What are the best and worst days to launch wso's/ product & services?

...of course, if someone says they've done alot of research on something, it may pay to listen to that, as well.... (seriously, i mean that...not sarcasm)

Thanks to this post....this is the first thread I have EVER subscribed to on WF....

I had no idea it was such a science. I wonder why Tuesday .... I understand weekends and holidays but why would it be best on Tuesday?

Just curious what time zone you are quoting the "best" & "worst" posting times?

Excellent information!

Bill

This is pretty much the same conclusions that I've come to, but I've noticed that Thursday outperforms Tuesday almost always, and Wednesday and Tuesday battle for 2nd a lot of times.

It also differs based on the time of the month too.

I disagree.

Sunday is worst?

I created a brand new WSO (without any pre-launch), and hit over 120 sales in a day - and yes it was on a Sunday.

Where did you get your research from?

It does not matter what day you launch - Monday, Tuesday, Wed etc..

There is a saying..

"Observe the masses and do the opposite".

Just because GURU X is launching on a Tuesday - let's all launch out products on Tuesday because
the "IM people" say so..

This is not e-mail marketing, its about the WSO and advertisement sections on this forum.

Anyways, really cool tips thanks all!

More often Wednesday, with email.

Saturday and Sunday are FREQUENTLY "you do not check your email" days for one or both members of a couple, which is the overwhelming majority of the world.

On Monday, everyone is running around trying to get stuff done that came up over the weekend.

On Friday, everyone is running around trying to get stuff done before the weekend.

Tuesday and Thursday are not bad days to email, because they're normal work days, usually.

But Wednesday... ahh, those of us who worked in an office building know what's going on every Wednesday for the rank-and-file wage slave.

On Monday and Tuesday, they asked the boss what to do about X, Y, and Z. Then they did everything else they could do. And now, all that other stuff is done... but the boss didn't tell them what to do about X, Y, and Z yet. In fact, he probably won't tell them until Thursday afternoon.

So on Wednesday, nothing is getting done. They're just sitting there. Waiting for the boss to answer the question they asked earlier in the week. So they Twitter, and they update their Facebook, and they browse LOLcats... and they read their email.

Don't forget - you have to be a War Room member to run a WSO, too.

Me personally? No. However, I've bought several WSOs about WSOs (that's pretty circular) and tested the results on both my own WSOs and through advising others. Over the past six months, I've been responsible for the timing of over a hundred launches and bumps of WSOs - and most people gush about how much of a difference my advice makes.

But honestly, there are a great many times I haven't tried, and there are clearly exceptions. I mention Asia Pacific, which seems far more responsive at lunchtime than in the morning or evening. My major target areas are Asia Pacific, the UK and Western Europe, East coast US, and West coast US.

I have not yet exerted any effort towards East Africa, but it's a significant market... perhaps someone could do some research on that. I'd like to hear the results, if you do.

It really depends on what you mean by "the best time to post."

Some people mean "away from competition." I don't. I mean "in front of customers." It doesn't matter how many people post WSOs at a given time - are the customers looking?

There are times that hundreds of people are looking at the WSO forum, and times that a couple dozen are looking at it. Launch or bump when it's a couple hundred, and you'll make more sales.

Really depends on what you want to accomplish.

If you want people to get their WSO out there earning money instead of sitting around waiting for the best time... yeah, you're right.

But if you want people to make more sales in the first hour?

Different question, different answer.

I'll go for superstitious marketing if that's what you want to call it. I've posted a WSO on the weekend before and it did miserably and have posted some time during the week before Friday ... probably like Wednesday and it did much better. I didn't really give it much significance, but if someone has taken the time (and more than one person here has said Tuesday is the best day), I'll go for it. In fact, he should do a WSO on it and post it on Tuesday.

Another point... different products are popular for different regions. For example, the East Africa mention I made just a moment ago: it has been my impression (no data here, just a gut feeling) that East Africans are more interested in site flipping products than other things (e.g. blogging, affiliate networks, CPA).

So I don't really know why, but I just have this sense that if I have a site-flipping product, it would be productive to target that at an East African time zone - and I have this vague suspicion that they're also lunchtime buyers.

Now, again: I have no data or evidence about this. It's a gut feeling. Kind of like I have a gut feeling that UK customers like writing products. And sometimes, these gut feelings seem to pan out.

Mike,

Have you compiled statistics on when there are most people on the WSO forum, or do you just keep looking when you are ready to launch your WSO and wait for a high volume period?

Interesting stuff... I wouldn't have thought about bumping based on active visitors in the WSO forum. Thanks for sharing!

Because it's such a forgettable name.

I mean, I barely remember what a Nazi is. You say "Copy Nazi," it doesn't mean a damn thing to me. I just don't draw the association with the numbers tattooed on my rabbi's arm, or the years he spent in Belsen, or the black and white pictures of Dachau, or the "ARBEIT MACHT FREI" banner over the gate at Auschwitz.

Yeah... I don't think about any of those things. Not at all.

Wait, who are you, again?

That's true to some degree but there are also other cases where many WSOs go unnoticed during the "afternoon rush hour". And there has been a thread on here a couple of days ago which you'd find most interesting regarding disastrous WSO launches. Not everybody has been successful and not as many eyes are looking at our WSOs as we'd expect. Those who don't have tons of $20 bills to throw around are obviously going to need to be more cautious about when to bump.

And if you don't, you're $20 more in profit.

Of course, only you can answer the question of whether you'd rather have the WSO bump or the $20, and you might very well say "if I can make even one more dollar by bumping, I'll bump."

But you just never know. You can't test Wednesday the 12th of March 2010 with and without bumping your WSO. It's guesswork... and you really can't test it. You can't put this product in this market twice - using different methods - and really get a valid test.

That's really what it comes down to. The point's been raised that I can't possibly have gathered enough data, and the fact is, nobody can. If I test something on Sunday, how many of my results are because it was Sunday? How many are because it was a Sunday in March? How many are because of whatever sporting even was going on that day? Because of a news item?

The why of things is hard.

I post a WSO on Monday at 8 AM, it does well. Most buyers are from the East coast. I bump it on Tuesday, it does better. Most buyers are from the East coast.

I can connect those data points. It might be accurate. Is it? I don't know.

Did the people who bought it on Monday tell their friends who said "I'll buy it tomorrow morning" and it didn't matter if I bumped it? I don't know.

Split testing, in copywriting, works because you can control the variables. You use this headline here, and that headline there, and you randomly send each visitor to a different page over the course of several hundred visits. You can pretty confidently say that if one headline beats the other by a substantial margin, it's a better headline.

But beyond that, there is a big fuzzy area, and beyond that lies chaos. It's dangerous to assume everything has general application.

Most people here know that the REAL money... the SERIOUS money... is not made by following the long-term trends. It's the short-term ones. Mike makes an excellent point that instead of worrying about when people are going to be looking, just look at the number of people viewing the forum. If it's 800, bump!

Trying to predict the market is one of those things you can never do effectively, really. It's low-end, small-scale stuff. But when you're working on the low end and at a small scale, it's stuff you should think about.

There are pretty much three phases of marketing. First you try to predict the market, and get in front of what is going to happen. Then you watch the market, and get in front of what is happening now. Finally, you drive the market, and send them through whatever you want whenever you want.

There's no denying you want to be in one of the later phases, but we pretty much ALL have to pay our dues in that first phase.

"Clockin' much dollars on the 1st and 15th." - N.W.A., "Dopeman"

This leads me to wonder...

Let's say you're in a specific affiliate program, like ClickBank...

And you make a WSO specifically about that program...

Shouldn't you launch that WSO the day you get your check?

I mean, everyone else in that particular program probably got their check the same day.

If they did get the info here: GOOD JOB! Way to take action!

If they didn't, hey, this thread is not the be-all and end-all of the discussion. There's plenty of data out there to be mined and interpreted, enough for a half-dozen or more WSOs, and there are so many tests you could do that it's simply impossible to do them all. If anyone ever did do a solid, professional research job on this with proper scientific rigor and detailed stats... the resulting report would be worth thousands.

LOL Really? If they did get the info from this thread then good on them lol

Anyone got the link to that thread? Not that I plan on buying or anything but just outta curiousity.