The END of Annoying Cold Calling and Lemon JV Emails! Feedback greatly appreciated.

11 replies
Listen,

We have all seen it before:

The lemon type of JV emails that Paul Myers points out, the overblown promises and guarantees, the hard sales tactics, the annoying cold calling methods, and everything in between.

And you know what?

I am personally responsible for using a number of those methods before.

Why?

The role of an affiliate manager, kind of obvious which network I work with, comes with ALOT of pressure to bring in "super affiliates" by any means necessary.

The problem is that for every internet marketer I reach out to, and every phone call or email I make, there are 100 other guys doing the same thing.

And a lot of them are making outlandish claims, false promises, and doing whatever it takes to cushion their bottom line.

Hmm..so where do I go from here?

The conclusion to make from this is pretty simple. To succeed in this business you have to be different, and set yourself apart from the crowd.

So that is just what I am going to do.

It can be hard to play the middle man as an AM, as there is a desire to get new, and old, affiliates everything they need to succeed and present them with all the information and tools that will help push them in the right direction.

However, those resources can be hard to come by or simply not something that is in the plans of the actual network. For various reasons.

Thankfully, I have a solution.

Instead of harassing affiliates continuously and competing with the millions of JV proposals that fly around on any given day, I have been tirelessly working on a whole new system. On my own, after work, and during my personal time I have been creating and gathering all kinds of tools and resources that will help current and new affiliates.

Everything is going to come together to complete a full, hands-on, and valuable "How to Guide" for our affiliate network.

The package will feature product information, keyword research, templates, content, landing pages, sales pitches, wordpress plug-ins, and even some new software that myself and a good friend are working on developing.

Instead of selling this package to make a quick buck or two, it is going to be absolutely free.

The catch?

All would be affiliates have to do is sign up for the network, get in touch with me directly and receive approval into the program from myself. You would then receive the entire package that will create the foundation for the success of your campaign.

Any current affiliate within the network that feels they would benefit from the How To Package would receive everything as well upon request.

With all of that said and out of the way. Here is my question to you.

As affiliates and online marketers, what would YOU like to see most in this type of comprehensive package?

What are you NOT getting from your affiliate networks and affiliate managers that you would like to see?

What would push you to drive your campaigns harder or take on new projects revolving around a new network?

In essence, what can I PERSONALLY do for you that no other AM or network is doing?

I want the transition into the network to be as fluid, seamless, and simple as possible. Yes I have an array of ideas and am well on the way to putting this new website and package together, but what kind of manager would I be if I didnt get feedback from the people that matter most?

Shouldn't that be something that every affiliate network strives for?

I appreciate any feedback that you guys have, your opinions are valued more than you know.

A great man that I had the pleasure of speaking with recently told me that the next great ideas aren't going to come from the Frank Kerns of the world,
They are going to come from people just like us.

Let's prove him right, together.
#annoying #appreciated #calling #cold #emails #end #feedback #greatly #lemon
  • Profile picture of the author Andyhenry
    Hi Drew,

    For me the thing that is most important is my relationship with you.

    It doesn't matter to me what you can offer if you're a stranger to me.

    I don't care how much the commissions are or how great the product is - if I don't know you.

    So with that in mind, what I'd need to hear from you is - how you have factored MY business in to your communication.

    People often contact me raving about their product or service and thinking that just because I could make money promoting it that this is enough for me.

    I don't care about your business until I know you care about mine. My business is based on people. If you don't care about my people - I don't care about your offer.

    This is why I will often happily help my coaching clients or business clients for free when a stranger with a great product couldn't pay me to get interested in it.

    Does that help?
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    • Profile picture of the author DrewClement
      Originally Posted by Andyhenry View Post

      Hi Drew,

      For me the thing that is most important is my relationship with you.

      It doesn't matter to me what you can offer if you're a stranger to me.

      I don't care how much the commissions are or how great the product is - if I don't know you.

      So with that in mind, what I'd need to hear from you is - how you have factored MY business in to your communication.

      People often contact me raving about their product or service and thinking that just because I could make money promoting it that this is enough for me.

      I don't care about your business until I know you care about mine. My business is based on people. If you don't care about my people - I don't care about your offer.

      This is why I will often happily help my coaching clients or business clients for free when a stranger with a great product couldn't pay me to get interested in it.

      Does that help?
      Andy,

      That insight does help A LOT. And I think that the points that you are touching on can definitely be transferred towards any industry, any type of marketing strategy, or anyone looking to partner with someone else, both on and offline.

      Now, for anyone that is considered "new" to the industry I can point out that taking that approach can prove to be quite intimidating. While it may not be right, it seems easier for many people to simply shoot over the facts, the figures, and how much money they think you could make (or how much they think you could make them)

      This is in no way my train of thought, but I believe it is a common one:

      I wouldnt necessarily say that it is easier because you can use a carbon copy, yet ineffective email, or that you dont have to take the time to get to know someone and their business, but instead that it is easier because personal connection equals more risk.

      If you spew out the facts to a super affiliate or someone that has proven success and they reject you or ignore the email, your ego can blame the products and the conversion rates and move on. If you take the time to reach out personally, create a business plan that you think works, and really put yourself out there, you worry that you will be personally rejected.

      But it is that personal contact and extra drive that equals success in many formats.

      I feel that this is a kind of "natural" feeling or emotion that needs to be combated over time. And helpful advice from warriors, free tips, advice and consulation from someone such as yourself will go a long way in doing so.

      Personally, I care more about the success of our affiliates than anything else. There is nothing more rewarding for me personally than helping someone increase their earnings (whether they are making $100k a month or $10) through my support, in whatever manner possible.

      For you personally Andy, I have a ton of ideas on how our network could work with your business but that is a discussion for another day. Hopefully we can be in touch in that regard at some point in the future.

      Thanks again for the feedback, it is greatly appreciated.
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    • Profile picture of the author CDarklock
      Originally Posted by Andyhenry View Post

      So with that in mind, what I'd need to hear from you is - how you have factored MY business in to your communication.
      This is a huge deal for me.

      I get a lot of people who come to me for JVs with things like, most recently, "how to get a high PR quickly."

      Trouble is, I don't care about PR, I think it's overrated, Google themselves have said it's not that important, and in general all of my customers who might want to know about PR have heard from me that PR is overrated and unimportant so they shouldn't worry about it.

      Now, imagine what they are going to think if I say "hey, buy this guide to getting high PR." Or even worse, "hey, this friend of mine has just made this insanely great offer just for my customers."

      Cough, gag, puke. When I get those emails, I unsubscribe, and I have advised my customers to do the same. They'd likely think "this is just a test to see if I really do unsubscribe like he taught me!" - because it's that out of character.

      At a bare minimum, if you're looking to JV with me, you should know what I think about your product's goals. Don't come to me with products about backlink spam and high PR and e-whoring for CPA dollars. I don't care for those things, and I'm pretty vocal about my feelings on them. Due diligence will be done on my end, and I'd like to see some evidence it's been done on yours.
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      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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      • Profile picture of the author DrewClement
        Originally Posted by CDarklock View Post

        This is a huge deal for me.

        I get a lot of people who come to me for JVs with things like, most recently, "how to get a high PR quickly."

        Trouble is, I don't care about PR, I think it's overrated, Google themselves have said it's not that important, and in general all of my customers who might want to know about PR have heard from me that PR is overrated and unimportant so they shouldn't worry about it.

        Now, imagine what they are going to think if I say "hey, buy this guide to getting high PR." Or even worse, "hey, this friend of mine has just made this insanely great offer just for my customers."

        Cough, gag, puke. When I get those emails, I unsubscribe, and I have advised my customers to do the same. They'd likely think "this is just a test to see if I really do unsubscribe like he taught me!" - because it's that out of character.

        At a bare minimum, if you're looking to JV with me, you should know what I think about your product's goals. Don't come to me with products about backlink spam and high PR and e-whoring for CPA dollars. I don't care for those things, and I'm pretty vocal about my feelings on them. Due diligence will be done on my end, and I'd like to see some evidence it's been done on yours.

        This was my biggest turn off whenever I was personally approached to help launch a product, asked to purchase something, or when an AM contacted me to add their products to a website. If I dont use it, havent tried it, despise it, or think its BS...I don't want to sell it.

        Don't get me wrong I am open to promoting a lot of things that I am not personally into, but I want to know they have a purpose and work first.

        I remember one week when I received an E-book offer through a marketer that I subscribed to. I can't recall the exact name of the book but it had a title that went something like "Why CPA Offers are Dying and How to Move your Marketing Campaign to Something Else".

        The book was from someone I had followed for a while, so picked it up and gave it a read because the sales pitch was good and I believed in the marketer himself.

        Long story short..it was drivel and a waste of my time. Not enough of a waste of time to unsubscribe or anything, but it put me on edge.

        Low and behold the very next day I get another newsletter from the same marketer promoting a BRAND NEW, revolutionary CPA offer and technique that was GUARANTEED to skyrocket my earnings and create residual income for yours.

        Unsubscribe, delete, block, black list, and move on.

        Unfortunately that was not and is not an isolated incident.
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  • Profile picture of the author Dave Lianelli
    As for JV proposals, I always look for personality in the email. Often these emails seem to be copy/pasted with just my first name and website changed.

    I want to work with people. Not just some random guy who wants me to send an email to my list. Instead I want to talk with the person, get to know him. Get a feeling for what kind of person he is. When there's a 'click', we can talk business.

    As for money, I'm not really into the money. I don't care about getting 20% or 100%. What I do care about is whether the product is solid and a right match for my people. I don't want to promote crappy stuff or unrelated products just to earn a few dollars.
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    • Profile picture of the author DrewClement
      Originally Posted by Dave Lianelli View Post

      As for JV proposals, I always look for personality in the email. Often these emails seem to be copy/pasted with just my first name and website changed.

      I want to work with people. Not just some random guy who wants me to send an email to my list. Instead I want to talk with the person, get to know him. Get a feeling for what kind of person he is. When there's a 'click', we can talk business.

      As for money, I'm not really into the money. I don't care about getting 20% or 100%. What I do care about is whether the product is solid and a right match for my people. I don't want to promote crappy stuff or unrelated products just to earn a few dollars.

      There is a real desire, if not a delusional need, to get more done in less amount of time. I think this sort of translates to all facets of the industry but especially for affiliate managers.

      The thought is that if I can somehow send out 200 emails today, I should be able to get 50 affiliates. So I will just write 1 great email, and copy and paste it to all these webmasters and marketers.

      Problem being, that method translates to something like a 1% conversion rate and destroys some of the credibility that you and your network have. In reality, if you pay attention, get to know people, craft personal emails, and reach out to a select few, you will end up bringing in a far greater amount of affiliates and partners in the end.

      And in most cases those that you connect with will do far more than some of the people that responded to a cut and paste email.
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  • Profile picture of the author timpears
    It sounds like you are going to do everything for me (landing pages, keywords etc.) other than drive traffic and pay for my hosting. What a deal. Too bad I didn 't have someone like you for an affiliate manager when I first tried to do affiliate marketing, I might not have given up on it. I was so confused that I didn't know how to do a landing page.
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    Tim Pears

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    • Profile picture of the author DrewClement
      Originally Posted by timpears View Post

      It sounds like you are going to do everything for me (landing pages, keywords etc.) other than drive traffic and pay for my hosting. What a deal. Too bad I didn 't have someone like you for an affiliate manager when I first tried to do affiliate marketing, I might not have given up on it. I was so confused that I didn't know how to do a landing page.

      In a nutshell, that is what I am going for. I know when I started a few years back I couldnt even figure out how to put my affiliate link into a signature on certain forums. While that may be an extreme example, there are a lot of things that marketers do not know how to do or simply do not have the time to do.

      I am hoping that taking the initiative to do it myself and walk them through the process will be incentive for new affiliates to climb on board.

      Better than that, give new affiliates the foundation that they need to actually achieve success, rather than leave their account dormant for years a week after they sign up.
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  • Profile picture of the author Nick Brighton
    Drew, I'll give you a few pointers too:

    You've definately got the right idea, but as
    others have said, it's more about the personal
    relationship and dedication to me, from you.

    I've yet to see one affiliate manager make an
    effort to catch up with me like they said they
    would on the JV or affiliate sign up page.

    Not because they don't care, but because
    they've got a lot of people on the books...
    and they can't offer that support

    (unless you're doing big numbers of course).

    So you have a unqiue advantage - you're
    smaller in size and can offer that personal
    approach.

    So whereas your competitors are running into battle
    with a shotgun and an over excited trigger finger
    hoping to win the war...

    ...you can simply sit down with a sniper rifle and
    take out the Sergeant Major instead.

    No need to get torn to pieces in battle.

    The other potential issue, is that if you give
    all your stuff to all people, where's the special
    treatment? Where's the unique advantage?

    What happens when everyone else rips off
    your idea and starts doing the same (or better)?

    That's where the old relationship will,
    once again, save your butt.

    That's how businesses continue to thrive
    despite millions of people trying to compete.

    That's why scammers, spammers, cold callers
    and anyone else that casts the net wide enough,
    only rarely catches a wild salmon...

    ...whilst those with relationships aren't
    even fishing...

    ...they own the damn boat instead.

    /end of metaphors
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    • Profile picture of the author DrewClement
      Originally Posted by Nick Brighton View Post

      Drew, I'll give you a few pointers too:

      You've definately got the right idea, but as
      others have said, it's more about the personal
      relationship and dedication to me, from you.

      I've yet to see one affiliate manager make an
      effort to catch up with me like they said they
      would on the JV or affiliate sign up page.

      Not because they don't care, but because
      they've got a lot of people on the books...
      and they can't offer that support

      (unless you're doing big numbers of course).

      So you have a unqiue advantage - you're
      smaller in size and can offer that personal
      approach.

      So whereas your competitors are running into battle
      with a shotgun and an over excited trigger finger
      hoping to win the war...

      ...you can simply sit down with a sniper rifle and
      take out the Sergeant Major instead.

      No need to get torn to pieces in battle.

      The other potential issue, is that if you give
      all your stuff to all people, where's the special
      treatment? Where's the unique advantage?

      What happens when everyone else rips off
      your idea and starts doing the same (or better)?

      That's where the old relationship will,
      once again, save your butt.

      That's how businesses continue to thrive
      despite millions of people trying to compete.

      That's why scammers, spammers, cold callers
      and anyone else that casts the net wide enough,
      only rarely catches a wild salmon...

      ...whilst those with relationships aren't
      even fishing...

      ...they own the damn boat instead.

      /end of metaphors

      This is an inspiring bit of tips here to say the least, and thank you for saying that I am on the right track.

      I completely agree that it is all about relationships, and that is especially true when it comes to the big fish as they already have access to most, if not more, of the resources that I would be providing.

      However, I do know that I am different than most affiliate managers in the way that I do provide personal support and have been able to build meaningful and beneficial relationships with those that work with me. If at any point there are too many users for me to keep up with and my personal attention becomes non-existent, then we will find solutions and bring more staff on board.

      In fact, I received this email from an affiliate today:

      Thanks Drew for your impressive advice. I'll follow your guidelines and try my best to convert more sales. I have to work more on the blog, soon I'll create more backlinks, bookmarks and manage subscribers more efficiently.

      Once again, thanks Drew for quick support. You are different from other affiliate managers, you respond and give your helpful opinions based on facts. It really attracts me to work with you.

      Maybe that quote will be construed as me tooting my own horn, but we should all be allowed to so from time to time.

      I just wanted to note that the resource package and new site offering the help will in no way be a set it and forget it model. Bringing in affiliates via that route does not mean that I have given them everything they need and no longer have to converse on a personal level.

      It is more intended to be a means of opening up the lines of communication, acting as an icebreaker between you and I, and laying the foundation for us to create a beneficial partnership together.

      My personal dedication, support, honesty, integrity, and reliability is what is going to put me above anyone that creates a similar system, but am I wrong in assuming that this "above and beyond" effort would act as the perfect bridge to connect us despite the shark infested waters that lie below?

      Originally Posted by Sarah Harvey View Post

      *The hardest thing for any affiliate is to find targeted buyers.

      *Most people lose interest because if you are showing people how to insert links into their signature on a forum etc... then you are wasting a lot of time. You are only teaching them one side of the coin. A lot of people eager to make money will think... "Hey! I can sign up to 100 forums and insert a link and do a few posts" and then you have the start of a spammer and wonder why people lose interest after getting banned by 80 out of the 100 forums they tried it with.

      People need to think and act responsibly and use whatever tools you give them to the maximum of its ability. If someone was given a tool to post links to directories, but had to manually type in the information... then you may be surprised to find that the person might get bored after doing just 5 directories and then abandon it with intentions to watch something on youtube.

      Sometimes tools can be useful and helpful, but sometimes it can hinder progress as well if it is too complicated.

      Going back to the first point is the reason why most people lose interest though. Teach people where to find some good leads and how to sell the service/product in a creative/unique way and you may have a good winner.

      You will need to look at things like incentives as well. People do love competitions and winning great prizes.

      I 100% agree with you in terms of having to find targetted buyers, and that is one of the first hard luck lessons that I learned in my IM career.

      These are all valid points, and that is why I am targetting resources such as how to guides, and product specific information, articles, and content. The software that we would offer would be something that hasnt been seen before so the hope is that this piece of software is enough on its own to really inspire people to get moving.

      I want people to learn things from this package that they would not find out about otherwise and be given tools and resources that are product specific to what we offer. That way I can ensure that the resources stay away from time wasting stuff such as adding affiliate links to signatures and focus more on the productive, informative, and meatier alternatives.

      Prizes and competition is a fabulous idea. The network itself has that area pretty nicely covered at the moment to the tune of all kinds of incentives and even a $100 bonus for anyone that can make 5 sales in 2 months time.

      Just an update on this.

      We have moved forward and decided that it will all being with a soft wordpress launch, and we have discussed and begun creating a few pretty powerful pieces of software that any affilaite marketer should be able to utilize,

      Drew
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  • Profile picture of the author Sarah Harvey
    *The hardest thing for any affiliate is to find targeted buyers.

    *Most people lose interest because if you are showing people how to insert links into their signature on a forum etc... then you are wasting a lot of time. You are only teaching them one side of the coin. A lot of people eager to make money will think... "Hey! I can sign up to 100 forums and insert a link and do a few posts" and then you have the start of a spammer and wonder why people lose interest after getting banned by 80 out of the 100 forums they tried it with.

    People need to think and act responsibly and use whatever tools you give them to the maximum of its ability. If someone was given a tool to post links to directories, but had to manually type in the information... then you may be surprised to find that the person might get bored after doing just 5 directories and then abandon it with intentions to watch something on youtube.

    Sometimes tools can be useful and helpful, but sometimes it can hinder progress as well if it is too complicated.

    Going back to the first point is the reason why most people lose interest though. Teach people where to find some good leads and how to sell the service/product in a creative/unique way and you may have a good winner.

    You will need to look at things like incentives as well. People do love competitions and winning great prizes.
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    "Find the problem and provide the solution."
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