Why do people put "quotation marks" around keywords? Can some1 look at my example here?

by 16 comments
For example if you go to Seo Book Keyword Suggestion Tool and type in "lose weight" ...

Look down and see long tail keyword "fastest way to lose weight"

This keyword has 91 daily searches for Google and 129 overall daily searches.

Without quotes, I type in "fastest way to lose weight" in Google search engine and get 456,000 competition.

With quotes, I type in "fastest way to lose weight" in Google search engine and get 77,300!

That's like more than 5 times difference?

I've heard that you're supposed to put in keywords with doing article marketing, but why do this? The average person who is searching to lose weight is just going to Google and type in lose weight without the quotation marks...

Still trying to learn here but:

Which method are you supposed to use and why?
#main internet marketing discussion forum #keywords #people #put #quotation marks #some1
  • Profile picture of the author Scott Ames
    It depends what you want. "fastest way to lose weight" looks for that exact phrase. It won't pull up pages that might contain

    The fastest bunny in the race was in the way and the first to lose. His wieght may have been the problem.

    Dumb example, but you get the idea.
  • Profile picture of the author sylviad
    I asked this same question from one of the keyword gurus. Here it is:

    When you use quotes, it brings up your most prominent competition. In other words, people who are actually trying to score for those keywords. So they'd have it in their meta tags, their URL and elsewhere.

    This just tells you who you are competing against.

    When people type in without quotes, they will get any site that uses your keyword in their articles, etc. Plus, without quotes the keyword won't necessarily be the 'exact' keyword. It could be broken up. So if your keyword is "fastest way to lose weight", Google will pick up sites that might include "fastest" and "lose weight", but not necessarily in that order or even grouped together. That's why you get more returns without quotes.

    Using "" is just to give you an edge on your competition - how to beat them to get to the top of the SEs.

  • Profile picture of the author cloudchaser22
    Haha ic, nice example, so would the keyword with quotation marks be more accurate in finding the correct amount of competition when typed in Google then?
  • Profile picture of the author DC1005
    I'm no expert and I'm sure others here could explain this much better, but here goes:

    When you do a search without the quotes, you get results that contain the words in any combination.

    When you search with the quotes, you get results that only include pages that contain that exact phrase.

    It's true most people never use quotes when they are doing a search for something but this will give you an idea how many pages you are competing with for your keywords.

    (Example only- not real numbers!) Say you looked at "lose weight for daughter's wedding" and it had results of 15,000 without quotes and 1,000 with quotes. You may want to consider using that as a key phrase because using the exact term you are only competing with 1,000 pages not 15,000.

    Another thing to look at is if there are any paid ads for that key phrase when you look it up. If there are, that's good. It indicates people are willing to pay money for that key phrase.

    I hope this helps.
  • Profile picture of the author takita787
    Because their lying about the weight loss.

    Haha, really though i have the same question.
  • Profile picture of the author takita787
    Oh and I use quotes on google only when looking for the exact word/phrase in the results... not used too often.
  • Profile picture of the author Allen Graves
    I understand where you're coming from, but in the end, wouldn't you rather know how many pages you're competing with for what people will actually be typing into the search boxes?
  • Profile picture of the author John M Kane
    Remember you can Bracket [ ] search as well to return the keyword only with nothing else added.

    "keyword" returns: keyword, or: something something +keyword or even:
    something something +keyword+something something
    where [keyword] returns only: keyword

    phrase= " "
    exact= [ ]

    Does it then follow that exact match would return higher conversions on clicks?

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