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How much should you charge for advertising on your website?

by vision2000
8 replies
Hi,

I often receive offers to advertise on my sites most of which I delete because the ads are unrelated, however recently I've received offers that relate to my content. One such offer was $30/month.

The Alexa rankings of my sites are approx 27,000 and 67,000

What criteria do you use to accept advertising on your site?
How do you determine pricing?
Do you charge monthly or yearly?
What type of ads do you accept ie text, banners, etc?

Thanks
#advertising #charge #website
  • Profile picture of the author Mister Bryan
    Hey man,

    I'll attempt to answer your questions below, based on how I do it myself:

    1)What criteria do you use to accept advertising on your site?

    Ans: As long as the advertising is related to your site and doesn't directly compete with you i.e promote the same things as you do, it should be fine.

    2) How do you determine pricing?

    Ans: Contact 5-10 websites that are closely similar to yours and offer advertising themselves. Pose as a potential advertiser and inquire the rates. This will give you an average rate that is market-worthy.

    3) Do you charge monthly or yearly?

    Ans:Monthly would be good. Again it also depends on the size of the advertiser. If its some Multi-Billion dollar company, charging yearly upfront shouldnt hurt them much.

    4) What type of ads do you accept ie text, banners, etc?
    Ans: I'd go with banner ads, and make sure they are eye-catchy. You don't want a cool site to have its image destroyed thanks to some crappy amateurish banners.

    Regards
    Lazy Bryan
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  • Profile picture of the author Neromancer
    Originally Posted by vision2000 View Post

    Hi,

    I often receive offers to advertise on my sites most of which I delete because the ads are unrelated, however recently I've received offers that relate to my content. One such offer was $30/month.

    The Alexa rankings of my sites are approx 27,000 and 67,000

    What criteria do you use to accept advertising on your site?
    How do you determine pricing?
    Do you charge monthly or yearly?
    What type of ads do you accept ie text, banners, etc?

    Thanks
    Be careful doing this (at least openly)

    - If Google has its way ANYONE doing this
    (except them) could be in trouble.

    Even though people do this all the time, (and in my opinion it is NOBODY's
    business what you do with your website) Google and people
    like Matt Cutts (lead "paid links assassin" for Google) say you need to
    report ANYBODY doing this to them -so Google can perhaps de-index or
    hurt their SERP (and tweak their algorithm for free at your expense)
    unless you ad NoFollow links to your ads that de-value page rank,
    well watch out.

    How to report paid links

    Amazing, huh? Google does what it wants and holds us to task.
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    • Profile picture of the author vision2000
      Thanks very much for your feedback.

      Neromancer..I've heard this before but it doesn't make sense as I see banner advertising, etc displayed on sites all over the net...and they don't belong to the site owner.
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  • Profile picture of the author wiseleo
    I get offers for some of my sites, but I tell them just this:

    I would much rather be a CPA affiliate rather than give you a CPM rate. Chances are I'd make more money that way.
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    I run a few startups that address critical business problems. PM or Skype me about joining my direct affiliate programs. My products are business continuity and customer testimonials. Both are unique.

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  • Profile picture of the author JayPeete
    If your site is a blog, check out BlogAds.com and let them find advertisers for you and you just get paid.
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    • Profile picture of the author HCLee
      You could visit a few blogs with similar niche and check how much they are charging such ads. Most blogs have an 'advertise here' tab so you can easily find out the price being used by the blogger. You may also like to create a page for such ads charges on your blog for various locations later on - saved you the trouble to answer your advertisers while letting them have the information immediately.
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  • Profile picture of the author George Tee
    It is usually based on your traffic and you can do a calculations of how much you want to charge simply by using Adsense first and mark up your advertisement pricing from there.

    Usually you charge at a fair rate because you want your customers to come back to you to advertise on your website.

    If you charge too high, they would just stay away from you after the first few times.
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  • Profile picture of the author Rob Barbour
    It helps if you can provide Quantcast data - just go to quantcast.com, grab the code, and let it go.

    Personally I'd rather just serve up my own ads for either my products or an affiliate product. If you sell ad space, then you're guaranteed $xx. If you advertise your own products or others, you don't know.

    Either way - the more info you have on your visitors the better off you'll be regardless of direction you take.
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