How Important Is Video?

2 replies
Video is everywhere, almost all sales/squeeze/review/landing pages have video. It's cool but I was wondering...

Is video really necessary? Can the old fashioned text sales pages still work in this day and age?

It probably depends on the niche but what about in a niche where many people use video, like Internet Marketing?

Would you create your product page without video?

Adam
#important #video
  • Profile picture of the author secrets2010
    If your video doesent look professional...is better a sales page without video thats for sure....Many marketers have tested that without video they have more conversions...every case and video is different...you should test it for yourself...on your particular website...there are many succesful marketers who don't use video and have really high conversions....
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  • Profile picture of the author Tim Franklin
    Interesting post, you certainly can create a sales page without video, and I know that it can be successful, simply because of the law of averages,

    Video can help, and that is always an option, I like being able to choose, if I want to see a video, then I will choose to see one but if I want to read, then I like to have that choice too,

    Personally I believe it is always good to give the customer a choice.
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