Creating an Irresistible Offer with Software!

2 replies
Okay,

When it comes to your offer, you want the prospect to feel, 'I'd be an idiot not to give this a try', right?

So, most people know that software has a higher perceived value, and it makes either a great product, or a great bonus to an info product.

Say you want software as a bonus to your product, you've got a couple of options:

a) Create your own software.
With this you're out initial time and money, but you should be able to make a good return because you own exclusive rights. Gives you more flexibility on pricing because you don't have to think of software unit price.

b) Partner with those who sell established software
No time or up keep of product, but out initial money because you have to buy bulk licenses for your customers. Plus, you may be more restricted on pricing than you would like because you're paying for each license.

What do you do?

With A you might get away with charging $67 and still make a profit, if you found that it was the best price after testing. With regards to your offer, you're selling A as 'exclusive software that you've had specially developed' that they can find no where else.

With B you might need to go to $87 or $97. With regards to the offer of B, you're able to say 'we've partnered with [established brand] and you will receive a bonus free copy...'

So, which do you go for?
#offer #question
  • Profile picture of the author danolund
    It is hard to say which of these options is best.

    My questions would be do you have a good idea for a software product that is useful with perceived value and if so what would it cost to develop the software, maybe it would be better to market the software and throw the info product in as a bonus.

    As far as pricing goes it is better to increase price after volume tests then to lower price and have your first customers feel cheated.

    Just my opinions.

    Best of luck

    Dan
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    • Profile picture of the author Dietriffic
      Originally Posted by danolund View Post

      It is hard to say which of these options is best.

      My questions would be do you have a good idea for a software product that is useful with perceived value and if so what would it cost to develop the software, maybe it would be better to market the software and throw the info product in as a bonus.

      As far as pricing goes it is better to increase price after volume tests then to lower price and have your first customers feel cheated.

      Just my opinions.

      Best of luck

      Dan
      Dan,

      The software could replicate many of the available options that are already out there.

      As for marketing the software as the primary product...I'm not really interested in doing that. I'd rather coach through the information I can provide.

      The only reason I'm contemplating software is to make the offer more appealing.
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