$ 2,000.00 a month with INFO product YOU create...in 90 days. Here's the PLAN.

by gjabiz
27 replies
Just so YOU don't waste any time: this PLAN is for those newbies whom may want to CREATE their own INFORMATION products and begin to build their empires...and do it in 90 days.

There are scores of ways to make money with IM, but this post only deals with selling a product you create, an INFORMATION product. OK? The PLAN:

1) Set a goal. Include income and time. (For example: I want to create a report which will be sold for 20 bux and have 100 people a month buy it starting in 90 days).

2) Develop your step-by-step plan of action or BluePrint.

3) Implement your plan and make adjustments. Know your goal, keep focused and spend the time on the important parts.

I'll give you DETAILS in just a moment. But first, more about where the plan came from.

Get into my time machine. We're going back to 1997. ZZZZZZZOOOOOOMMMMM...THERE!

In 1997 I was working as a Creative Marketing Professional for a big Direct Response marketing company. I had just put the finishing touches on a product which I developed and took part in from start to finish. The product was called, The Remote Direct Marketing Home Study Course and was sold by direct mail solicitations and full page ads in newspapers (which I wrote).

I wanted to sell information ONLINE. I set a goal of 2000 bux EXTRA a month. I was making good money, had all the perks and bennies and wanted to fiddle fart around online. I made a goal of 2 grand a month and I wanted it to start happening in 90 days. I also wanted to CREATE my own products.

Also, I didn't want to spend any money. I wanted to do it all for FREE. Today I advise you NOT to go this route simply because of the low entry cost to get started. I think you should "invest" in the following:

A) Web site. I suggest a Hostgator "hatchling" account to get started.
B) Autoresponder. Pick one, Aweber is a good one to start with.
C) Have a PayPal account.

I used FREE stuff back then.

Lycos web site (today it is Angelfire/Lycos).
Yahoo email.
United States Postal Service Money Orders and someone else's Merchant Account.

FYI, I still use the FREE web site to test and it has pulled in tens of thousands of dollars for me and often outperforms the paid sites.

And the result was I reached my goal and have been cranking out original products ever since. Good for me. But, what about YOU? Let's continue with your plan.

Here is how to do it TODAY.

Set your goal. Include income and time.
CHOOSE A SUBJECT. Don't have one? I'll include a few dozen ideas in my PS.

Write a HOTSHEET on the subject. A HOTSHEET is a simple one or two page information fact sheet.

Expand the HOTSHEET into a "White Paper". Use ARTICLES to fill it out.

EXPAND the White Paper into a short report. Pithy. Concise. Useful.

EXPAND the short report into a longer report. SELL FOR 20 BUX. Sell 100 a month.

OK? Back to the time machine. ZZZZZOOOOOOMMMMM.

Here was my thinking back then, perhaps one or two of you might find it useful.

I started with the type of CUSTOMER I wanted.

ONE person to spend 2000 dollars a month.
TWO people to spend 1000 dollars a month.
FOUR people to spend 500 dollars a month. All of these were my UPPER limits. You may find it a good idea to start by identifying the type of customer you want.

At the bottom rung was the "no brainer" crowd, a product priced so low they would automatically (or as close as you can get to it) BUY the product.

That was 10 dollars and since I was going to be selling ELECTRONS, without the normal expenses associated with a Direct Response product, I could do it.

So I needed either ONE customer or as many as 200. The in between, the gaps, could be filled in when I EXPANDED or added to the product or offered a BACK END.

First think I did was went looking for MODELS, people who were doing it successfully and perhaps they had techniques I could borrow or twist to suit my own needs. At the upper level I found Bill Myers with his IDEA BANK, which cost $1,000.00 a year to join. I joined and it was some of the best money I've ever invested. Bill would prorate the membership, so at the start of the year he'd have 60-80 people sending him a thousand dollars. A good way to start off the year.

At the lower rung I watched what Melvin Powers was doing. Melvin sold books, low cost ones and I was wanting to see what he was going to be doing online. A couple of years later Jim Straw came online and figured things out and I paid close attention to what he was doing. You'll find that success leaves clues. Clues which you can follow all the way to the gingerbread house where a tasty feast awaits.

Once I had my customer (market, niche) identified, I set about to CREATE products for them.

Today, you have so many more tools, so many more people (potential customers) and you probably don't have to go outside of the WF to find your 200 to ONE customer per month to help you achieve your goal.

So, there is the PLAN. Use it if you want. I'll answer questions too.

gjabiz.

PS. Here are a couple of hundred IDEAS to get your brain cells stimulated. ANY one of these could become the cornerstone of your EMPIRE. http://www.angelfire.com/biz/gjbiz/Ideas.pdf
#createin #days #info #month #plan #product
  • Profile picture of the author butters
    Thats the beginning of a plan... You kinda missed out most of the crucial stuff , like product testing, traffic, conversions, who deals with the downloads, tracking and so on but not a bad plan that newbies can build upon.
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    • Profile picture of the author gjabiz
      Originally Posted by butters View Post

      Thats the beginning of a plan... You kinda missed out most of the crucial stuff , like product testing, traffic, conversions, who deals with the downloads, tracking and so on but not a bad plan that newbies can build upon.
      You may be right. BUT, in my opinion the CRUCIAL stuff is getting started. The ADJUSTMENTs are made as you go along.

      Product testing. Why? My opinion is to sell a product and let your customers refine it for you. If you are talking about finding a market or a niche, then I tell you this sincerely, I could find a market for 99% of the hundreds of ideas in my PS.

      Traffic? Well, it is my opinion a newbie has all the traffic she needs right here at the WF, at least to TEST the product out. Offer a review copy.

      The TRAFFIC is part of choosing a subject. Once a newb has chosen a subject, he will go the places ONLINE where that traffic hangs out. In 90 days, a person could write or have written scores of articles on their subject, and in effect, leapfrog over many of the OLD TIMERS in a niche.

      CONVERSIONS? You have to have ONE sale to get started. It doesn't matter in the beginning about this stuff. There will be plenty of time to tweak your plan once you have something for sale, and have SALES. I advise the newbie not to even think about this more "advanced" stuff, it is part of the adjustment made in the direction of the goal.

      Downloads and tracking? Is there any Warrior here who hasn't downloaded a PDF file at some time in his life?

      A pdf file can be made from a FREE piece of software, Open Office with a push of a button. It can be uploaded with a push of a button. It can be downloaded with a push of a button, all things every noob should be familar with.

      Tracking? Get one sale. TRACK his/her satisfaction Get another sale. Then another. Plenty of time down the road to add AUTOMATION to the plan from the PROFITS of the earliest sales.

      There are scores of courses, eBooks, and even FREE info here at WF which the Warrior can take advantage of, ONCE HE HAS BEGUN.

      90 DAYS isn't much time. Daily activity focused in the direction of the goal will produce results. All the additional "education" comes from the doing.

      You are right, it isn't a detailed step by step plan, but is the plan which as worked for over a decade. It is a GET STARTED NOW plan.

      Thanks,

      gjabiz
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      • Profile picture of the author DeadGuy
        Very nice job and your points are all well taken. When starting out with IM, there is such a morass of thing to learn that many forget they actually need to get started with something definitive. This is an excellent plan for many to use to get the ball rolling. Thanks for posting this.
        Signature

        You are making this work at home stuff way harder than it is. Ready for some sanity? Clear your head and start over.

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        • Profile picture of the author gjabiz
          Originally Posted by DeadGuy View Post

          Very nice job and your points are all well taken. When starting out with IM, there is such a morass of thing to learn that many forget they actually need to get started with something definitive. This is an excellent plan for many to use to get the ball rolling. Thanks for posting this.
          Thanks DeadGuy, I think there is life in you after all.

          This PLAN is for the INFORMATION marketer. I chose it because I just wanted to sell electrons. To create something ONCE and sell it over and over.

          There are PLANS for service providers. But until a person gets into a 'management' situation of the service, that is, he isn't directly providing the service...it was and is in my mind trading hours for dollars.

          With INFORMATION, especially original and proprietary information, a marketer can create it once and then UPDATE or upgrade it as needed, but pretty much have a hands free, or so called AUTO PILOT cash flow coming in.

          It is my opinion: there are MANY warriors who could end their frustration with a PLAN and the execution of the plan.

          With INFORMATION, you don't have to 'create' it either, you could ACQUIRE (HIRE) it from other content providers.

          gjabiz
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      • Profile picture of the author butters
        Originally Posted by gjabiz View Post

        You may be right. BUT, in my opinion the CRUCIAL stuff is getting started. The ADJUSTMENTs are made as you go along.

        Product testing. Why? My opinion is to sell a product and let your customers refine it for you. If you are talking about finding a market or a niche, then I tell you this sincerely, I could find a market for 99% of the hundreds of ideas in my PS.

        Traffic? Well, it is my opinion a newbie has all the traffic she needs right here at the WF, at least to TEST the product out. Offer a review copy.

        The TRAFFIC is part of choosing a subject. Once a newb has chosen a subject, he will go the places ONLINE where that traffic hangs out. In 90 days, a person could write or have written scores of articles on their subject, and in effect, leapfrog over many of the OLD TIMERS in a niche.

        CONVERSIONS? You have to have ONE sale to get started. It doesn't matter in the beginning about this stuff. There will be plenty of time to tweak your plan once you have something for sale, and have SALES. I advise the newbie not to even think about this more "advanced" stuff, it is part of the adjustment made in the direction of the goal.

        Downloads and tracking? Is there any Warrior here who hasn't downloaded a PDF file at some time in his life?

        A pdf file can be made from a FREE piece of software, Open Office with a push of a button. It can be uploaded with a push of a button. It can be downloaded with a push of a button, all things every noob should be familar with.

        Tracking? Get one sale. TRACK his/her satisfaction Get another sale. Then another. Plenty of time down the road to add AUTOMATION to the plan from the PROFITS of the earliest sales.

        There are scores of courses, eBooks, and even FREE info here at WF which the Warrior can take advantage of, ONCE HE HAS BEGUN.

        90 DAYS isn't much time. Daily activity focused in the direction of the goal will produce results. All the additional "education" comes from the doing.

        You are right, it isn't a detailed step by step plan, but is the plan which as worked for over a decade. It is a GET STARTED NOW plan.

        Thanks,

        gjabiz
        Letting your customers refine your product for you is a fatal flaw... Your product has to be refined before you sell it, why? You are entering a new market, you have one chance to make sure you get it right or you will loose a lot of the potential. You may disagree but if you come out with a 10-20 page report which hasn't been looked over by lots of people in that market, sell it, then find out that it is wrong, there goes your market and a lot of time.

        The WF traffic works well for the IM niche, no newbie should be creating a product in the IM niche if they haven't made money. The WF wont be good for the plumbing market, maybe carpentry or most other markets out there, the traffic is only here for a few markets.

        A newbie can only go to a place where the traffic is if he knows where it is, look at how many posts appear here daily about traffic, the simple fact is, newbies don't know how to find it.

        When I talk about downloads, I am talking about places like ejunkie, who will handle it all for them etc...

        Just my thoughts to the comment you said to me, I do agree it is a getting started plan though, just not a plan which is workable without the rest.
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        • Profile picture of the author gjabiz
          It is my opinion that ANY newbie can create an information product and bring it to the market place in 90 days.

          Letting your customers refine your product is certainly not a FATAL flaw. Truthfully, there are very few FATAL flaws. As far as having only ONE chance to get it right? Who says?

          But that is a moot point because if a noob were to follow the plan, the product would build itself with the help of the market. Which is why I have them start with a HOTSHEET.

          No one can clearly say what the "potential" of any given market is, the reason is, because there is a no depth product development opportunity if there is DEMAND.

          Now, you can nit pick the post all you want. The PLAN is solid. If a noob follows the plan, they wouldn't create a 10-20 page report that is "wrong". By building off of content people want, and enhancing and adding to the content, it is built the right way.

          WF works for many markets, although it is focused on IM, each and every Warrior has other interests and the newbie would NOT have to come out with an IM product. Don't limit what interests warriors.

          The newbie WOULD go to the traffic centers of the subject he picked. That comes with the selection of the subject matter. It is inherent with the product.

          LOOK. I'm not going to argue with you. Let the newbies decide for themselves. It IS a workable plan without the rest. A newbie does NOT need to know about ejunkie or any of 1001 places, additional software, nuances, reports, analytics...all that comes from the DOING.

          I strongly disagree with your assessment of the PLAN. But thanks for your participation.

          gjabiz


          Originally Posted by butters View Post

          Letting your customers refine your product for you is a fatal flaw... Your product has to be refined before you sell it, why? You are entering a new market, you have one chance to make sure you get it right or you will loose a lot of the potential. You may disagree but if you come out with a 10-20 page report which hasn't been looked over by lots of people in that market, sell it, then find out that it is wrong, there goes your market and a lot of time.

          The WF traffic works well for the IM niche, no newbie should be creating a product in the IM niche if they haven't made money. The WF wont be good for the plumbing market, maybe carpentry or most other markets out there, the traffic is only here for a few markets.

          A newbie can only go to a place where the traffic is if he knows where it is, look at how many posts appear here daily about traffic, the simple fact is, newbies don't know how to find it.

          When I talk about downloads, I am talking about places like ejunkie, who will handle it all for them etc...

          Just my thoughts to the comment you said to me, I do agree it is a getting started plan though, just not a plan which is workable without the rest.
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        • Profile picture of the author Don Schenk
          Originally Posted by butters View Post

          Letting your customers refine your product for you is a fatal flaw... Your product has to be refined before you sell it,
          Lee, I'm not convinced about that. Here is why...

          A couple years ago I listened to an interview Becky Hagel did with Dr. Joe Vitale. At that time he already had several best-sellers in the bookstores, and he was telling Becky's audience exactly how he did so.

          He said his system is to put a new book out first as an ebook, get feedback from his customers to help him refine his product. He would also sell it through Amazon. Then he would self-publish it as a printed book, sell that himself, get more feedback, and finally turn it over to a publishing house. He lets his customers refine his products. That is part of his success system.

          While I don't remember who said this, it is still one of my favorite quotes, "The person who says it can't be done, shouldn't interrupt the person who is already doing it."

          :-Don
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          • Profile picture of the author gjabiz
            Originally Posted by Don Schenk View Post


            ... Dr. Joe Vitale... said his system is to put a new book out first as an ebook, get feedback from his customers to help him refine his product. He would also sell it through Amazon. Then he would self-publish it as a printed book, sell that himself, get more feedback, and finally turn it over to a publishing house. He lets his customers refine his products. That is part of his success system.

            :-Don
            Thanks Don,

            Joe Vitale has made a fortune from his INFORMATION EMPIRE. I see that you use the FREE ebook "capture" on your site. How about a test? Create a HOTSHEET, give 3 ideas away on a two page pdf file. Put it at or near the bottom of the page. Say something like, IF you did NOT sign up for the FREE ebook you can click here and instantly receive my HOTSHEET on "How to Kill the Three Biggest Profit Theives Today"...and you don't have to give me your email address or anything. Again, put way down on bottom, maybe even in a PS.

            What you'll find (I'm betting) is you'll get even MORE sign ups for your FREE ebook. IM buyers are savvy enough to know the FREE part means giving up an email addy. Many won't do it, I'm sure your site stats can confirm that story. Giving something away for FREE, without any email strings attached, WILL increase your sign ups, but you'll have to test it.

            Don't forget to include links in the HOTSHEET for sign ups and sales links too.

            Once a newbie has a HOTSHEET done, he can offer it free for FEEDBACK and ask, what else would you like to know, or send me a question and I'll give you a FREE copy of my White Paper or Tips Booklets. You let your readers give your customers exactly what they want.

            Mr. FIRE knows how to market, no doubt about it.

            HMMM. I think I'll check into Mr. ICE (taken by 101 rappers?) or how about Mr. Cloud?

            If any Warrior were to ask for a review of his HOTSHEET, he'd have scores of people ready and able to read it and make suggestions, which he is free to ignore also.

            gjabiz
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          • Profile picture of the author butters
            Originally Posted by Don Schenk View Post

            Lee, I'm not convinced about that. Here is why...

            A couple years ago I listened to an interview Becky Hagel did with Dr. Joe Vitale. At that time he already had several best-sellers in the bookstores, and he was telling Becky's audience exactly how he did so.

            He said his system is to put a new book out first as an ebook, get feedback from his customers to help him refine his product. He would also sell it through Amazon. Then he would self-publish it as a printed book, sell that himself, get more feedback, and finally turn it over to a publishing house. He lets his customers refine his products. That is part of his success system.

            While I don't remember who said this, it is still one of my favorite quotes, "The person who says it can't be done, shouldn't interrupt the person who is already doing it."

            :-Don
            (I also just want to clarify this, my statement was in the context of refining after you have sold it and not before, I noticed I may of been a little unclear.)

            I don't know if that quote is saying I am not doing it or not so I wont respond to that.

            On the subject of testing before you sell it, most ebooks are problem solvers and to not see if your system works before selling is insane. This is just flat out my opinion, by getting the product tested and refining it before you sell it allows it to become a better ebook. I am not saying that you wont refine it more once you sell it but to put out a product with out giving it to 20-30 people to test is just stupid.

            The first book you write is so important, it has to over deliver and be fantastic. You have to make sure it works, you need the feedback from the people you want to sell it to before selling it. Why, they know the market better then you because they are the market. The feedback is invaluable and by getting that feedback, it allows for you to take your ebook to a new level before selling. Why wait till after you sold it to refine it? Why not start out with a good impression right off the bat?
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          • Profile picture of the author DogScout
            Originally Posted by Don Schenk View Post

            Lee, I'm not convinced about that. Here is why...

            A couple years ago I listened to an interview Becky Hagel did with Dr. Joe Vitale. At that time he already had several best-sellers in the bookstores, and he was telling Becky's audience exactly how he did so.

            He said his system is to put a new book out first as an ebook, get feedback from his customers to help him refine his product. He would also sell it through Amazon. Then he would self-publish it as a printed book, sell that himself, get more feedback, and finally turn it over to a publishing house. He lets his customers refine his products. That is part of his success system.

            While I don't remember who said this, it is still one of my favorite quotes, "The person who says it can't be done, shouldn't interrupt the person who is already doing it."

            :-Don
            I believe Glenn Livingston, now the smartest man in the world since Stephen Hawking died (IMO), says it is good to ask what are a searcher's greastest concerns and how hard has it been to find. That allows you to make sure you include that in both the product AND in the bullet point sales copy that that info can be found in that product if it is looked for a lot and hard to find info. (Correct me if I mis-heard that).
            Mark
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  • Profile picture of the author regska
    That' a great plan. Thanks for sharing this. I have an ebook that sells for $10, I really like the idea of selling low-cost products as people won't think twice to buy it, just make sure to have a quality product even though the price is cheap.

    Thanks.
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  • Profile picture of the author warriorkay
    GREAT PLAN for those who are willing to get down
    and DIRTY and TAKE ACTION. You see, that's the
    biggest problem - most of us just don't like to
    take action, yet we want to succeed. What an
    irony, right? But most of us either once suffered
    from this or still suffer from it today,

    Kingsley
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    • Profile picture of the author gjabiz
      They are OVERWHELMED. The mountain to high, the elephant to big to eat, even one bite at a time.

      Originally Posted by warriorkay View Post

      GREAT PLAN for those who are willing to get down
      and DIRTY and TAKE ACTION. You see, that's the
      biggest problem - most of us just don't like to
      take action, yet we want to succeed. What an
      irony, right? But most of us either once suffered
      from this or still suffer from it today,

      Kingsley
      Kingsley,

      It is for this exact reason I start people off with a HOTSHEET. IF a person can not create a simple one page piece of information, then they are doomed. My opinion, ANYONE can create a simple HOTSHEET in an hour. ONE hour.

      THEN, you have something. It can be sold. It can be the motivation to add a little bit more, and then a little bit more.

      All the stars do NOT have to be aligned. A noob does NOT need to know the details. They have to do, that is DO, something. To create a HOTSHEET is the simplest and easiest thing a would be information seller can do. It just doesn't get any simpler than that.

      I think most people WILL take action, as long as it is an easy step and they can see a quick and easy result.

      But you are right, they have to be at least motivated to take the smallest of baby steps, we can't do it for them.

      gjabiz
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  • Profile picture of the author madison_avenue
    Originally Posted by gjabiz View Post


    Write a HOTSHEET on the subject. A HOTSHEET is a simple one or two page information fact sheet.

    Expand the HOTSHEET into a "White Paper". Use ARTICLES to fill it out.

    EXPAND the White Paper into a short report. Pithy. Concise. Useful.

    EXPAND the short report into a longer report. SELL FOR 20 BUX. Sell 100 a month.
    Thanks for a great post.

    So there are four steps?

    You write a Hotsheet to "build a list" of interested people, give out free.

    Expand Hotsheet into a whitepaper, again give out free.

    Expand white paper to short report, give out free.

    Expand short report to longer report, sell for $20.



    Why are there four steps couldn't one jump from the free sheet to step four, the final long report?

    Do you find the extra steps make it more effective?

    By giving out so much free information is there any new information left for the final paid report, to be value for money?
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    • Profile picture of the author gjabiz
      Madison_avenue,

      You CAN do those 4 steps. BUT, there are no rules.

      ONE, you can SELL the HOTSHEET if you want. Mine sell for 2 bux. BUT in the interest of building a list, it is probably a better idea to give it away for free.

      This where a site with a opt in comes in, and why I advise TODAY on having a site and an autoresponder. Let the tools do the work and with such a low cost entry, why not start that way from the get go. BUT a noob doesn't have to, they could go the FREE route.

      I'd give away the HOTSHEET (traffic from forums, groups, discussions on the subject) away and do a follow up Q and A asking for input. This would help me build my "White Paper" and give the list a "job" to do. T
      The White Paper could be a series of ARTICLES, which can be traffic generators. The short report could be sold, or passed along with more Q and A for the target market, so they, in effect if not in fact, CREATE your product with you.

      Again, at any point, SALES can be made. Perhaps instead of a white paper, a tips booklets could be created. SOLD as a virtual product or SOLD as a real booklet sent via snail mail.

      HOTSHEETS can be sold for 1 dollar, 2 dollars. Booklets for 4.99 to 7.99.

      The giveaways build good will. They may create reciprocity. They give credibility. How about an example? GOLF.

      Huge market. My HOTSHEET on golf could be, One Magic Move Guaranteed to Add 20 Yards to Your Drive. GIVE it away for free. To whom? I'd hang out at golf sites, golf blogs, golf forums.

      I'd write articles on golf. Maybe expand the HOTSHEET to a White Paper on "Why the Average Golfer of today has the same handicap as the golfer of 25 years ago".

      Again a FREE deal. I'm after people to raise their hands and say, YES, I'm interested in golf. So I start to build a list from the FREE reports.

      Maybe I ask them to participate in a survey, what kind of balls do they use? I'll send them the RESULTS of the survey for FREE (permission to send them more stuff). I'll ask to use their names (potential testimonials).

      I want to establish a relationship BEFORE I start to sell them stuff. At what point? Well, maybe from the get to WITHIN THE HOTSHEET, or within the report they get for free.

      Something like, Hey, I've got a product you might be interested in, and then link them to my golf product. ALL of this is thought out, that is penciled out in the PLAN.

      What am I going to be selling and to whom? At what price points to achieve my goal. If it is a 20 dollar product, I need to sell 100 a month or roughly 3 per day. All activity is focused on getting those numbers. Getting feedback. Developing more of what they want.

      You can sell the HOTSHEET from the start, I've done this to separate the tire kickers and lookey loos from BUYERS. Give me a BUYER any day of the week. BUT, online, I've found giving away INFO has produced more potential than selling upfront.

      Again, NO fast and hard rules, other than to GET sTaRtEd and make ADJUSTMENTS.
      Originally Posted by madison_avenue View Post

      Thanks for a great post.

      You can see some of my HOTSHEETS for sale at Hotsheet City and for 2 bux each, they are a bargain. However, I've mostly GIVEN those away for free to identify a person with an INTEREST in the subject.

      gjabiz

      So there are four steps?

      You write a Hotsheet to "build a list" of interested people, give out free.

      Expand Hotsheet into a whitepaper, again give out free.

      Expand white paper to short report, give out free.

      Expand short report to longer report, sell for $20.



      Why are there four steps couldn't one jump from the free sheet to step four, the final long report?

      Do you find the extra steps make it more effective?

      By giving out so much free information is there any new information left for the final paid report, to be value for money?
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      • Profile picture of the author emmy01
        Very big thanks to you, I gained something today.
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        • Profile picture of the author johnben1444
          Great and informative. Allow me to chip in. you need a lot of effort and patience to get a new business off the ground.
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          • Profile picture of the author gjabiz
            Originally Posted by johnben1444 View Post

            Great and informative. Allow me to chip in. you need a lot of effort and patience to get a new business off the ground.
            Johnben, I agree...somewhat.

            I don't know what "a lot of effort" means. I do know a person who wants to work this plan is going to need CONSISTENT effort. An hour a day, every day for 90 days.

            If that is "a lot", ok then.

            I don't know of anywhere else a person can put in only an hour a day, or 90 hours total and have such a great pay off. The INTERNET and INTERNET MARKETING is truly a remarkable place of opportunity.

            Perhaps the patience comes from COMMITTMENT? It may be difficult for many to keep at something for 90 days, even with only an hour a day involved.

            gjabiz
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            • Profile picture of the author Matt Gannon
              I like the idea of giving away a hot sheet.. I am planing on starting my own product soon, I may have to give this idea a try! :p
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              • Profile picture of the author gjabiz
                Originally Posted by Matt Gannon View Post

                I like the idea of giving away a hot sheet.. I am planing on starting my own product soon, I may have to give this idea a try! :p
                Matt,

                As you are planning, extend your plan in ALL directions in THE THINKING/PLANNING process. Ask yourself:

                What ELSE will my customers want? Can I make it bigger? Smaller? Package it differently?

                Package an eBook differently, HUH? Well, Glenn Osborn did exactly that recently with his ebooks he sells on eBay. He now offers up VideoBooks using a FREE software, and he claims he can double the speed to create TWICE as many information products. Here is what he says: 100k a month eBay seller, 1000 a month from HOTSHEETS and 500 a mo from RESUMES - SOWPub Small Business Forums

                I was a professional "pitch" man/sampler back in the day. I did both things, sold products at fairs and such and also SAMPLED products out for companies. I worked part time for Gordon Food Service not that long ago as a FUN hobby (and the ulterior motive to meet everyone in the restaurant business in my area). Anyhow,

                I spent about 5 hours Saturday giving away FREE samples of food. FUN and tasty stuff.

                The objective was to SELL. But not overtly. Along with the sample came a coupon (often as not).

                In IM, the HOTSHEET is a sample. A bite. A tasty morsel of what you offer. AND, as it is in the WSO, it can come with a DISCOUNT. A WSO is supposed to be a SPECIAL offer for Warriors. No reason you can't create a HOTSHEET for your new product too.

                Matt, expand your new product right from the start. Give a sample away, build back ends, cross sells, a whole FAMILY of products your customers might want.

                Use your HOTSHEET to motivate them to buy in the OLD fashioned Elmer Wheeler way;
                "Don't make em drink, make em thirsty."

                Try it, you'll like it. Good luck with your new product.

                gjabiz
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        • Profile picture of the author gjabiz
          Maybe this example will help and some will see the HOW and WHY of the plan.

          http://www.angelfire.com/biz/gjbiz/postcard.pdf

          You will see my Postcard Press Release HOTSHEET. It is two printed pages, fits on one sheet of paper when printed on both sides.

          It sells for 2 bux at Hotsheet City. I've used a 5 x 7 postcard as a Press Release. It has worked great for me.

          Now then, is there anyone here (or anywhere) who might be interested in getting some FREE press, some FREE ink about their product or service? So those which are, might appreciate this FREE HOTSHEET for a press release that works. Right?

          On this HOTSHEET I could include other information pertaining to PRESS RELEASES. Perhaps a link to an AFFILIATE program. Something like Paul Hartunian's stuff or Marcia Yudkin, two experts on Press Releases. OR, I could link to a ClickBank or PayDotCom product with my affiliate link.

          So by giving away a FREE HOTSHEET, there is a potential for sales, even if you don't have a product, by way of an affiliate program.

          But say I did have a product for 20 bux. I could create the HOTSHEET and within that link to my offer. Have another FREE report they could sign up for with an OPT in.

          My 90 day goal would be have a list of 3000 people who have opted in. I'd offer this list something once every 3 months. 1000 emails a month. I'd need a 20% buy to get my 200 people. NOT that outrageous for a CUSTOMER list, a house list, which doesn't get hammered every month, and is responsive at a 20 buck level. GIVEN you have offered quality in the past, 20% on a house list is NOT all that spectacular. Double your list and you need only 10% on the list.

          The plan calls for sales totalling 2k a month, and by 6 mos, a marketer could certainly have several products in force and continue to build her list.

          OF course, as you grow, you'll add the TOOLS to make the job easier, more efficient and more profitable.

          BUT, you don't get paid for doing nothing.

          This PLAN is a call to action for many of you wanting and wishing. NOW you can take action and get results.

          gjabiz
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  • Profile picture of the author jeffed209
    Great ! Love the plan,love the logic to it and the simplicity.Motivation IS the key.You gotta just DO IT!
    Signature

    0 to 60 (Grand that is) In twelve months. That's my target!
    If I can do it so can you!
    jeffscashtree.blogspot.com

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    • Profile picture of the author gjabiz
      Originally Posted by jeffed209 View Post

      Great ! Love the plan,love the logic to it and the simplicity.Motivation IS the key.You gotta just DO IT!
      60,000 dollars a year is a good target. Which means 5,000 bux a month, right? Your IDEAL customer?:

      ONE person who spends 5,000 with you. (IS being done in the UPPER "platinum" membership sites). Also businesses are spending that much on their online gurus.

      TWO people/businesses spending 2500 a month. OFFLINE gold type stuff? Direct hand holding consulting?

      YOU get the pic, I'm sure...at the lower end, 500 people who spend 10 bux each. 250 who spend 40...many RECURRING billing memberships operate on this level.

      So your goal is certainly DOABLE. How much time every day will you devote?

      What are your "mile markers"? Your progess lines?

      See, what happens when building this type of a business, you'll get the BULK of the income in the last 5 yards before the goal line. Which is where so many people quit.

      In other words, you'll work hard with little to no results for 11 months, then in the last month, the breakthrough happens (if you ADJUST as you go along) and then WHAPPO up side the head...you make 50 grand all at once.

      Set a type of CUSTOMER you want up...WHAT is he getting in return for his bux? What else? What ELSE?

      SATISFY a customer and he'll continue to buy from you for as long as you maintain your quality and deliver what they have come to expect. GOOD LUCK with your plan and your execution of it.

      gjabiz

      PS. Math mistake on purpose as a test.
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  • Profile picture of the author humbledmarket
    Banned
    Nice plan in a perfect world however I've tried something similiar.

    I created an excellent ebook and guide and set a goal for $1000 a month.

    I initially priced it at $27 then my second round I priced it at $4.99 but even at that price point my sales page didn't pull in the sales.

    I think it's not so much the product but the marketing skills and how and where you market your product as I found out with a great product but bad marketing skills = no profit!

    I like this quote though:
    At the lower rung I watched what Melvin Powers was doing. Melvin sold books, low cost ones and I was wanting to see what he was going to be doing online. A couple of years later Jim Straw came online and figured things out and I paid close attention to what he was doing. You'll find that success leaves clues. Clues which you can follow all the way to the gingerbread house where a tasty feast awaits.
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    • Profile picture of the author gjabiz
      humbledmarket,

      Thanks for posting. I'm going to use this as an example of what NOT to do, OK?

      See, I came from a background of NUMBERS. In Direct Response, everything is tested and tested and tested. We don't go to "rollout" until the numbers dictate it. We don't see the successful direct marketer just bringing something onto the market, they IDENTIFY a niche or best thing is, they find BUYERS of a similar product.

      In MY plan, the noob starts with a simple information product, the lowly HOTSHEET. He's not out any time or money. But he has something to TEST, to see if people are the least bit interested in it. I spoke to scores of people; inventors, product developers and promotion writers and all too often when I asked about who the market was...the answer was EVERYONE WILL WANT ONE. It is as true today as it was 15 years ago...EVERYONE is not a good target market.

      So by using a HOTSHEET to generate a list and by expanding it slightly and doing follow up, the newbie will see if there is a market or interest in a subject. In my opinion, and I don't know the details and can only make an educated guess here...

      YOU put the cart before the horse. You want to identify the market and their PRICE points first and not go out with a product for whatever amount, yours was at 27 initially. How did you come up with that price? And then 4.99 and you still had little success right?

      But do you really know why? See in Direct Response we have FOUR things to look at:

      Product. Market. Media. Promotion.

      You aren't really sure it was your product are you? It could have been your PROMOTION did not do a good enough sales job. Chances are, that is a big part of the problem. IF you had made sales and had rec'd a large number of refund requests, then you can assume correctly it is the PRODUCT.

      It may have been the target market was off, maybe you overpriced/underpriced it going into it. Maybe it was something else. How do you know you had a GREAT PRODUCT? Who told you this? I'm not saying this was the case, but mayber you fell in love with your own product and overestimated it's value in the marketplace where people vote with their dollars.

      You could always revive it. Create a HOTSHEET and give it away to capture names. Add a little bonus report for FREE to it. ASK questions of those that receive it...and then go back and have a professional create the promotion for you...so if it is indeed a great product as you assert, you can still profit from it.

      It is a shame to me when I hear people with Great products not giving it another go or two or three and try a different way to make it work.

      gjabiz

      PS. I don't live in a perfect world either. I have a background of TESTING and reviewing numbers. Looking at FACT sheets about what your product/promotion does is the lifeblood of Direct Response numbers. I do know that you'll get a lot of FREEBIE seekers for FREE, but mixed in will be buyers whose LIFE TIME VALUE could be worth thousands of dollars to you.
      Originally Posted by humbledmarket View Post

      Nice plan in a perfect world however I've tried something similiar.

      I created an excellent ebook and guide and set a goal for $1000 a month.

      I initially priced it at $27 then my second round I priced it at $4.99 but even at that price point my sales page didn't pull in the sales.

      I think it's not so much the product but the marketing skills and how and where you market your product as I found out with a great product but bad marketing skills = no profit!

      I like this quote though:
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  • Profile picture of the author DogScout
    Great blueprint.
    Only instead of 12 tricks to teach your puppy... I like 12 tricks you can PLAY on your puppy!. Lol.
    (More fun and less work )
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