Can I REALLY compete with the Heavy-Hitters??

by 14 comments
Hi Guys,

Thanks very much in advance for considering my inquiry, as I reeeeally need some expert advice....

I have some reasonable knowledge in a certain area of the health industry and my chosen keywords have good search volume and under 50,000 competing web pages.

However, since it's the 'health industry' and when I look up my competition, the top ten sites are true 'authority' sites with tens of thousands of back-links to their domains - yikes!

However, I noticed that 9 out 10 of these sites albeit, are absolutely LOADED with information ( and the like), they are very sterile, have little to no personality, no real personal touch and often, its like reading a medical journal.

With such heavy hitters in this field, no matter how informative, yet often boring their sites are, do i have any chance of competing with such well established sites with thousands and thousands of back-links, and seem to have been around since the beginning of time?

Would even adding a personal touch to my site still be enough to compete with these big-leaguers?

Any suggestions? Your insights and input would be extremely and gratefully welcomed.

Thanks for listening
#internet marketing #compete #heavyhitters
  • Profile picture of the author Nizzura
    Hi Mark..

    There's a saying.. If you can't fight them, join them!
    Learn how to piggy backing with the authority sites.
    And you'll be alright!

    My 2 cents

  • Profile picture of the author angela99
    Hi Mark

    You're not competing with anyone, other than yourself. :-)

    You said "I have some reasonable knowledge in a certain area of the health industry". This is excellent.

    Now focus on what you know, and how you can help people.

    At this stage (I assume you're just starting out) forget keywords. Think in terms of how your knowledge can help - then get busy.

    Other sites, keywords, etc are unimportant. You will never be able to compete with sites spending millions of dollars as some large health sites do, and you don't have to.

    When you say "...and my chosen keywords have good search volume and under 50,000 competing web pages" you're shooting yourself in the foot, because who cares? It's totally and completely irrelevant.

    You CAN compete, as long as you can offer something unique that's informative or entertaining. Here's an example of a weight loss site that has something different to offer - (I have no connection to this site BTW.) I'm sure that Hungry Girl isn't concerned about all the big spenders in the weight loss niche - Hungry Girl is unique.

    If you can do something similar in the health niche, you're golden. It doesn't matter whether others are bigger than you are. :-)

    I guess what I'm trying to say is BE YOURSELF and do your own thing.

    You need to:

    1. Decide on a business model

    2. Then decide on your USP - Unique Sales Proposition

    3. Create a business plan

    Most of all, you need to take action, right now, today.

    Good luck.


    • Profile picture of the author Bill Brickman
      Great advice from Angela. You've gotta be YOU. You're focusing on "how can I compete?" instead of "what can I offer that has real value?" Identify who WANTS the knowledge you have. Remember, you don't have to get the ENTIRE market. All you need is YOUR SHARE of the market. There is plenty to go around, plenty of people who will be interested in what you offer (assuming you are selling to wants vs. needs).

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