seem to have exactly what I want... anyway...
I made the order about 10 days ago and today I got an eMail titled, "Your Recent Order #blah-blah".
Watch out! Here comes the point of this post...
In a recent post I made, I made mention of keeping in touch with your Customers post-purchase; (even if you're Affiliate Marketing); to basically create loyalty. As I was looking at the eMail from TigerDirect, it was like a smack in the face.
The way the eMail was laid out, (designed), was pretty much brilliant. Nothing ground breaking, or anything... just that it looks like they've put a lot of testing into the layout; (great to steal).
The top heading/paragraph recapped my order items. Then told me how long ago I made the purchase. Told me that their records show that I received the product(s) ordered. Putting me in the mind set that, "OH, you guys remember me." -- great way to get my attention.
They then asked me for feedback in the form of a link to a survey; which is all pretty standard.. yeah?
The other thing that caught my eye was how, (on the side), they listed out a series of related products to what I had purchased. I gotta tell you, if I didn't already have the stuff they were suggesting... I would have clicked a couple of the links.
Wow!
... what an eye opener, huh?!
Now, granted.. you're gonna have to have a couple things going on in your back-end to be able to accomplish something like this... but its not impossible; (even for someone on a limited budget).
Just a thought.
Within all your time spent building a list; don't forget to cultivate those that are already on your list(s). Those that have already bought from you OR through your recommendation are already beyond that initial 'can I trust this fool' barrier; easier to sell to again... and again.
HTH
PLP,
tecHead
One Big Boy that I like watching; (I'm not only a Spy, I'm also a Customer); is TigerDirect -- the computer/software/electronics super-store running out of Miami. I had some recent computer issues and needed to buy some stuff, from them. I love doing business with these guys 'cause they've never let me down and they always seem to have exactly what I want... anyway...
I made the order about 10 days ago and today I got an eMail titled, "Your Recent Order #blah-blah".
Watch out! Here comes the point of this post...
In a recent post I made, I made mention of keeping in touch with your Customers post-purchase; (even if you're Affiliate Marketing); to basically create loyalty. As I was looking at the eMail from TigerDirect, it was like a smack in the face.
The way the eMail was laid out, (designed), was pretty much brilliant. Nothing ground breaking, or anything... just that it looks like they've put a lot of testing into the layout; (great to steal).
The top heading/paragraph recapped my order items. Then told me how long ago I made the purchase. Told me that their records show that I received the product(s) ordered. Putting me in the mind set that, "OH, you guys remember me." -- great way to get my attention.
They then asked me for feedback in the form of a link to a survey; which is all pretty standard.. yeah?
The other thing that caught my eye was how, (on the side), they listed out a series of related products to what I had purchased. I gotta tell you, if I didn't already have the stuff they were suggesting... I would have clicked a couple of the links.
Wow!
... what an eye opener, huh?!Now, granted.. you're gonna have to have a couple things going on in your back-end to be able to accomplish something like this... but its not impossible; (even for someone on a limited budget).
Just a thought.
Within all your time spent building a list; don't forget to cultivate those that are already on your list(s). Those that have already bought from you OR through your recommendation are already beyond that initial 'can I trust this fool' barrier; easier to sell to again... and again.
HTH
PLP,
tecHead
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